World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Digital healthcare will increase, but the idea that it could increase so quickly is myopic. The result of all this is that digital health is blazing trails, many of which will lead to a dead end.

Medicine 201

Medicine Doctors Medical Media 201

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. The development and subsequent launch of Google Analytics 4 (GA4) in October 2020 was spurred by a 2018 ruling of Europe’s General Data Protection Regulation (GDPR) , the strictest data privacy and security law in the world. How to Get Started Dos and Don’ts.

Healthcare 94

Healthcare Healthcare Patients Marketing 94

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs.

Pharma 186

Pharma Competition Prescription Doctors 186

World of DTC Marketing

MARCH 2, 2022

As part of the report, Doximity, the leading digital platform for U.S. medical professionals, analyzed the adoption of telemedicine across its physician user base from January 2020 through June 2021 and conducted a study of patients’ experiences with telemedicine during the same time frame.

Physicians 154

Physicians Doctors Patients Training 154

PM360

MARCH 22, 2024

and is one of the leading causes of kidney failure. An analysis of cervical cancer screening rates per 1,000 members between January 2020 and June 2022 shows that the number of women getting screenings has declined each year. National Healthcare Benchmark Database.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 91

Medicine Healthcare Healthcare Pharma 91

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Referral MD

JULY 10, 2023

Healthcare is a shining example of creative development in the quickly evolving world of digital technology. These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

PM360

SEPTEMBER 8, 2023

GoodRx is a leading resource for people with diabetes to find prescription savings and information, having helped almost 2.5 from 2020 to 2023. The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And nearly 1.35

Doctors 72

Doctors Prescription Specialization Medical 72

Clarify Health

MARCH 20, 2023

Healthcare price transparency has gained significant attention in recent years, with the Centers for Medicare and Medicaid Services (CMS) issuing regulations requiring hospitals to publicly post their standard charges for services. According to several studies and industry experts, the answer is yes.

Medical 52

Medical Prescription Leads Patients 52

Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. However, if you’re crossing an ocean, the slightest miscalculation could lead you astray, steering you toward an entirely different continent.

Marketing 107

Marketing Competition Patients Healthcare 107

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Yet, telehealth use skyrocketed because of the COVID-19 pandemic.

Healthcare 52

Healthcare Healthcare Safety Patients 52

Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

Healthcare 52

Healthcare Healthcare Food and Drug Administration Ethics 52

Healthcare Success

MAY 19, 2022

At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . According to Avalere Health , nearly three in four doctors work for a hospital, health system, or corporate entity today. of doctors ages 40-54 and just 30% of physicians under the age of 40.

Marketing 52

Marketing Physicians Doctors Competition 52

PM360

SEPTEMBER 7, 2023

This health crisis thrust me squarely into the middle of one of the fastest-growing healthcare stakeholder groups—non-paid family caregivers. As communicators, we dig deep to uncover people’s challenges and hopes as they travel along complex healthcare journeys so we can help our clients show up for them in meaningful ways.

Healthcare 52

Healthcare Healthcare Education Patients 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 101

Healthcare Healthcare Marketing Physicians 101

pharmaphorum

DECEMBER 1, 2022

According to the FDA’s 2020 Drug Trials Snapshot Report , only 8% of clinical trial participants are Black or African American, as compared to nearly 14% of the US population. Cloud platforms can open two-way communication channels for patients, doctors, and trial administrators to talk and share data, essentially in real-time.

Patients 104

Patients Transportation Retail Recruitment 104

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. So, what does this look like in action for service line leaders?

Patients 52

Patients Recruitment Competition Physicians 52

Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. between 2017 and 2021, peaking at 453 deals in 2020, according to GlobalData figures.

Government 52

Government Healthcare Healthcare Medicine 52

pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable.

Medical 100

Medical Networking Healthcare Healthcare 100

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Healthcare Healthcare 98

Clarify Health

JUNE 9, 2023

Intermountain Healthcare and SCL Health merged into a 33-hospital system. Reasons for Hospital Diversification The reason for this diversification makes sense when you consider healthcare’s dynamic environment. When the pandemic hit in 2020, almost overnight, telehealth went from “what’s telehealth?” And there were more.

Physicians 52

Physicians Healthcare Healthcare Patients 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. So, what does this look like in action for service line leaders?

Patients 40

Patients Recruitment Competition Physicians 40

Rep-Lite

OCTOBER 26, 2023

It offers an array of opportunities in various healthcare settings. They seek fresh challenges that stimulate their intellectual curiosity and provide a new perspective on the healthcare industry. However, in 2020, 62% of nurses report feeling burned out. Learn More About How You Can Get A New Start With Rep-Lite!

Education 52

Education Healthcare Healthcare Recruitment 52

pharmaphorum

SEPTEMBER 15, 2022

The potential for technology to transform the way we deliver healthcare is nothing new. Our health systems have historically been designed for men, leading to a persistent gender health gap where women are more likely to receive poorer medical advice and diagnosis. I cannot stress enough the importance of these conversations.

Consulting 89

Consulting Education Training Government 89

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? In December 2020, RB launched the Cough, Cold, and Flu Navigator with WebMD.

Retail 97

Retail Healthcare Healthcare Marketing 97

pharmaphorum

SEPTEMBER 28, 2022

. “What we’re really trying to do is drive discoveries that can lead to more tailored prevention, diagnosis, and treatment for all individuals. This dual approach will lead to better medical research that will benefit all populations.” In March 2020, when the pandemic hit, we had to pause in-person recruitment.

Medicine 83

Medicine Food and Drug Administration Medical FDA 83

Medgadget

DECEMBER 1, 2022

The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty. Medgadget last spoke with Bigfoot Biomedical CMO Red Maxwell in March 2020. Medgadget: How are such patients underserved compared with those with type 1 diabetes?

Management 99

Management Patients Doctors Healthcare 99

Pharma Marketing Network

AUGUST 26, 2020

But three key factors that will drive future success include: Understanding the logistical challenges to healthcare promotion during the pandemic. Leading Teams in the “New Normal” Environment. Leading and motivating teams in this reactionary and unprecedented virtual environment is challenging.

Training 98

Training Key account management Pharmaceutical Sales 98

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). There is a shift coming to healthcare in the United States. She acts like she doesn’t even care anymore”.

Physicians 52

Physicians Electronics Medical Medicine 52

PM360

SEPTEMBER 15, 2022

But battling information asymmetry is one of the best ways to address the ongoing inequities in our healthcare system. But to shift the industry’s approach to healthcare, all stakeholders must move the efforts, attention, and education necessary to find a common ground and ensure that the patients’ interests are always driving development.

Patients 98

Patients Healthcare Healthcare Marketing 98

Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors.

Food and Drug Administration 52

Food and Drug Administration Electronics Healthcare Healthcare 52

Pharma Marketing Network

DECEMBER 17, 2021

In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. Pharma, with its rapid vaccine innovations and shift to a more service-minded customer support organization has also made tremendous strides in it’s public reputation among both healthcare professionals and consumers. In this article, R.J.

Pharma 105

Pharma Marketing Engineering Digital Media 105

Salesforce

MARCH 2, 2022

A few years ago, when I was working as a new physician in the San Francisco Bay Area, I joined a Meetup group focused on design and tech in the healthcare space. The group included representatives from all kinds of startups and healthcare entities with big, paradigm-shifting ideas. But healthcare is not flashy work.

Government 98

Government Healthcare Healthcare Doctors 98

pharmaphorum

JUNE 29, 2022

However, this picture of recovery hides a less positive trend – non-COVID innovative launches from 2020 onwards, have, with certain exceptions, under-performed pre-pandemic benchmarks of launch sales performance in the major countries in the market – that is, the US, EU4+UK, China and Japan. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

Medicine 86

Medicine Healthcare Healthcare Pharma 86