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A New Era in Pharma DTC Marketing: Trust Over TV Spots

World of DTC Marketing

They don’t just ask their doctor—they ask Google, Reddit, TikTok, and other patients. It should be to empower a conversation between informed patients and their healthcare providers. Today’s patients don’t rely on a 60-second ad to make decisions about their health. They go online. They search. They join communities.

Marketing 252
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Sorry, Bernie, but DTC Ads Inform and Educate—They Don’t Drive Unnecessary Prescriptions

World of DTC Marketing

DTC Ads Empower Patients Through Education Contrary to popular critiques, DTC advertisements serve as a crucial educational tool, enabling patients to engage more proactively in discussions with healthcare providers. Before stepping into their doctor’s office, most people consult online resources.

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Is Your Medical Sales Pitch 2025-Ready? Here's What Doctors Actually Want to Hear

Contrarian Sales Techniques

Not too long ago, medical sales pitches were pretty straightforward: list the features, show a flashy brochure, and hope the doctor had a few minutes to spare. Doctors today are busier, more skeptical, and have less patience for long-winded sales talks. What doctors want to know is: How will this help me solve my daily challenges?

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How Counterfeit Medicines Challenge Pharma Sales in Malaysia

Contrarian Sales Techniques

Imagine spending weeks building trust with a doctor or pharmacist, only to find out that counterfeit versions of your product are circulating in the market. Counterfeit drugs don’t just hurt patients – they erode the trust we work so hard to build with healthcare providers and the public.

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Why MDs Should Not Lead Medical Affairs For Best Results

World of DTC Marketing

Medical Affairs Is No Longer a Support Function — It’s a Strategic One Medical Affairs is no longer just the “scientific arm” of the company; it now steps in to support sales representatives with data and helps answer questions from healthcare providers.

Leads 194
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What Every Great Medical Sales Rep Needs to Thrive

Evolve Your Success

Whether it’s presenting complex medical devices to doctors, explaining benefits to healthcare teams, or negotiating terms with hospital administrators, being able to communicate clearly and persuasively is critical. Strong communication goes beyond speaking—it involves active listening and adapting your message to your audience.

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Pharma Sales in Malaysia: The Role of Drug Access Programs in Providing Essential Medications

Contrarian Sales Techniques

For pharma sales reps, these programs are not just tools for market penetration – they’re lifelines that improve healthcare accessibility across the country. Drug access programs are initiatives, often run by pharmaceutical companies in collaboration with healthcare providers, to make essential medications more accessible to patients.

Sales 52