Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. This can lead to more effective sales and better relationships with healthcare providers. This means gathering information on the product offerings, pricing, and marketing strategies of competitors.

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Healthcare Success

JANUARY 5, 2024

But organizations with dozens or hundreds of locations face even more hurdles: Multilocation providers must consider each location’s unique needs, competitive situation, and business objectives—compounding the complexity of managing an accurate and effective PPC (aka pay-per-click or paid search) strategy.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. If your practice is not utilizing the power of video to its fullest potential, you’re likely falling behind the competition. According to 2023 data, 91% of businesses use video as a marketing tool.

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Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. Federal Food, Drug, and Cosmetic Act (FD&C) The FD&C Act regulates the marketing and promotion of prescription drugs, medical devices, and other healthcare products.

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Therefore, it’s crucial to have a plan that outlines how you will measure the success of your healthcare marketing campaigns. Track Search Engine Ratings Nearly 68% of all web traffic comes from organic search.

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LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Digital Marketing Tips for Healthcare Personas.

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Scott’s Directories

APRIL 30, 2022

The healthcare industry is pretty competitive, recording massive growth yearly. The spending in the healthcare industry increases by millions of dollars every year. Based on this, some B2B healthcare marketers may find it challenging to get the traction they need. These social platforms allow B2B marketers to run ads.

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Healthcare Success

MAY 3, 2021

In some instances, the off-course message is about healthcare. How to Market to Seniors: Rethink Your Creative and Media Perspective. Broadcast media, direct mail and social media may be faulty if the message is taken as derisive. The Media Tools to Reach the Mature Audience. Traditional media.

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Clarify Health

AUGUST 8, 2023

San Francisco, CA (August 8, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, today announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics and Next-generation Value-based Payment (NGVBP) categories.

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World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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Marketing Side effects Prescription Media 154

Healthcare Success

FEBRUARY 21, 2023

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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Healthcare Healthcare Specialization Engineering 52

Storyvine

FEBRUARY 2, 2023

Get ahead of the competition and join pharma giants like Janssen, Alcon, Pfizer and BMS who have already used Storyvine to create videos content to use at ASCO or to capture videos of doctors at ASCO discussing new breakthroughs and research or best practices when dealing with specific conditions. Interested?

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Doctors Sales Management Media Competition 94

Clarify Health

APRIL 18, 2023

This is the second Gartner® recognition of Clarify Health in 2023 San Francisco, CA (April 18, 2023) – Clarify Health, a leading healthcare analytics and value-based payments platform company, today announced it has been cited in the 2023 Gartner® Quick Answer: U.S. Healthcare CIOs Use Price Transparency Data to Improve Business Outcomes.

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World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. The lack of choice limits competition, which can drive prices higher. With inflation in the news, healthcare costs are continuing to rise. Most Americans don’t have much of a choice for their insurance plan.

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World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

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PM360

DECEMBER 20, 2023

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. The low cost of podcasting makes it accessible to many, but the competition is fierce. But, even in a new media day, old habits die hard. And still be consuming media. Life, right?

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Marketing Media Training Competition 110

Medico Reach

APRIL 21, 2022

Are you a healthcare marketer looking to promote your products? And in this competitive digital era, email marketing is still one of the best strategies to boost your sales. Healthcare email marketing allows you to reach out to your target audience and develop a relationship with them. Attract Existing Patients.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. My favorite example of packing in healthcare is “The Mommy Makeover.”

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Marketing Competition Patients Healthcare 112

Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. Improve the work life of healthcare providers.

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Healthcare Success

APRIL 20, 2023

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business. Read this blog for a big ah-ha moment.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen has a proven track record when it comes to business development in the healthcare space. and as the Director of Professional Media Sales at WebMD. UAE, India, Singapore and Germany, has named Paige Dahlhausen as its Head of Sales.

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Pharma Marketing Network

JULY 13, 2023

Out-of-the-box marketing can help to stand out from the competition and get noticed. Pfizer’s #InMySkin campaign: This campaign used social media to raise awareness of alopecia areata, a condition that causes hair loss. . First, it can help to break through the clutter. The post Can Out-of-the-Box Marketing Work for Pharma?

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PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. The Growing Impact of Omnichannel in Europe Ultimately, this means that EU5 Rx marketing teams must increasingly find other channels to reach their target healthcare professionals.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. .

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Clarify Health

FEBRUARY 13, 2024

In healthcare, the ability to predict future demand with precision is not just a competitive advantage. For many hospitals and healthcare systems, it’s a necessity for survival. Optimizing resources to meet the moment calls for strategic planning powered by healthcare data analytics and effective demand forecasting.

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eMediWrite

JUNE 22, 2023

Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning. Conduct market research : Market research can be used to determine the client wants that the product can satisfy as well as the competitive environment.

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. PGC is content that is created by patients themselves, such as blogs, videos, and social media posts. They can also build stronger relationships with patients and healthcare providers.

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Storyvine

NOVEMBER 8, 2022

We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Get a jump on the competition. Reach out to Rich Ryan, Sales Manager - Healthcare: , Rich@Storyvine.com or 720-449-7077 *111.

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

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Marketing Education Media Healthcare 52

World of DTC Marketing

MARCH 2, 2021

Your digital marketing is always selling your product, brand, and company, but it’s much different in healthcare. Online health seekers are confused by all the available information, and social media has too much misinformation. Too many pharma people view their websites as a selling tool only, and that’s a mistake.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Contact Rep-Lite For Unmatched Talent Management!

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