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Comparing B2B and B2C when Selling to Doctors

Scott’s Directories

Medical sales reps need to understand that the objectives and obstacles for healthcare businesses are different for business-to-consumer (B2C) and business-to-business (B2B) marketers. In terms of healthcare data, B2C and B2B marketers have different sets of challenges in targeting and reaching their intended customers.

Doctors 52
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Making Successful Sales To Doctors In Nova Scotia

Scott’s Directories

Selling to doctors in Nova Scotia can be a lucrative endeavor, but it is not as simple as making a sale and moving on. The key to successful sales in this market is to understand the unique needs of doctors in the province, so that you can tailor your products and services to meet those needs.

Doctors 52
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How MD Select Can Help You Sell to Healthcare Providers

Scott’s Directories

When it comes to selling products or services to healthcare providers (HCPs), it’s essential to know who you’re targeting and where to find them. One effective way to do this is by using directories that list healthcare professionals in your target area.

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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value

Contrarian Sales Techniques

The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. For them, it's all about patient outcomes.

Doctors 52
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Streamlining the Referral Process with AI

Referral MD

One area where AI can make an impactful difference is streamlining the referral process for doctors and patients, reducing wait times, and improving the overall quality of healthcare. Referrals can also be frustrating for patients and doctors. Referrals can be time-consuming and inefficient for medical office staff.

Doctors 95
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6 ways to defeat physician fatigue

MedCity News

The pandemic placed an unfathomable burden on the country’s doctors. Here are six ways healthcare providers can lighten the physician’s burden. For years to come, we’ll be dissecting its implications.

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Maximizing Patient Care with Referral Management

Referral MD

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.