World of DTC Marketing

AUGUST 25, 2021

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Storyvine

NOVEMBER 8, 2022

Doctors are usually busy and hard to pin down, but here's your chance to meet with them in real life. We make it easy to capture videos of doctors talking about your brand, which you can use on your website, social media accounts, and other marketing materials. Get a jump on the competition.

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Pharmaceutical Technology

SEPTEMBER 5, 2022

Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers. Discover the leading direct-to-consumer pharmaceutical marketing companies.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Dahlhausen has a proven track record when it comes to business development in the healthcare space. and as the Director of Professional Media Sales at WebMD. UAE, India, Singapore and Germany, has named Paige Dahlhausen as its Head of Sales.

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Healthcare Success

APRIL 20, 2023

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business. Read this blog for a big ah-ha moment.

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Healthcare Success

FEBRUARY 21, 2023

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. The 7 tactics of marketing can help you: Develop a competitive advantage. My favorite example of packing in healthcare is “The Mommy Makeover.”

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

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Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

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PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. The Growing Impact of Omnichannel in Europe Ultimately, this means that EU5 Rx marketing teams must increasingly find other channels to reach their target healthcare professionals.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . Most people choose the latter.

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Your Practice Needs Social Media. Your Practice Needs Social Media. Their voice speaks volumes. .

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Pharma Marketing Network

MARCH 25, 2023

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” Kantar Media, 2020. Sources: 1.

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Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

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Pharma Marketing Network

MARCH 23, 2023

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 billion in the US alone.

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Healthcare Success

MAY 2, 2022

As more businesses favor social media channels for timely business communications, you may think press releases have become outdated or old-fashioned. What's more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. .

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. Why Is Medical Sales a Rewarding Career?

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Scott’s Directories

OCTOBER 6, 2023

The Canadian healthcare sector, particularly the pharmacy industry, is massive and growing. They are not just healthcare providers but also critical medical decision-makers. By building a powerful and flexible approach to engaging with Canadian pharmacists, your business can meet and exceed its objectives in this competitive landscape.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Eversana Intouch

MARCH 15, 2022

Intouch took on South By Southwest, the conference that brings together tech, media, entertainment, and art into a singularity of creative verve in Austin, Texas, and found answers there. ON OUR PURPOSE Truly top-tier healthcare speakers abounded, from Surgeon General Dr. Vivek Murthy to Pfizer CEO Albert Bourla, and spoke at length.

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Medico Reach

JANUARY 2, 2023

If you want to advertise your healthcare services or products to doctors and hospitals, you need to be ahead of the curve. It means you need to market to nurses instead of just targeting doctors and senior medical officers. Nursing professionals can refer your products and services to senior doctors.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

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PM360

NOVEMBER 27, 2023

Pooja Ojala: How do you approach marketing to adapt to today’s healthcare landscape? Now, due to the highly competitive environment, the process is truncated to 12-18 months. We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates.

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PM360

JUNE 11, 2022

On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. The Pain Points of Digital Clutter Are Pervasive.

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PM360

SEPTEMBER 25, 2023

Life sciences professionals can now easily and quickly obtain industry payments to any healthcare professional (HCP) in the U.S. And our internal dataset is at the heart of why Klick executes so much more consistently and predictably than our competition.”

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LEVO Health

OCTOBER 26, 2022

You need a marketing strategy that sets your medical device apart from the competition. Marketing strategies may include product placement and advertising on traditional and digital channels, such as television, print media, radio, and social media. You need to be more than a medical device company.

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. I expect 2023 to be a year of convergence in healthcare marketing, with several “patient-centric” trends starting to collide. Pricing pressure and overall changes to healthcare will accelerate this. Tyler Montague. NPI Targeting Goes Mainstream.

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Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . But as we move forward into the next decade, they’ve gone from “nice to have” options to requirements to stay competitive. Brand tracking.

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. That’s rare in healthcare, and we believe it likely improves communication and joint decision making along their health journey together.

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Healthcare Success

MAY 1, 2023

Building a multilocation healthcare business expands your reach, patient base, and profit margin. While these are undoubtedly important, many fail to consider that a comprehensive marketing strategy can offer a significant competitive advantage and the power to drive substantial growth. The good news?

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Healthcare Success

DECEMBER 22, 2022

Your CEO expects you to be a graphic designer, writer, web developer , videographer, social media guru, online advertising expert , SEO expert , traditional media buyer, content marketer , brand expert , physician liaison , and PR person.". Uninitiated executives and doctors assume marketing is easy. I said, "Let me guess.

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