World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

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Pharma Digital Media Pharma reps Pharma Rep 180

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Fortunately, a lot of positive news is also coming out of our European research and the corresponding report.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

PM360

DECEMBER 20, 2023

Fifty percent of responders said they changed prescriptions because of social media information. million self-identified HCPs on the platform to pharma marketers. Fearless Forums The competition among online private social physician communities—the so-called “Walled Gardens” —is intense. Look for TikTok to merchandise the 4.7

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Media Physicians Pharma reps Pharma Rep 122

Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Pharma reps 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

PM360

NOVEMBER 21, 2022

The brands that can adapt the fastest and be the most valuable to the user will stand out in the growing competitive space. Many patients are more engaged in their health than just a few years ago, and are having frank conversations in the exam room with their providers about the cost of care, including prescription medications.

Marketing 52

Marketing Physicians Doctors Patients 52