Comparing B2B and B2C when Selling to Doctors
Scott’s Directories
SEPTEMBER 27, 2022
Medical sales reps need to understand that the objectives and obstacles for healthcare businesses are different for business-to-consumer (B2C) and business-to-business (B2B) marketers. In terms of healthcare data, B2C and B2B marketers have different sets of challenges in targeting and reaching their intended customers.
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