World of DTC Marketing

JULY 6, 2022

Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion. These were doctors whose only goal was to make money. Once again money rules.

Pharma 238

Pharma Distribution Prescription Doctors 238

World of DTC Marketing

AUGUST 14, 2022

According to Healthcare Transformers, “ use of telehealth climbed more than 154% in late March 2020, compared with the year before, and a 2020 survey found 76% of patients would be interested in using it. TermLife 2 go surveyed 500 people to find out if they’ve ever lied to their doctors, and 23% said they have.

Doctors 154

Doctors Physicians Healthcare Healthcare 154

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.

Doctors 309

Doctors Physicians Pharma Patients 309

World of DTC Marketing

FEBRUARY 8, 2022

According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. In October 2020, hackers who had breached Vastaamo, a famous Finnish startup, began blackmailing its users. But are they safe and effective? And then there are the pesky privacy issues.

Marketing 241

Marketing Doctors Medical Patients 241

World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. By the look of 2020’s results, he’s on the right track—and his compensation shows it. For writing that 2020 success story, CEO Albert Bourla, Ph.D.,

Pharma 186

Pharma Competition Prescription Doctors 186

World of DTC Marketing

NOVEMBER 1, 2021

SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% While 75% agreed that being informed about pharma treatment options could save lives, more than 30% said they didn’t know enough information before they talked to their doctors. to reach $9.53

Doctors 227

Doctors Pharma Retail Electronics 227

World of DTC Marketing

DECEMBER 23, 2020

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. The old belief is that patients who are interested in new treatments ask their doctor about them.

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. from 2020 to 2027. The hype around telehealth has followed a projected pattern.

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. I’m not so sure. EHR’s have been a failure. Besides, the user experience of EHR’s is horrible, with many people only logging on when necessary. Money is also pouring in.

Medicine 201

Medicine Doctors Medical Media 201

PM360

AUGUST 9, 2022

By 2020, that percentage plummeted to just 8%. A recent WriteMD analysis found that of all the doctors who prescribe a given brand-name drug, approximately 20% of them write 80% of the prescriptions. The 80/20 ratio varies by drug and the data sample of the top eight deciles ranges from 15-35% of prescribing doctors.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Of course, they should, but in the end, it’s going to come down to trust in their doctor and the FDA. of approvals), cancer (35.6%), and other rare diseases (24.7%). Since then, accelerated Approval has shifted focus to oncology drugs.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

APRIL 7, 2021

million compensation package in 2020, a slight increase from his $19.6 Pfizer CEO Bourla’s Pay Climbed 17% to $21 Million in 2020 and Gilead Sciences CEO Daniel O’Day earned a $19 million take home. Patients are becoming healthcare consumers, but their doctor is still the gatekeeper of health recommendations.

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

MARCH 6, 2022

Global consumers will spend $49 billion by 2020 on digital health solutions. Pharma has a unique opportunity to link digital health to their products to test them and prove to doctors that they provide better patient outcomes. Maybe, however, they should check with patients first.

Patients 244

Patients Doctors Leads FDA 244

World of DTC Marketing

DECEMBER 22, 2020

In 2020, there should be over 592 million daily app downloads, and a survey by Gallup revealed that nearly half (45%) of Americans have at least tried digital health products such as fitness trackers or mobile health apps.Indeed, 1 in 5 (20%) have tried or are using both fitness trackers and apps. Blood sugar or diabetes tools.

Pharma 230

Pharma Doctors Patients Management 230

Medical Device Success

OCTOBER 18, 2020

Then in early 2020 Covid spread across the world. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross. Then in early 2020 Covid spread across the world. For the Riester team, due to the nature of its product line, Covid became an opportunity.

Leads 100

Leads Doctors Competition Medical 100

World of DTC Marketing

JUNE 6, 2021

Meanwhile, a 2020 study found Medicaid beneficiaries were 27% more likely to have obesity than those who had commercial insurance. . My guess is Norvo will heavily discount the product via coupons or cards, but ultimately patients working with their doctor will determine if it’s successful.

Side effects 318

Side effects Insurance Medical Patients 318

PM360

JULY 26, 2023

KS&R surveyed retail pharmacists and technicians in May 2020, and the results showed they were optimistic, receiving accolades from customers who voiced appreciation to pharmacy staff. Staffing shortages are adding to the already large workload and putting the squeeze on resources.

Retail 98

Retail Healthcare Healthcare Consulting 98

Medical Device Success

NOVEMBER 8, 2020

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. The equivalent of your first paid month will be contributed to Direct Relief, Doctors without Borders or the American Red Cross.

Media 100

Media Leads Sales Doctors 100

Medical Device Success

APRIL 7, 2021

Reading time: 3 – 5 minutes Covid may have caused some sleepless nights for Arnoud in 2020. We also talk about what it is like to manage a small emerging growth technology company that is helping doctors help people see better. Covid may have caused some sleepless nights for Arnoud in 2020. Great news! Great news!

Management 100

Management Medical Doctors Training 100

PM360

SEPTEMBER 8, 2023

from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. “’Life or death’: Experiences of insulin insecurity among adults with type 1 diabetes in the United States,” SSM Population Health , June 27, 2020.

Doctors 72

Doctors Prescription Specialization Medical 72

World of DTC Marketing

MARCH 2, 2022

medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame. As part of the report, Doximity, the leading digital platform for U.S. This self-serving report is flawed.

Physicians 154

Physicians Doctors Patients Training 154

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

JULY 6, 2022

West Virginia is at the top of the table amongst all 50 states for opioid-related deaths per 100,000 population, according to 2020 data from the Centers for Disease Control and Prevention (CDC), and also places highly on opioid prescribing rates. SCOTUS verdict protects prescribing doctors.

Doctors 57

Doctors Prescription Manufacturing Marketing 57

World of DTC Marketing

JUNE 22, 2022

The new initiative, Care Studio, aims at doctors rather than patients. bil­lion in 2020 if it had pur­chased 77 of 89 drugs from Cuban’s firm. Google is also giving health records another whirl. Google’s earlier efforts in this area were derailed partly by hospitals’ sluggishness in digitizing their patient records.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 14, 2021

Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9 th Annual Ad Outlook report. A great example is a recent online detail I helped implement.

Marketing 180

Marketing Pharma Sales Management 180

World of DTC Marketing

MARCH 27, 2022

million in 2020). Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign. Mental illnesses are common in the United States. Nearly one in five U.S. adults live with a mental illness (52.9 Suicidal ideation continues to increase among adults in the U.S.

Healthcare 259

Healthcare Healthcare Insurance Ethics 259

Referral MD

JULY 19, 2022

Statistics from 2020 show that 62.6 Choosing the plan is one thing, finding doctors to approve the amount you need is another. Most doctors across the country accept this , so it shouldn’t be difficult to find a provider. Finding a good doctor to administer general medical services isn’t enough. Image Source: Pexels.

Doctors 52

Doctors Medicine Healthcare Healthcare 52

Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

Patients 52

Patients Medical Consulting Doctors 52

PM360

APRIL 22, 2024

They usually focus on physical characteristics that can help doctors identify these patients. But it’s important to recognize the emotional impact of receiving a serious, life- changing diagnosis from a doctor 3 and design our tools to help HCPs share information in the simplest, most insightful and caring ways. 2020:40:1-9.

Patients 52

Patients Education Healthcare Healthcare 52

Every Ancillary

DECEMBER 12, 2020

Many industries have undergone a rapid revolution during 2020, especially healthcare. Success in medical sales comes down to connecting a doctor’s pain points to the value of your product or service. What their pain points may have been at the beginning of 2020 are most certainly going to be different in 2021. 9 – Find a Mentor.

Medical sales 52

Medical sales Sales Medical Doctors 52

PM360

MARCH 22, 2024

An analysis of cervical cancer screening rates per 1,000 members between January 2020 and June 2022 shows that the number of women getting screenings has declined each year. Nearly 14,000 new cases of invasive cervical cancer are diagnosed each year, and more than 4,300 women die annually as a result of this cancer.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

Clarivate

DECEMBER 16, 2021

One of the most-cited researchers in her field in 2020-2021, Alex has more than 10 references on risk factors, research on treatments and more on various cancers, diabetes and other diseases and conditions. Before I joined Clarivate in 2020, I was a post-doctoral researcher at Brown University focusing on skin cancer research.

Specialization 98

Specialization Doctors Medicine 98

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 ” American Medical Association, 2020. ” Kantar Media, 2020. billion in the US alone. Sources: 1. “Pharmaceutical Advertising: A Guide for Healthcare Professionals.” ” U.S.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

PM360

JULY 26, 2022

A 2020 survey from the Center from American Progress found that 15% of LGBTQ+ patients, including 28% of transgender patients, said they had postponed or avoided medical care because of discrimination, and 16% of respondents reported postponing or avoiding preventive screenings for the same reason.

Patients 97

Patients Pharma Physicians Education 97

PM360

OCTOBER 24, 2022

In December 2020, a startup out of southern California, Urovant Sciences, Inc., The treatment gap is evident: of those 30 million Americans with OAB, only 16 million have seen a doctor about the condition and only three million people are on treatment at any given time.

Side effects 40

Side effects Doctors FDA Patients 40