eMediWrite

MAY 10, 2022

You may boost your pharma social media marketing and strengthen your business by following these techniques. The pharma market is expected to be fiercely competitive in 2021 due to a rise in the number of people who require medication. Make use of social media to promote safety and make people feel safe. ENSURE SAFETY.

Media 52

Media Marketing Pharma Safety 52

PM360

OCTOBER 13, 2023

For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. This one change sent major ripples across the media industry. Streaming services that once seemed to be launching on a monthly basis, were now discussing cost cutting and consolidation.

Media 69

Media Pharma Networking Safety 69

PM360

DECEMBER 20, 2023

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. The low cost of podcasting makes it accessible to many, but the competition is fierce. But, even in a new media day, old habits die hard. And still be consuming media. Alas, they were busy.

Marketing 110

Marketing Media Training Competition 110

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Tracking key metrics, identifying trends, and making data-driven adjustments on the fly streamlines your marketing efforts and enables you to stay ahead of the competition.

Healthcare 97

Healthcare Healthcare Media Marketing 97

Contrarian Sales Techniques

FEBRUARY 22, 2023

By approaching sales in new and creative ways, I've been able to stand out from the competition and close more deals. Creativity allows you to approach sales in new and innovative ways, which can help you stand out from the competition. One of the ways I've approached the sales process creatively is by leveraging social media.

Sales process 40

Sales process Media Competition Sales 40

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

Side effects 207

Side effects FDA Media Pharma 207

World of DTC Marketing

AUGUST 25, 2021

However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments. We also see a decline in trust in social media posts about branded prescription drugs. Social media is great for potentially reaching HCPs but not online health seekers.

Marketing 154

Marketing Side effects Prescription Media 154

Pharma Marketing Network

SEPTEMBER 19, 2023

Exploring Digital Marketing Digital marketing is the process of using digital channels such as websites, social media, and email to promote a product or service. This agility and flexibility can help businesses stay ahead of the competition and better meet customer needs.

Marketing 52

Marketing Pharma Media Pharmaceutical 52

LEVO Health

DECEMBER 20, 2022

Adopting the following six marketing strategies may help you stay competitive, bring in new patients, and grow your practice substantially. With a well-thought-out and executed plan, you can be in a better position to outperform your competition. Create a Strong Social Media Presence. Optimize Your Website UX.

Healthcare 98

Healthcare Healthcare Marketing Media 98

Pharma Marketing Network

JULY 13, 2023

Out-of-the-box marketing can help to stand out from the competition and get noticed. Pfizer’s #InMySkin campaign: This campaign used social media to raise awareness of alopecia areata, a condition that causes hair loss. . First, it can help to break through the clutter.

Marketing 98

Marketing Pharma Media Pharmaceutical 98

World of DTC Marketing

NOVEMBER 12, 2021

The demand for digital people is at an all-time high, so it’s a very competitive market, and very few want to work in an industry where they hear “we can’t do that,” but that has to change. What about your digital agency? Digital agencies have a lot of experience, but they should not do what a client says.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

Leads 52

Leads Pharmaceutical Marketing Media 52

Storyvine

FEBRUARY 2, 2023

Get ahead of the competition and join pharma giants like Janssen, Alcon, Pfizer and BMS who have already used Storyvine to create videos content to use at ASCO or to capture videos of doctors at ASCO discussing new breakthroughs and research or best practices when dealing with specific conditions.

Doctors 94

Doctors Sales Management Media Competition 94

Healthcare Success

OCTOBER 30, 2023

Here are a few things to consider when building your local multilocation marketing plan : Competitive situation —analyze the strengths and weaknesses of competitors in each area Facility —highlight the unique features that set your services apart (e.g., location, amenities, equipment, etc.) local events, trends, updates, etc.),

Marketing 114

Marketing Healthcare Healthcare Media 114

eMediWrite

JUNE 22, 2023

Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning. Conduct market research : Market research can be used to determine the client wants that the product can satisfy as well as the competitive environment.

Pharmaceutical products 52

Pharmaceutical products Pharmaceutical Competition Marketing 52

Medico Reach

JULY 22, 2022

You will also need to check out your competition and dissect their marketing strategy to understand how they function. Make Education Media Opportunities Available To Your Users. What are educational media opportunities? Media is easy to consume, and you need to take advantage of it. Tidy Up Your Social Media Profiles.

Marketing 98

Marketing Media Education Competition 98

World of DTC Marketing

DECEMBER 10, 2021

The company was riding high on their MS drugs, but the competition was on the way. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Biogen went from being agile biotech to big pharma. Trouble was on the way, though.

Training 231

Training Side effects Consulting Media 231

Pharma Marketing Network

OCTOBER 3, 2023

By keeping up with the latest digital marketing trends, pharma companies can stay ahead of the competition and increase their reach and ROI. From creating engaging content to utilizing social media platforms, pharma companies can create campaigns that will capture the attention of their target audience.

Marketing 52

Marketing Pharma Competition Media 52

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Pharma Marketing Network

OCTOBER 30, 2023

As digital technology continues to rapidly evolve, companies in the pharmaceutical industry must remain competitive by adapting to the changing landscape. Understanding Digital Landscapes The digital landscape is constantly evolving, and pharma websites must keep up with the latest trends and technologies in order to remain competitive.

Pharma 52

Pharma Engineering Competition Marketing 52

Storyvine

NOVEMBER 8, 2022

We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Get a jump on the competition. Your branded Storyvine video is ready in minutes, so you can post while you’re still at the event.

Doctors 52

Doctors Sales Management Media Competition 52

pharmaphorum

NOVEMBER 16, 2022

Novartis has already spun out its eyecare business Alcon, and is now considering the sale of its ophthalmology and respiratory medicines businesses as it continues a narrowing of its focus, according to media reports. Meanwhile, Lucentis sales have been in decline as a result of biosimilar competition, contracting 11% to $1.55

Sales 120

Sales Prescription Medicine Media 120

Contrarian Sales Techniques

JULY 20, 2023

Having a professionally designed website, engaging social media accounts, and comprehensive online portfolios are some ways to build a compelling online presence. Leveraging Social Media for Sales Let's talk about social media. But remember, competitive pricing doesn't always mean the cheapest.

Sales 52

Sales Media Engineering Competition 52

Rep-Lite

MAY 3, 2024

Given the highly competitive nature of the healthcare market and the stringent regulatory landscape, companies rely on these individuals to not only achieve sales targets but also uphold the highest standards of professionalism and compliance. Understanding competition lets them showcase product advantages effectively.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

World of DTC Marketing

MARCH 2, 2021

Online health seekers are confused by all the available information, and social media has too much misinformation. Digital marketing people are in demand, and pharma has to do a lot more than offering a competitive package. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

Pharma 180

Pharma Marketing Management Media 180

Contrarian Sales Techniques

DECEMBER 11, 2023

Affordability without Compromising Quality: Competitive Pricing : Offer competitive pricing, bundle deals, or discounts on bulk purchases. Customer Engagement : Engage with your customers through social media, sharing tips, and showcasing your products in real-life DIY projects.

Sales 52

Sales Consulting Retail Competition 52

Pharma Marketing Network

JULY 10, 2023

This could involve having them attend your events, write about your products or services on their blogs, or create social media content about your brand. For example, you could create a mobile app that allows people to interact with your brand at your events, or you could use social media to live-stream your events.

Pharmaceutical 75

Pharmaceutical Media Networking Consulting 75

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC. “The

Marketing 52

Marketing Education Media Healthcare 52

World of DTC Marketing

MARCH 1, 2022

The lack of choice limits competition, which can drive prices higher. The media, rightfully so, is focused on the high price of prescription drugs but prescription drugs still only account for $0.12 Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. Social Strategy Another common trend that most B2B marketers in the healthcare sector use is social media. Social media provide an effective ad platform for marketers, as one can reach more people worldwide on these social media platforms.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Healthcare Success

MARCH 28, 2023

Businesses across every industry must capture relevant, organic traffic opportunities to stay competitive and grow. More often than not, proper SEO requires an up-front investment—especially for larger, more complex industry verticals in competitive niches and equally high ROI expectations. This is especially true in healthcare SEO.

Competition 59

Competition Engineering Consulting Specialization 59

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

Side effects 187

Side effects FDA Patients Doctors 187

Healthcare Success

JUNE 6, 2022

What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . For these reasons and more, it’s imperative to identify your unique selling propositions, review them, and revise them regularly to remain competitive. . So, how can your brand stay competitive? The answer is twofold.

Competition 109

Competition Healthcare Healthcare Marketing 109

World of DTC Marketing

NOVEMBER 9, 2021

KEY FINDING 5: DIGITISATION REQUIRES AGILITY AND EXPERIMENTATION In order to stay competitive during the pandemic, investment in digital engagement strategies and technology increased. Social media and webinar platforms have seen a massive increase in usage across the industry, and many cite them as an important engagement channel.

Pharma 231

Pharma Medical Education Media 231

Contrarian Sales Techniques

DECEMBER 31, 2023

Innovative Sales Techniques : We delved into various innovative sales techniques, from leveraging social media for lead generation to integrating AI-powered analytics for better customer insights. This includes mastering CRM software, social media selling, and virtual presentation techniques.

Sales 64

Sales Ethics Sales Strategy Media 64

Scott’s Directories

FEBRUARY 7, 2022

But with a list of local physicians, a business can stay ahead of the competition. Utilize Social Media to Market to Local Buyers. With a list of physicians in Manitoba, businesses are more likely to find buyers on social media platforms. Selling items to other businesses can be challenging when competing with other businesses.

B2B Sales 52

B2B Sales Sales Physicians Sales pitches 52

MedReps

DECEMBER 19, 2022

A higher amount means more competition from your fellow sales reps, but it also means they can afford to purchase your products. 4) Utilize Your Social Media Accounts. Social media can be a good way to find medical sales leads. Then, find people who fit your customer profile on social media and follow their accounts. .

Medical sales 81

Medical sales Leads Sales Medical 81