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Building Trusted Doctor-Patient Relationships Through More Effective Communication

Authentic Influence Group

If the physician walks in and really takes a moment to look at the patient, make some eye contact, be open, also be front-facing … that's going to make a big difference in opening up that trust.” A study conducted revealed that doctors whose tone was perceived as friendlier and more trustworthy had fewer malpractice suits filed against them.

Doctors 130
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The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

pharmaphorum

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

Doctors 52
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Amazon’s big gamble

World of DTC Marketing

Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. Patients who sign up on their own are charged an annual fee of $199 for a suite of services, including on-demand video health consultations available at all hours and other benefits.

Doctors 283
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Telehealth concerns rise

World of DTC Marketing

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180
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What makes a medical representative most effective in their detailing to doctors?

eMediWrite

Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative. Reps can develop into helpful resources for their doctors as being a resource, or a trusted advisor enables them to expand their reach and increase the sales of their goods. Last thoughts.

Doctors 52
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A New Era for Healthcare Delivery: The Impact of Telemedicine on the Concept of “Point-of-Care”

PM360

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. 2 It’s no wonder physicians across the country are limiting time with the industry and prioritizing their limited time with their patients. Today, the U.S. 1 According to the U.S.

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The Growing Shift to Point-of-Care Advertising in Virtual Healthcare

LEVO Health

This form of advertising is becoming especially crucial in the age of virtual care, ensuring that physicians have the right information at their fingertips. Point-of-care advertising plays a role here by providing physicians with the latest information on treatments, medications, and research, ensuring they can make informed decisions.