PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. First, some good news about diabetes.

Doctors 72

Doctors Prescription Specialization Medical 72

PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

Marketing 52

Marketing Electronics Doctors Physicians 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Brand / Creative. Impressions. Searches Generated from Creative. Brand / Creative.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. She holds a degree in biochemistry from Oxford University.

Medicine 94

Medicine Healthcare Healthcare Pharma 94

Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end. those with high patient volumes.

Retail 52

Retail Healthcare Healthcare Physicians 52

Medico Reach

OCTOBER 25, 2022

Billion in 2021. Medical coding is similar to translation – it involves coders taking medical reports from doctors that typically includes a patient’s condition, diagnosis, prescription, and procedure performed and turning that into a set of codes. MBC is one of the leading medical coding and billing companies in the USA.

Medical 75

Medical Physicians Healthcare Healthcare 75

PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

Prescription 98

Prescription Patients Pharma Doctors 98

Healthcare Success

JANUARY 2, 2024

Today’s leading healthcare organizations use AI tools to improve patient experiences by handling most first-touch requests and increasing employee productivity by managing time-consuming and repetitive tasks (allowing healthcare providers to spend more time on patient care). This helps improve click-through and conversion rates.

Healthcare 71

Healthcare Healthcare Marketing Healthcare Provider 71

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The Act authorizes the appropriation of $100,000,000 per fiscal year from 2022 to 2026.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

pharmaphorum

DECEMBER 22, 2022

This will lead to more pre-protocol design discussions between sponsors and CROs and regulatory bodies seeking input on new and potentially acceptable approaches to, for example, measure digital endpoints. Traditional protocol designs are built upon years of empirical evidence and consensus among highly rated peer reviewed journals.

FDA 87

FDA Patients Electronics Medical 87

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

pharmaphorum

JANUARY 9, 2023

The innovative prescription medicine industry faces a trifecta of challenges. This worrying trend is driven by patient journeys and treatment backlogs, reducing patients available for launches, the interactive engagement time pharmaceutical reps spend with doctors, and budgets for new medicines tightening. Pharma boxed in?

Medicine 91

Medicine Healthcare Healthcare Pharma 91

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. A Patient-Centric Month Leads to Results. Anthony Yanni.

Patients 59

Patients Pharma Education Media 59

Pharmaceutical Technology

NOVEMBER 1, 2022

Israel, another leading adopter, has a thriving EHR technology industry that is adapting to the country’s widespread use of Big Data from its country’s healthcare systems. Israeli company Taliaz’s tool, named Predictix, uses AI and EHR data to improve mental health prescription services. Adoption of EHR data systems.

Electronics 111

Electronics Prescription Healthcare Healthcare 111

Healthcare Success

NOVEMBER 7, 2022

For example, pharma marketers can track and attribute increased prescriptions to specific ad campaigns. Running video ads on platforms like YouTube and TikTok can deliver up to 66% more qualified leads annually. Video content is not a one-size-fits-all way to generate leads. And drives recruitment efforts and lead generation.

Marketing 52

Marketing Media Healthcare Healthcare 52

Pharmaceutical Technology

FEBRUARY 1, 2023

This is a significant increase compared to the 2021–20 season when the rate was 28.3 In 2013, this changed when an NIH lab reported the structure of the RSV protein, leading to the exploration of the RSV structure in ways that were not previously possible. According to the Centers for Disease Control and Prevention (CDC) , 45.8

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64

Pharmaceutical Technology

FEBRUARY 10, 2023

Dentists are responsible for 5-10% of antibiotic prescriptions worldwide , and thus a significant part of the overall global crisis. So often the Friday prescription is given so by the time a patient comes on Monday, they think the pain is under control, and can be given an injection. This reduced prescriptions a lot.

Prescription 52

Prescription Doctors Patients Medicine 52

World of DTC Marketing

APRIL 12, 2022

Private equity, in particular, is pouring money into the healthcare sector, investing $26bn in life sciences and $44bn in medical devices in 2021, the highest rate in a decade. The unprecedented sums of money sloshing around a complicated and opaque system will undoubtedly make the rich richer and sicker.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

World of DTC Marketing

JANUARY 5, 2022

pharmaceutical industry for ushering in the new year with price hikes on more than 440 medications, a move that came as congressional Democrats’ plan to lower prescription drug costs remained stuck due to Sen. Patient advocates on Monday condemned the U.S. Joe Manchin’s persistent obstruction. government-developed technology.

Pharma 241

Pharma Government Prescription Medical 241