World of DTC Marketing

JUNE 1, 2022

Doctors have long asserted that prior authorization — the need to get approval from the patient’s insurer before proceeding with treatment — causes delays that can hurt patient care. Prior authorizations also exact a toll on doctors, who say the paperwork has gotten out of hand. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

Atrivity

MAY 5, 2021

The days when a pharma rep can walk into any doctors' office at a specific time and expect to see the doctor if they were patient enough, could soon be a distant memory. There are currently 3 types of doctors and healthcare professionals: a) Those who prefer only "face-to-face" interactions.

Sales 52

Sales Pharma Doctors Pharma reps 52

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? 2021 pharmaceutical industry trends — and how you can implement them. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Insurance companies .

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

Pharma 238

Pharma Distribution Prescription Doctors 238

World of DTC Marketing

MARCH 23, 2022

Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. In April 2021, the agency convened the Oncologic Drugs Advisory Committee (ODAC) to review six so-called dangling accelerated approvals. The FDA has also been revisiting cancer therapy approvals made through the program.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JULY 21, 2022

viewers surveyed in 2021 believe “they see the same advertisements too many times. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. And that was before the pandemic had us cooped up in our homes watching ad-supported content all day long.

Prescription 266

Prescription Side effects Marketing Pharma 266

Medical Device Success

FEBRUARY 28, 2021

The spring 2021 cohort of this class starts March 31. Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course. The spring 2021 cohort of this class starts March 31. Even people with advanced degrees like MBAs, Doctors of Medicine and Doctors in science take this course.

Management 100

Management Doctors Medical Education 100

World of DTC Marketing

MARCH 22, 2021

Healthcare digital advertising spend will overtake healthcare TV ad spend for the first time in 2021. Today virtually nobody will ask their doctor for/about a new prescription drug product without doing online research. This one reason why healthcare companies’ global advertising expenditure is projected to increase by 4.3%

Media 261

Media Prescription Pharma Healthcare 261

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations. By 2020, that percentage plummeted to just 8%. Symphony Health Solutions, practitioner insight’s data, 2022.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

FEBRUARY 24, 2022

viewers surveyed in 2021 believe “they see the same advertisements too many times when watching TV,” according to a new study by Audience Project. 3hree: They believe people see a TV ad for a pharma product and ask their doctor for it. Ninety-two percent of U.S. 1ne: They’re inexperienced.

Pharma 210

Pharma Leads Doctors Marketing 210

Clarify Health

APRIL 10, 2024

Healthcare professionals experienced the biggest drop in engagement among all employees between 2021 and 2022. One study found that engaged physicians were more than one-fourth more productive than their less-engaged colleagues, which adds up to nearly a half-million dollars in additional patient revenue per doctor per year.

Physicians 52

Physicians Doctors Education Healthcare 52

Medical Device Success

OCTOBER 25, 2020

We look out at 2021 and into 2022. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. We look out at 2021 and into 2022. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Doctors 100

Doctors Medical Marketing Sales 100

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. For example, 26% of patients reported visiting pharma condition sites monthly in 2021 – up from 19% a year previous, at the outset of the pandemic. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

PM360

SEPTEMBER 28, 2022

Data collected by Phreesia Life Sciences in December 2021 and January 2022 from more than 4,000 adults diagnosed with or treated for type 2 diabetes as they checked in for their doctors’ appointments offers insights into how to most effectively reach these patients. Reach Patients During Doctor Discussions at the Point of Care.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

JUNE 6, 2021

A bill in Congress, called the “Treat and Reduce Obesity Act of 2021,” aims to include obesity medication as a covered treatment under Medicare. My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

Side effects 318

Side effects Insurance Medical Patients 318

Medical Device Success

APRIL 7, 2021

But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second half of the year and a strong start to 2021. We also talk about what it is like to manage a small emerging growth technology company that is helping doctors help people see better. Great news! Great news!

Management 100

Management Medical Doctors Training 100

Clarivate

MAY 19, 2022

We only selected authors who published an article in 2021 or 2022 with no publications prior to 2021, as this likely indicates a researcher at the onset of their scientific endeavor. ORCiD 0000-0003-1967-4147 ; Web of Science ResearchID AAD-2257-2021. [1] Figure 1: Top 12 categories with more than 1,000 early career authors.

Doctors 98

Doctors Government Medicine Specialization 98

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. As part of the report, Doximity, the leading digital platform for U.S. This self-serving report is flawed.

Physicians 154

Physicians Doctors Patients Training 154

pharmaphorum

SEPTEMBER 1, 2022

Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them. Our doctor consultations only cost $15, less than the average insurance copay. If you don’t have healthcare coverage or a regular doctor, your other option is to go to a pharmacy to get tested and prescribed there.

Medical 92

Medical Prescription Doctors Physicians 92

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

JULY 6, 2022

spike in deaths in the 12 months to April 2021 to nearly 100,000. SCOTUS verdict protects prescribing doctors. Meanwhile, the Supreme Court of the US has raised the burden of proof that will have to be collected against doctors accused of prescribing opioids inappropriately.

Doctors 58

Doctors Prescription Manufacturing Marketing 58

Medico Reach

SEPTEMBER 12, 2022

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries. billion in 2021.

Marketing 52

Marketing Doctors Training Medical 52

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. Take up of both antiviral treatments is reported to be highest in the US, with 2.5

Prescription 84

Prescription Healthcare Healthcare Healthcare Provider 84

World of DTC Marketing

JUNE 22, 2022

Between 2019 and 2021, Alphabet’s venture-capital arms, Google Ventures, and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care. The new initiative, Care Studio, aims at doctors rather than patients.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180

Marketing Pharma Sales Management 180

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Physician trust in the U.S. consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

PM360

MAY 15, 2023

Karina joined OptimizeRx in 2021, where she has increased the digitalization of access to help move drug manufacturers away from manual processes. Ultimately, she helps industry utilize technology that connects the ecosystem from the manufacturer, pharmacy, hub, and payer to bring therapies to patients.

Physicians 59

Physicians Electronics Prescription Manufacturing 59

PM360

SEPTEMBER 8, 2023

The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. Qualtrics Brand Tracker Survey of GoodRx users, June 2021 – July 2022. And nearly 1.35 GoodRx internal data, January – June 2023.

Doctors 72

Doctors Prescription Specialization Medical 72

Medico Reach

AUGUST 18, 2022

Now, the organization is looking at opening over 500 to 700 new doctors’ offices in collaboration with Walgreens by 2025. billion in 2021 , Collective Healthcare currently caters to approximately 300,000 clients across 55 prominent companies. VillageMD’s internal team works tirelessly to bring medical services to every locality.

Healthcare 98

Healthcare Healthcare Medical Doctors 98

Medico Reach

FEBRUARY 17, 2023

Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives. Doctor on Demand Headquarters: San Francisco, California Revenue: $75.9 As a result, telemedicine is now the safest area of medicine.

Doctors 40

Doctors Healthcare Healthcare Physicians 40

Clarivate

DECEMBER 16, 2021

Throughout 2021, we brought you stories of women scientific researchers at Clarivate delivering invaluable contributions to innovation and customer success. Before I joined Clarivate in 2020, I was a post-doctoral researcher at Brown University focusing on skin cancer research. Learn more.

Specialization 98

Specialization Doctors Medicine 98

Healthcare Success

MAY 19, 2022

According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. Since the start of the pandemic, tens of thousands of doctors have abandoned their privately-owned medical practices in favor of working in a hospital or larger medical group. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

pharmaphorum

JULY 27, 2022

Doctors will be able to see if the patient has downloaded and is using the DTx, and patients can have access to text, app and phone-based services to keep them engaged with the treatment. billion in 2021.

Electronics 71

Electronics Physicians Prescription Doctors 71

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. between 2017 and 2021, peaking at 453 deals in 2020, according to GlobalData figures.

Government 52

Government Healthcare Healthcare Medicine 52

Pharmaceutical Technology

JUNE 29, 2022

In September 2021, GlobalData figures revealed there to be 1,320 industry-sponsored regenerative medicine and advanced therapy trials ongoing worldwide. Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications.

Specialization 118

Specialization Biopharma B2B Sales Manufacturing 118

Atrivity

SEPTEMBER 20, 2021

By 2021, approximately 70% of HCPs are digital natives , meaning they use mobile, social and digital technology on a regular basis both personally and professionally to communicate or keep up to date with the latest trends. Before we begin, let's look at one advantage of the moment.

Training 52

Training Healthcare Healthcare Doctors 52