World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. Pharma has gone to court again and again to delay generic competition of biologic drugs. In fact, Richard Gonzalez, C.E.O.

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PM360

SEPTEMBER 21, 2023

Our research, based on data found in the ACTICS by EVERSANA claims database, looked at nearly half a million new brand prescriptions, written by more than 100,000 HCPs over a two-year period across five very diverse conditions: breast cancer, psoriasis, MS, Crohn’s, and HIV.

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World of DTC Marketing

NOVEMBER 17, 2020

Pharma product websites have always had one objective: get the website visitor to ask their doctor for an Rx. A brand that doesn’t care about its patients can see those patients go to a competition. 6ix: Address topics that may not be product related such as using certain prescription medications during the pandemic.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Clarify Health

MARCH 20, 2023

The goal of these initiatives is to give patients the information they need to make more informed decisions about their care and to encourage competition among providers, ultimately driving down costs. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

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MaBiCo

SEPTEMBER 9, 2016

An increasing number of sales managers in Greece report to their companies incidents of pharmacists who “switch” doctors’ prescriptions and bypass their recommendations. In these cases the patients end up buying a competitive product recommended by the pharmacists instead of those recommended by the doctors.

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

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Sales Pilot Medical Sales Performance

JULY 24, 2023

Picture a medical sales representative striding into a doctor’s office, armed with a suitcase full of shiny brochures, impeccable knowledge about their product, and an intense desire to make a sale. That’s like handing out a prescription for success! But wait…something’s missing.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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PM360

MAY 25, 2023

Uncovering different ways to leverage owned and paid channels to engage with and inform these prescribers will be critical for greater access, product awareness, and competitive positioning. Though uptake has been slow in some European markets, especially compared to the United States, an omnichannel approach is necessary.

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Pharma Marketing Network

MARCH 25, 2023

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.”

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Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. Stay informed about industry trends, regulations, and the competitive landscape. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

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Healthcare Success

MAY 9, 2022

Ready to start leveraging QR code technology and stay ahead of your competition? Prescription refills. In addition to helping with patient identity management, QR codes can streamline hospital administration processes, reduce medical errors, and increase productivity by allowing doctors to focus on patient care and treatment. .

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. But even though a majority of migraine patients are turning to their doctors for guidance, they may not be getting the most up-to-date information on available treatments. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

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eMediWrite

FEBRUARY 2, 2022

General practitioners (GPs), hospital doctors, pharmacists, practise managers, nurses, dentists, and veterinary surgeons are just a few of the people you’ll meet. You’ll learn about the customer’s wants and then market the relevant benefits of your products to get them to commit to changing their prescription behaviours.

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Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . But as we move forward into the next decade, they’ve gone from “nice to have” options to requirements to stay competitive. Brand tracking.

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Healthcare Success

MAY 9, 2022

Ready to start leveraging QR code technology and stay ahead of your competition? Prescription refills. In addition to helping with patient identity management, QR codes can streamline hospital administration processes, reduce medical errors, and increase productivity by allowing doctors to focus on patient care and treatment. .

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. As we settle into our post-pandemic new normal, there will be a natural tendency for everyone, including doctors and patients, to feel tired of their accelerated digital dependency. A key area emerging is the use of artificial intelligence (AI).

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Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Pharmaceutical Sales Reps: They promote prescription drugs and treatments to healthcare providers in hospitals, clinics, and doctor’s offices.

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Rep-Lite

MARCH 21, 2024

Importance of Understanding Medical Sales Reps Earnings Understanding the earnings landscape of medical sales jobs is crucial to career planning, negotiation, and employer competitiveness. Company culture matters too, with training and competitive packages attracting and retaining top medical sales reps.

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Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end.

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Veeva

MAY 26, 2024

In an ever-competitive biopharmaceutical industry, commercial teams face stiff competition for their customers’ time and attention. This includes having comprehensive coverage of doctors in the market and a variety of data fields to segment.

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pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

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pharmaphorum

JANUARY 9, 2023

The innovative prescription medicine industry faces a trifecta of challenges. Compared to major primary care markets of the late 1990s/early 2000s, specialty care markets see more and earlier competitive launches, and the market share achieved by each launch after is progressively reduced. Pharma boxed in?

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World of DTC Marketing

JANUARY 31, 2021

Then there are ever increasing health insurance and hospital costs at a time when less people are going to the doctor’s office because of COVID-19. Pharma is NOT blameless, but like I have said in the past, even if all prescription drugs were free, healthcare costs would still be unsustainable in this country. By the way, Ms.

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PM360

NOVEMBER 13, 2023

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Based on a survey of 400 HCPs that asked which platforms they used to better understand prescription drug coverage information. References: 1.

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Evolve Your Success

MAY 16, 2023

We try to model our clinics like a regular doctor’s office. We modeled our practice like a regular doctor’s office. By running it as a normal doctor’s office and making the visits easy to attend, not starting at 5:00 AM and closing at noon, we accept all insurances that will get credentialed with us, even Medicaid.

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MedReps

SEPTEMBER 28, 2022

Competition is fierce out there for certain products, like surgical and medical devices. There are five main types that you’ll encounter: Pharmaceutical – Pharmaceutical sales consist of exactly what it sounds like: selling medications to doctors who can provide them to their patients.

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World of DTC Marketing

JUNE 22, 2021

SKIMMERS SUMMARY: There is one and only one social responsibility of business–to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud. billion to $29 billion on the drug in a single year.

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Patients Food and Drug Administration Pharma Government 156

Evolve Your Success

MARCH 15, 2022

Take a Yellow Pages and go find a bunch of doctors. I don’t know your doctors. I’ll start with I’m ultra-competitive. When you’re straight commission, you go to the ER and urgent care after work because somebody is writing prescriptions. I didn’t know what I was doing. I’m a skinny guy.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

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MaBiCo

NOVEMBER 2, 2016

On one hand many sales reps hesitate to ask for the sale (or prescriptions) and if they do the situation becomes very awkward since they aren’t clear either in what they want or in what should be done next. On the other hand some sales reps ask for the sale in such an insistent way that the client (doctor, pharmacist, etc.)

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Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. As you likely already know, Medicare Advantage is growing, and the landscape is becoming more competitive. Reassess compensation packages often to ensure they remain competitive. As a result, many U.S.

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Nixon Gwilt Law

APRIL 28, 2022

If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers. Pharmacy Services For Platform + Provider companies, prescription fulfillment is becoming a standard part of the model. So, how does a regional hospital system stay competitive?

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PM360

DECEMBER 20, 2023

Fifty percent of responders said they changed prescriptions because of social media information. Doctors love to talk to each other, especially when they share questions and concerns. Fearless Forums The competition among online private social physician communities—the so-called “Walled Gardens” —is intense.

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