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Pharma spent $3.9B on TV ads in 2021

World of DTC Marketing

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 2wo: TV ads lead to searches online, but pharma websites are becoming less critical to online health seekers – They’re too promotional, and their content is too hard to read. on <b>TV</b> ads in 2021. So, where is the disconnect?

Pharma 217
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US life expectancy continues historical decline.

World of DTC Marketing

According to a new report , life expectancy in the United States took another hit in 2021, furthering a dramatic decline from 2020 that was the largest since World War II. years in 2021, a net loss of 2.26 Doctors have refrained from telling patients, and insurance companies usually send a letter. years in 2019 to 76.99

Doctors 176
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The fairytale of DTC TV ads

World of DTC Marketing

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. viewers surveyed in 2021 believe “they see the same advertisements too many times. ads with increased frequency does not lead to more Rx’s; it leads to more people “turning off” the brand.

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Frequency on pharma TV too high

World of DTC Marketing

viewers surveyed in 2021 believe “they see the same advertisements too many times when watching TV,” according to a new study by Audience Project. Doe the DTC marketers for brands like Tepezza believe that increased frequency is going to lead to new Rxs for a small number of people who have the health condition?

Pharma 210
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Do patients care about accelerated approval drugs?

World of DTC Marketing

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. In April 2021, the agency convened the Oncologic Drugs Advisory Committee (ODAC) to review six so-called dangling accelerated approvals. The FDA has also been revisiting cancer therapy approvals made through the program.

Patients 200
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7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Insurance companies .

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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

Media 261