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Former Pfizer employee charged with insider trading, using advance information on Paxlovid trial

Fierce Pharma

A former statistician at Pfizer and his associate have been charged (PDF) with insider trading, using advance inform | A former statistician at Pfizer and his associate have been charged with insider trading, using advance information to make more than $350,000 from stock purchases that they executed one day before the company made trial results public (..)

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What is pharma’s responsibility for online health information?

World of DTC Marketing

adults use the Internet, and 61% have looked for health or medical information on the Internet. Additionally, 49% have accessed a website that provides information about a specific medical condition or problem. Many people get health information from the Internet but are left on their own to determine if it’s credible.

Doctors 227
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FTC asks Pfizer, Seagen for more information on proposed $43B merger

Fierce Pharma

The FTC has asked Pfizer and Seagen for more information on their proposed $43 billion merger, the Seattle biotech revealed in an SEC filing.

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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful. Now we’re playing catch-up and figuring out what to do with this information.”. Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!

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Improving Interoperability and Health Equity With Health Information Exchange Networks [Sponsored]

MedCity News

In a webinar sponsored by DocuSign, scheduled for April 16 at 1 pm ET, DocuSign will discuss the benefits of its collaboration with the Michigan Health Information Exchange Network’s (MHIEN) arm, Velatura and how it can function as a model for interoperability.

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Just how bad is Facebook health information? Really bad

World of DTC Marketing

SUMMARY: The health information on Facebook is a danger to anyone who reads it. Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. The post <b>Just how bad is Facebook health information?</b><i>

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How to Stay Competitive in the Evolving State of Martech

To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and promote omnichannel marketing.

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The Recruiting Crossword Puzzle

On top of ever-increasing advancements on the technology front (hello, artificial intelligence), try adding record-low unemployment and candidates’ virtual omnipresence and you’ve got yourself a pretty passive, well-informed, and crowded recruiting landscape. The good news?

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How ZoomInfo Solves Recruiting Pain Points

More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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How ZoomInfo Enhances Your Database Management Strategy

It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh. It's quite a process for marketing teams to develop a long-term data management strategy.