A New Era in Pharma DTC Marketing: Trust Over TV Spots
World of DTC Marketing
JULY 1, 2025
They don’t just ask their doctor—they ask Google, Reddit, TikTok, and other patients. It should be to empower a conversation between informed patients and their healthcare providers. Today’s patients don’t rely on a 60-second ad to make decisions about their health. They go online. They search. They join communities.
Let's personalize your content