World of DTC Marketing

MARCH 6, 2022

Global consumers will spend $49 billion by 2020 on digital health solutions. Policymakers may address two areas to foster such an environment: clarifying the regulatory requirements for such technologies and developing incentives that lead to a more robust customer market. Maybe, however, they should check with patients first.

Patients 244

Patients Doctors Leads FDA 244

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. The result of all this is that digital health is blazing trails, many of which will lead to a dead end. I’m not so sure. EHR’s have been a failure. Money is also pouring in.

Medicine 201

Medicine Doctors Medical Media 201

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

Pharma 186

Pharma Competition Prescription Doctors 186

Healthcare Success

MAY 9, 2022

In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. . consumers at the beginning of 2020, when the COVID-19 pandemic hit. 8 Ways to Improve the Patient Experience & Drive Leads with QR Codes. households.

Leads 52

Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Doctors Patients Training 154

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The new initiative, Care Studio, aims at doctors rather than patients. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And nearly 1.35

Doctors 72

Doctors Prescription Specialization Medical 72

PM360

MARCH 22, 2024

and is one of the leading causes of kidney failure. An analysis of cervical cancer screening rates per 1,000 members between January 2020 and June 2022 shows that the number of women getting screenings has declined each year. Throughout the remainder of that year, screenings went back up, but started to decline again in 2021.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

Clarify Health

MARCH 20, 2023

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. Additionally, transparency initiatives can lead to more cost-conscious prescribing by providers and improved patient outcomes.

Medical 52

Medical Prescription Leads Patients 52

LEVO Health

NOVEMBER 1, 2022

Research shows patients rely on online resources nearly 2x more than doctor referrals when selecting a new healthcare provider. By providing your leads with a retail healthcare experience that is paired with a physician directory, you may begin closing the gap between your brand and the digital patient journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact. She holds a degree in biochemistry from Oxford University.

Medicine 94

Medicine Healthcare Healthcare Pharma 94

pharmaphorum

DECEMBER 1, 2022

According to the FDA’s 2020 Drug Trials Snapshot Report , only 8% of clinical trial participants are Black or African American, as compared to nearly 14% of the US population. Cloud platforms can open two-way communication channels for patients, doctors, and trial administrators to talk and share data, essentially in real-time.

Patients 106

Patients Transportation Retail Recruitment 106

pharmaphorum

JULY 15, 2022

Things became litigious in 2017, when a Delaware court found that Teva’s label for its generic encouraged doctors to use the drug to treat heart failure in a way that infringed GSK’s RE40,000 patent, which was reissued by the Patent and Trademark Office (PTO) in 2008.

Prescription 52

Prescription Doctors Government Marketing 52

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. between 2017 and 2021, peaking at 453 deals in 2020, according to GlobalData figures.

Government 52

Government Healthcare Healthcare Medicine 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 52

Patients Recruitment Competition Physicians 52

pharmaphorum

SEPTEMBER 28, 2022

. “What we’re really trying to do is drive discoveries that can lead to more tailored prevention, diagnosis, and treatment for all individuals. This dual approach will lead to better medical research that will benefit all populations.” In March 2020, when the pandemic hit, we had to pause in-person recruitment.

Medicine 88

Medicine Food and Drug Administration Medical FDA 88

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Healthcare Healthcare 98

Healthcare Success

MAY 19, 2022

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. of doctors ages 40-54 and just 30% of physicians under the age of 40.

Marketing 52

Marketing Physicians Doctors Competition 52

Referral MD

JULY 10, 2023

<h3″>Appointment Scheduling AI chatbots can facilitate scheduling appointments in healthcare facilities based on the availability of doctors or other specialists and patients’ preferences. Additionally, as technology advances, the capabilities of chatbots will likely expand, leading to even higher patient satisfaction.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

Healthcare Success

APRIL 8, 2024

However, if you’re crossing an ocean, the slightest miscalculation could lead you astray, steering you toward an entirely different continent. Telehealth is a market disruptor that went mainstream in 2020. Doctor referrals. Are they saying things you’d like them to say or not? Virtual services. Company website. Paid search.

Marketing 109

Marketing Competition Patients Healthcare 109

Legacy MEDSearch

JULY 19, 2022

This certification represents the first step in making Caption Health’s industry-leading technology platform available outside the US, and highlights the company’s strong clinical and regulatory track record as it uses AI and ultrasound to deliver better cardiac care. since it received FDA 510(k) clearance in 2020.

Recruitment 52

Recruitment Medical Leads Patients 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 40

Patients Recruitment Competition Physicians 40

Clarify Health

JUNE 9, 2023

Patients are becoming smarter consumers of their health and at greater price transparency , leading them away from the acute setting to more outpatient lower cost settings of care. When the pandemic hit in 2020, almost overnight, telehealth went from “what’s telehealth?” Telehealth is here to stay. And it’s a good investment.

Physicians 52

Physicians Healthcare Healthcare Patients 52

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). 2020) Gender differences in personal and organizational mechanisms to address burnout among family physicians.

Physicians 52

Physicians Electronics Medical Medicine 52

PM360

SEPTEMBER 7, 2023

In 2020, 41.8 The impact on caregiver health goes far beyond the physical, as the mental demands of caregiving often result in poor self-care, increased depression, psychological distress, and strained relationships, all of which can lead to caregiver burnout. adult population.

Healthcare 52

Healthcare Healthcare Education Patients 52

pharmaphorum

JULY 4, 2022

Holger Storf heads the Data Integration Centre (DIC) at the University Hospital Frankfurt and leads the Medical Informatics Group (MIG) since November 2015. Joanne is known for building innovation, driving personalised medicine and leading through fast paced, complex changing ecosystems and integrations. About the panel.

Medical 102

Medical Networking Healthcare Healthcare 102

pharmaphorum

SEPTEMBER 15, 2022

Our health systems have historically been designed for men, leading to a persistent gender health gap where women are more likely to receive poorer medical advice and diagnosis. Forbes reported that only 3% of total HealthTech funding went to FemTech startups in 2020. Providing health information.

Consulting 93

Consulting Education Training Government 93

Medgadget

DECEMBER 1, 2022

The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty. Medgadget last spoke with Bigfoot Biomedical CMO Red Maxwell in March 2020.

Management 99

Management Patients Doctors Healthcare 99

PharmaKinnex

AUGUST 23, 2022

The pharmaceutical industry of 2022 is very different from the space that we all knew in 2012, 2016, or even 2020. PharmaKinnex knows that identifying, qualifying, and then directing leads toward a successful sale is extremely difficult in today’s environment. The Traditional Pharma Model Isn’t Working – It’s Time to Evolve!

Pharma 52

Pharma Sales Sales Strategy Marketing 52

Pharma Marketing Network

AUGUST 26, 2020

Leading Teams in the “New Normal” Environment. Leading and motivating teams in this reactionary and unprecedented virtual environment is challenging. Doctor visit dynamics are also changing as virtual calls replace in-office activities. Identifying opportunities to leverage digital technology for field promotion.

Training 98

Training Key account management Pharmaceutical Sales 98

Pharma Marketing Network

DECEMBER 17, 2021

In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. 2020/21 already saw great savings in less T&E budgets for their robust salesforces, but CFOs, driven by wall street expectations, will continue to want to find “savings” in the salesforce, so expect continued cuts in large pharma salesforces.

Pharma 105

Pharma Marketing Engineering Digital Media 105

Pharmaceutical Technology

APRIL 13, 2023

Metabolic disorders have remained the leading therapy area for DCT adoption for over five years, mainly due to the use of wearables, such as glucometers, and other smart devices. The therapy area with the fourth highest percentage of digital trials is infectious diseases. Political aspects may also influence DCTs in the coming year.

Food and Drug Administration 52

Food and Drug Administration Electronics Healthcare Healthcare 52

PM360

JUNE 29, 2022

In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD. This effort includes the acquisition of telehealth provider MeMD and partnerships with Doctor On Demand and telehealth app Ro. The companies that can gain trust and deliver value have a chance to lead the pack.

Retail 97

Retail Healthcare Healthcare Marketing 97

Clarivate

APRIL 18, 2024

In 2023, Humana’s care delivery component CenterWell launched a senior-centered “ Primary Care Anywhere ” program for in-home primary care in Georgia and Louisiana (where Humana leads the MA sectors) and increased senior membership in value-based home care models nationwide to more than 840,000. health care system in history“. .;

Retail 52

Retail Healthcare Healthcare Physicians 52

PM360

MAY 25, 2023

And Mental Health America (MHA) found that between 2019 and 2020, 54.7% That’s a benefit of having recent data that can be provided as talking points for doctors and their patients rather than information from a clinical trial that’s over a decade old. Furthermore, Trilliant Health found that behavioral health volumes reached 18.1%

Side effects 95

Side effects Medical Patients Networking 95

Healthcare Success

JULY 11, 2022

The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. With predictive metrics, you can identify which actions will most likely lead to a purchase or conversion.

Healthcare 95

Healthcare Healthcare Patients Marketing 95