pharmaphorum

NOVEMBER 16, 2022

Novartis has already spun out its eyecare business Alcon, and is now considering the sale of its ophthalmology and respiratory medicines businesses as it continues a narrowing of its focus, according to media reports. Meanwhile, Lucentis sales have been in decline as a result of biosimilar competition, contracting 11% to $1.55

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Pharma Marketing Network

MARCH 25, 2023

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” Kantar Media, 2020. ” U.S.

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Pharma Food and Drug Administration Prescription Pharmaceutical 52

Eversana Intouch

JANUARY 19, 2023

– is changing, and has big implications for the competitive marketplace. You might remember the hesitancy of the late 1990s, when pharma eventually came to grips with the internet, and the hesitancy of the late 2000s, when the industry slowly tiptoed into social media. or technology, too? in the 2020s is no different.

Medical 52

Medical Education Competition Marketing 52

LEVO Health

MAY 10, 2023

Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products. This means that healthcare marketing materials must provide accurate, balanced, and scientifically backed information about the products and services being promoted.

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Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Shift your focus to social media videos in 2023. Tailor video content for each social media platform. As you likely already know, Medicare Advantage is growing, and the landscape is becoming more competitive.

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Marketing Media Healthcare Healthcare 52

Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. Stay informed about industry trends, regulations, and the competitive landscape. In this blog post, we’ll look at everything you need to know about medical sales jobs.

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eMediWrite

MAY 27, 2022

In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Second, utilising incentives to increase prescription rates has shown to be a hit-or-miss tactic in the past, and it’s time to try something new. Beyond prescribing loyalty.

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PM360

JUNE 16, 2023

population will result in substantial pockets of differences in prescription drug sales potential due to age, income, ethnicity, and the ability to pay within smaller and smaller geographies. The other is a “sales force access” competitive market, meaning limited rep access to HCPs. Rapidly changing characteristics of the U.S.

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LEVO Health

AUGUST 8, 2022

A mobile-friendly website can also reach a larger audience, giving your practice an edge over the competition. . Accurate content can further improve trust in your practice and may include educational articles, patient testimonials, social media posts, or even fun quizzes. Request prescription refills. Create Engaging Content.

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Healthcare Success

MAY 9, 2022

Ready to start leveraging QR code technology and stay ahead of your competition? Prescription refills. paid search ads, posters, flyers, email, social media, etc.) Place QR codes on prescription medications, medical records, lab results, and anywhere patients may need additional information. . Patient verification.

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Leads Patients Healthcare Provider Healthcare 107

Rep-Lite

JUNE 28, 2023

Generally, entry-level positions offer competitive base salaries with the opportunity to earn significant bonuses or commissions based on performance. Additionally, advanced degrees such as an MBA or specialized certifications can provide a competitive edge in the industry.

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Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . But as we move forward into the next decade, they’ve gone from “nice to have” options to requirements to stay competitive. Brand tracking.

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. The customer experience demands it.

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Marketing Patients Healthcare Healthcare 91

PM360

NOVEMBER 21, 2022

Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that. Only four of 10 ads are recalled by the patient in the doctor’s office, according to a recent study by Kantar Media. Encourage Patient-HCP Interactions. Akeel Williams. Adopting A Better Hybrid Approach.

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Marketing Physicians Doctors Patients 52

Healthcare Success

MAY 9, 2022

Ready to start leveraging QR code technology and stay ahead of your competition? Prescription refills. paid search ads, posters, flyers, email, social media, etc.) Place QR codes on prescription medications, medical records, lab results, and anywhere patients may need additional information. . Patient verification.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach. From social media platforms to e-detailing, the ability to navigate and capitalize on these digital landscapes can give you a significant edge in a competitive market.

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Pharmaceutical Sales Training Sales Pharmaceutical 52

Referral MD

MAY 4, 2022

Today’s healthcare practitioner must realize that the business of healthcare is a competitive one and it is only through proactively marketing your services to existing and new patients that you will improve your bottom line. These features include: Tools for managing patient interactions, such as appointments, prescriptions, and more.

CRM 52

CRM Healthcare Healthcare Management 52

Cadensee

JULY 20, 2021

What we see in social media is an amplification of a very small group which creates hesitancy. How many hours a day do you commit or spend in order to promote your social media channels? On my phone, I stopped all notifications from social media, because that would consume me to death. So, vaccine hesitancy.

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