Competition Media Pharma Rep Prescription 
World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
PM360
MAY 25, 2023
In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.
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Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. Regulation changes, like the introduction of the Prescription Drug Marketing Act in the 1980s, brought about a more structured approach.
PM360
NOVEMBER 21, 2022
Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that. Only four of 10 ads are recalled by the patient in the doctor’s office, according to a recent study by Kantar Media. Encourage Patient-HCP Interactions. Akeel Williams. Adopting A Better Hybrid Approach.
PM360
DECEMBER 20, 2023
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Social media has become a news source for learning about new brands, products, procedures, and practices. Fifty percent of responders said they changed prescriptions because of social media information.
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