World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. Between 2007 and 2014, prices for inpatient and outpatient hospital care rose much faster than physician prices, according to a 2019 study in Health Affairs. This is unsustainable.

Healthcare 181

Healthcare Healthcare Government Physicians 181

World of DTC Marketing

DECEMBER 9, 2021

in 2019 but what they’re not saying is that more than half of that digital spending is lost to fraud. Demand metrics that prove you’re reaching your targeted physicians. Did our Medscape strategy succeed in reaching the high prescribing physicians, and what does that mean? Digital advertising will account for 64.4%

Media 204

Media Physicians Marketing Pharma 204

InCrowd

NOVEMBER 1, 2023

Prescriber Perceptions around CRISPR in 2023 Four years ago, InCrowd assessed the awareness among physicians of nucleic acid-based therapies, their mechanisms of action, and their current and future promise.

Physicians 40

Physicians Healthcare Healthcare Patients 40

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” Can pharma leverage influencer marketing? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. A KFF survey from March 2019 found that about one-fourth of U.S. Americans aren’t using more health care than people in other nations that spend less. residents pay more for each interaction.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

SEPTEMBER 6, 2021

Good-looking pharma sales people get appointments with physicians was the belief when they were hired, and the practice is still pretty much in place today. As of February 2019, over 20% of Americans aged 65 or older are working or looking for work , double the 10% in the labor force in 1985. How Often Does Age Discrimination Happen?

Pharma 219

Pharma Sales Physicians Education 219

World of DTC Marketing

JULY 21, 2022

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

Prescription 266

Prescription Side effects Marketing Pharma 266

PM360

NOVEMBER 2, 2023

Nuvera Life Science Consulting is pleased to announce its third annual awards for the pharmaceutical companies designated as “best-in-class” in patient support and access by physicians and support staff surveyed for the company’s 2023 PURE Reports : Bristol Myers Squibb in oncology and Genentech in neurology.

Pharmaceutical 52

Pharmaceutical Patients Physicians Consulting 52

World of DTC Marketing

DECEMBER 23, 2020

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019.

Prescription 249

Prescription Doctors Side effects Marketing 249

Clarify Health

DECEMBER 5, 2022

In 2019, they planned to launch a centralized referral service as part of their broader network management strategy. “Getting referral analytics in the hands of our operations team and our physicians during the pilot was critical to effectively establish the centralized service coordination.

Doctors 52

Doctors Physicians Networking Management 52

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. Lamanna anticipates it could take two to three years to change the minds of primary care physicians. Worldwide obesity rates have tripled since 1975, with 650 million adults obese in 2016, according to the World Health Organization.

Side effects 209

Side effects Insurance Doctors Prescription 209

World of DTC Marketing

JANUARY 25, 2022

Telehealth offers benefits for skipping routine visits, but physicians need to buy in that it won’t compromise outcomes. Consumers using virtual visits rose from 15% to 19% from 2019 to early 2020; this jumped to 28% in April 2020. Some see an environment where everyone is either emailing or talking online with their HCP.

Healthcare 207

Healthcare Healthcare Prescription Medical 207

Pharmaceutical Technology

DECEMBER 5, 2022

However, the lack of in-person administration by physicians will likely also impact patient compliance. Adoption of Lupkynis in the European market will depend largely on pricing as well as reception by physicians.

Food and Drug Administration 59

Food and Drug Administration Physicians Competition FDA 59

InCrowd

OCTOBER 25, 2022

In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. Amazon Care was first launched in 2019 with the hopes of providing 24/7 telehealth services and in-person care to customers in the US.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

OCTOBER 6, 2020

A review of the billing records of 320 million patients released by Komodo Health found that the total number of colonoscopies and biopsies performed dropped nearly 90% by mid-April compared with the same period in 2019. The drug industry and physicians can’t afford to be silent about screenings and trials.

Patients 180

Patients Physicians Networking Pharmaceutical 180

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. Some may see this as a good sign but we need to proceed with caution.

Insurance 139

Insurance Doctors Healthcare Healthcare 139

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. In 2019, 44.9% of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3%

Physicians 52

Physicians Electronics Medical Medicine 52

World of DTC Marketing

JANUARY 19, 2021

Could physicians be recruited to talk to patients about new advances in cancer treatments and why screening is important if the session was sponsored any a pharma company? There is no doubt that telehealth will sustain certain levels of use after the pandemic, and it could be a valuable channel to reach patients.

Marketing 180

Marketing Pharma Recruitment Physicians 180

Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

Clarivate

APRIL 24, 2023

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Pharmaceutical Technology

JANUARY 10, 2023

The erosion of Januvia is due to patent expiry in that had been expected in 2022 and physicians’ preference for sodium-glucose linked transporter-2 inhibitor (SGLT-2I) therapies such as Farxiga (dapagliflozin) and Jardiance (empagliflozin) due to their ability to improve glycemic control and address cardiorenal comorbidities.

Marketing 52

Marketing Physicians Leads Competition 52

Pharma Marketing Network

MARCH 25, 2022

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. 2 In 2019, there were 7 potential family caregivers per older adult. February 2019. But one key member is often omitted: the patient’s caregiver. Centers for Disease Control and Prevention.

Pharma 98

Pharma Education Transportation Training 98

World of DTC Marketing

DECEMBER 22, 2020

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. Physicians are incorporating digital therapies into their patient encounters in increasing numbers. Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Medication management.

Pharma 230

Pharma Doctors Patients Management 230

Scott’s Directories

OCTOBER 19, 2022

government reveal that in 2019, spending on healthcare increased to about $3.8 Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. One of the most competitive industries in the United States is healthcare.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

pharmaphorum

JUNE 23, 2022

Those who have undergone the assessment can receive medical advice directly from a physician based on the results at site, said Eisai. NouKNOW will be incorporated into the ward’s dementia examination project for fiscal 2022, with the aim of encouraging around 12,500 people aged 55 to 75 to have a brain health check using the app.

Government 121

Government Physicians Patients Management 121

Pharma Marketing Network

MAY 12, 2021

Billion in 2019 and Expected to Reach USD 171.81 Physicians and patients raise legitimate questions and concerns about the safety, effectiveness, and accessibility of telehealth. Wearable technology allows physicians to check in on the health of their patients in between physical office visits. Billion by 2026 with a CAGR of 37.2%

Physicians 59

Physicians Safety Patients Marketing 59

World of DTC Marketing

JUNE 15, 2021

Billion in 2019 and is projected to reach USD 71.44 Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. Billion by 2027, growing at a CAGR of 16.4% from 2020 to 2027.

Side effects 193

Side effects Insurance Doctors Pharma 193

pharmaphorum

DECEMBER 4, 2022

Neuralink has been promising that the technology will be ready for clinical trials soon for some time – first saying they were around the corner back in 2019 – so the latest announcement by Musk at an update last week may be met with some scepticism. — Physicians Committee (@PCRM) November 30, 2022. Take action! link] (12/12).

Side effects 95

Side effects Recruitment Physicians Food 95

European Pharmaceutical Review

AUGUST 14, 2023

“As a physician, identifying patients with a worse prognosis is a priority, especially those whose cancers have a BRCA mutation,” said Kim Chi, Medical Oncologist at BC Cancer – Vancouver and principal investigator of the MAGNITUDE study. ” In April 2016, Janssen Biotech, Inc. ” In April 2016, Janssen Biotech, Inc.

FDA 52

FDA Food and Drug Administration Medicine Prospecting 52

Pharma Marketing Network

MARCH 3, 2021

Although the number of in-person patients visits increased across all specialties post-lockdown, in May 2020, they were still down by 20% compared with pre-COVID-19 times, and 46% of physicians believed at the time that remote visits would continue in the long term. This likely is still the case as we move into 2021.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

MAY 11, 2021

Beyond out-of-pocket spending, millennials with a chronic health condition also could see their annual income reduced by as much as $4,500 per person due to medical expenses and even reduced work hours or job loss because of poor health, according to a 2019 report from Moody’s Analytics that analyzed data from Blue Cross Blue Shield Health.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). cited 23Apr]. Available from: [link].

Pharma 83

Pharma Food and Drug Administration Medicine Pharmaceutical 83

pharmaphorum

AUGUST 25, 2022

A 2019 study has estimated that India’s death rate from COPD was 98 per 100,000 population, three times the American rate of 33 and the UK rate of 31. Other groups working on vocal biomarkers for health applications include Cambridge University, Carnegie Mellon University, US company Hyfe and UK start-up Novoic.

Pharma 83

Pharma Prospecting Physicians Patients 83

Clarivate

APRIL 18, 2024

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

Retail 52

Retail Healthcare Healthcare Physicians 52

Pharmaceutical Technology

SEPTEMBER 23, 2022

Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019. NOV-03 is also likely to be well-received by physicians and patients due to its favorable clinical and tolerability profile.

Prescription 59

Prescription Physicians FDA Marketing 59