World of DTC Marketing

APRIL 12, 2021

Prescription and over-the-counter (OTC) medications originate in factories all over the world, moving into the American marketplace through supply chains that can involve numerous processing plants, manufacturers, suppliers, brokers, packagers, and distributors. Up to 90% of drugs now sold in the US and UK are generic.

Food and Drug Administration 187

Food and Drug Administration Prescription Pharma Manufacturing 187

World of DTC Marketing

MARCH 1, 2022

The lack of choice limits competition, which can drive prices higher. According to KFF, “ the cost of health care often prevents people from getting needed care or filling prescriptions. The media, rightfully so, is focused on the high price of prescription drugs but prescription drugs still only account for $0.12

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise.

Marketing 154

Marketing Side effects Prescription Media 154

PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

Pharma 111

Pharma Marketing Prescription Media 111

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Early shaping of the label during clinical trial design, risk mitigation, and avoiding approval delays are crucial for seizing a competitive advantage.

Biopharma 59

Biopharma Competition Prescription Education 59

PM360

SEPTEMBER 21, 2023

As many in the industry now know, the Inflation Reduction Act (IRA) is the most significant reform of Medicare prescription drug coverage since the creation of Part D and has wide-ranging implications for the healthcare industry. They do not have biosimilar or generic competition available in the market.

Manufacturing 111

Manufacturing Competition Marketing Physicians 111

World of DTC Marketing

MARCH 17, 2021

Pharma has gone to court again and again to delay generic competition of biologic drugs. One company AbbVie has used the courts to stop competition of its top drug Humira. A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs.

Pharma 186

Pharma Competition Prescription Doctors 186

World of DTC Marketing

JULY 14, 2021

A big part of my services involves explaining, to DTC managers, how people evaluate prescription drugs and where they go to get more information. Days of back-to-back meetings and weeks to accomplish even simple things are a competitive disadvantage. There are several things going on here. Usability study?

Pharma 253

Pharma Prescription Recruitment Doctors 253

Pharmaceutical Technology

FEBRUARY 28, 2023

Dr Reddy’s Laboratories has signed a definitive agreement to buy Australian company Mayne Pharma Group’s US generic prescription product portfolio in a deal valued at approximately $105m. Under the deal, the company will buy the portfolio for around $90m in an upfront cash payment.

Pharma 52

Pharma Prescription Retail Competition 52

pharmaphorum

NOVEMBER 16, 2022

Novartis completed the spin-out of Alcon in 2019, separating products like contact lenses and over-the-counter eyedrops from its prescription eye medicines, headed by age-related macular degeneration (AMD) blockbuster Lucentis (ranibizumab), which is partnered with Roche. billion in the first nine months of this year.

Sales 110

Sales Prescription Medicine Media 110

European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. 1435 (“Affordable Prescriptions for Patients Act of 2021”), [link] gov/bill/117th-congress/senate-bill/1435/text; H.R. Actavis, 570 U.S. 136 (2013), [link] opinions/12pdf/12-416_m5n0.pdf.

Food and Drug Administration 52

Food and Drug Administration Pharma Prescription Manufacturing 52

PM360

APRIL 7, 2023

This program, powered by GoodRx, bills itself as: “Free prescriptions, plus hundreds of prescriptions for $6 or less with membership.” These prescriptions fall into the same boat as the other two offerings—generic medications for some of the most common conditions.

Marketing 52

Marketing Prescription Insurance Retail 52

Legacy MEDSearch

MARCH 7, 2024

Dexcom disclosed its plans to make Stelo available for purchase online without the need for a prescription, starting in summer 2024. The company aims to offer the device at a competitive price point, but further pricing details will be shared closer to the product’s release date.

Food and Drug Administration 52

Food and Drug Administration FDA Food Management 52

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. What about your digital agency?

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

PM360

NOVEMBER 29, 2022

When developing content for new drug labels, life sciences companies’ regulatory teams face challenges in gathering intelligence to better understand competitive factors, market dynamics, and effective approval strategies. Understanding patient sub-group exceptions for competitive or for label development purposes.

Food and Drug Administration 98

Food and Drug Administration Competition Safety Pharmacology 98

pharmaphorum

DECEMBER 15, 2022

Next year we must start again with a clean sheet of paper to agree on what an internationally competitive scheme looks like.” “The NHS runs on generic and biosimilar medicines, with four out of five prescriptions being filled by off-patent products,” said the BGMA’s CEO Mark Samuels. VPAS tax on top. .

Pharma 69

Pharma Government Manufacturing Competition 69

Clarify Health

MARCH 20, 2023

The goal of these initiatives is to give patients the information they need to make more informed decisions about their care and to encourage competition among providers, ultimately driving down costs. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

Medical 52

Medical Prescription Leads Patients 52

World of DTC Marketing

OCTOBER 5, 2021

Seventy-nine percent of Americans think the price of prescription drugs is “unreasonable,” according to a 2019 Kaiser Family Foundation poll , and about 9 in 10 say they support the idea of the government negotiating prices. Via Axios “The 10 highest-selling drugs in the U.S.

Pharma 241

Pharma Insurance Sales Government 241

Prognos Health

FEBRUARY 4, 2022

This allows the most competitive premiums to be determined with the least amount of risk. The Prognos Health Underwriting Risk Predictor assesses data from multiple lab reports, as well as prescription and medical claims data, to gain a comprehensive picture of member health.

Insurance 52

Insurance Prescription Healthcare Healthcare 52

World of DTC Marketing

NOVEMBER 17, 2020

A brand that doesn’t care about its patients can see those patients go to a competition. 6ix: Address topics that may not be product related such as using certain prescription medications during the pandemic. The philosophy of “our website is to generate a new Rx” is dated.

Pharma 155

Pharma Prescription Doctors Education 155

PM360

MAY 25, 2023

Uncovering different ways to leverage owned and paid channels to engage with and inform these prescribers will be critical for greater access, product awareness, and competitive positioning. Though uptake has been slow in some European markets, especially compared to the United States, an omnichannel approach is necessary.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Prognos Health

OCTOBER 22, 2021

Plus, lab results don’t have the latency that medical and prescription claims do, providing a more accurate and timely picture of member health. lab data, medical and prescription claims, etc.). You now have a competitive advantage in understanding group health to provide greater accuracy and a timely picture.

Medical 52

Medical Prescription Competition Prospecting 52

Clarivate

JULY 5, 2023

The Biosimilars Forum has hailed 2022 as a watershed year that could create a more competitive U.S. biologics market and reduce prescription drug costs. Clarivate research indicates biosimilar competition will drive down prices and relative market share of HUMIRA ® in the U.S. from 91% in 2023 to 36% by 2031.

Marketing 97

Marketing Physicians Manufacturing Competition 97

Eversana Intouch

JANUARY 19, 2023

– is changing, and has big implications for the competitive marketplace. Assess competitive threats from medical metaverse innovators from the tech world. A brand’s ability to rise to the ever-growing need for personalization depends on their agility in technology adoption and business transformation. or technology, too?

Medical 52

Medical Education Competition Marketing 52

Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. Stay informed about industry trends, regulations, and the competitive landscape. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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Medical sales Medical Sales Medical sales reps 52

Pharmaceutical Technology

JULY 28, 2022

Similarly, key players in the opioid OA market, such as Janssen with Ultram, are also expected to see a reduction in sales due to reduced opioid prescriptions worldwide. But while these products will continue to play a role in the OA treatment market, continued sales erosion is expected due to generics.

Marketing 52

Marketing Prescription Sales Competition 52

Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. exclusions exist for orphan drug designation and biosimilar competition ). With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

Pharma Marketing Network

MARCH 25, 2023

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.”

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

PM360

SEPTEMBER 21, 2023

Attention deficit hyperactivity disorder (ADHD) drug Vyvanse (lisdexamfetamine dimesylate) , manufactured by Takeda, also is facing generic competition. In the respiratory area with inhalers, it’s tough to get drugs approved, so the competition comes slowly,” he said.

Management 105

Management Manufacturing Sales Competition 105

European Pharmaceutical Review

AUGUST 22, 2022

1 This has led to a great deal of pre-competitive data sharing. As the data is anonymised it will not be possible to select excipient suppliers based on lowest available nitrite levels, but it may prompt some suppliers to publish this information as it could provide a competitive advantage. Food and Drug Administration.

Food and Drug Administration 59

Food and Drug Administration Prescription Food Medicine 59

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 82

Medicine Healthcare Healthcare Pharma 82

Clarify Health

DECEMBER 21, 2021

It requires that health plans publicly disclose pricing for in-network rates, billed charges, prescription drugs, and the allowed amounts for out-of-network providers. Rate intelligence will help health plans maintain a competitive advantage as they negotiate with healthcare providers and design networks.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

eMediWrite

MAY 27, 2022

In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Second, utilising incentives to increase prescription rates has shown to be a hit-or-miss tactic in the past, and it’s time to try something new. Beyond prescribing loyalty.

Doctors 52

Doctors Pharma Physicians Prescription 52

Pharmaceutical Technology

DECEMBER 22, 2022

Theft, fraudulent prescriptions and unsanctioned distribution by patients and medical practitioners are the most common ways in which legal fentanyl products are illegally secured. Fentanyl was first synthesised in 1959 and introduced to markets in the 1960s as a pain relief drug. A dangerous future.

Safety 105

Safety Manufacturing Distribution Prescription 105

LEVO Health

MAY 10, 2023

Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products. This means that healthcare marketing materials must provide accurate, balanced, and scientifically backed information about the products and services being promoted.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

pharmaphorum

JULY 15, 2022

” “Given the importance of this issue to patients, payors (including the federal government), and prescription-drug competition, this court should grant review,” it adds. The post Teva asks SCOTUS to overturn “skinny label” verdict on GSK drug appeared first on.

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Prescription Doctors Government Marketing 52