pharmaphorum

JANUARY 27, 2023

Having previously spoken with Dr Mullen three years ago when she was country medical director for the UK & Ireland at GSK – on the topic of patient centricity and embedding that focus within the core of a pharmaceutical company – our recent interview provided some interesting insights into the changing landscape of the industry.

Patients 90

Patients Pharmaceutical Medical Physicians 90

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

PM360

JUNE 11, 2022

What is the value of a patient-centric approach if that approach doesn’t include the patients themselves? They want a patient inclusive approach. More specifically, what role is Medical Affairs playing in working with patients to create educational materials that would make sense to fellow patients?

Patients 98

Patients Medical Education Government 98

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

JULY 21, 2022

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. The MS market is a great example. DTC managers are often surprised by the results.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

Prescription 249

Prescription Doctors Side effects Marketing 249

Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value. Effectively Recruiting and Retaining Physicians: A Strategic Approach for 2020: [link]. are 28% less likely to switch providers.

Patients 52

Patients Recruitment Competition Physicians 52

World of DTC Marketing

DECEMBER 17, 2020

In Gallup’s 2019 survey of potentially worrisome issues among Americans, healthcare topped the list for the fifth straight year. A study , published in The American Journal of Medicine , discovered that 42 percent of cancer patients deplete their life savings during the first two years of treatment. This is unsustainable.

Healthcare 181

Healthcare Healthcare Government Physicians 181

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.” Can pharma leverage influencer marketing? bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

InCrowd

NOVEMBER 1, 2023

Prescriber Perceptions around CRISPR in 2023 Four years ago, InCrowd assessed the awareness among physicians of nucleic acid-based therapies, their mechanisms of action, and their current and future promise. Download the report today. The post Instant Insights – CRISPR appeared first on InCrowd.

Physicians 40

Physicians Healthcare Healthcare Patients 40

World of DTC Marketing

DECEMBER 9, 2021

Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. in 2019 but what they’re not saying is that more than half of that digital spending is lost to fraud. Digital advertising will account for 64.4%

Media 204

Media Physicians Marketing Pharma 204

Impetus Digital

SEPTEMBER 22, 2022

In the latest episode of Impetus Digital ‘s Fireside Chat, I sat down with Robert Kaul , Founder, CEO & President of Cloud DX , and explored connected health, remote patient monitoring, telemedicine, and more. Patients like it. That’s still two orders of magnitude more than it was in 2019, because it works.

Patients 52

Patients Medical Consulting Doctors 52

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 72

Patients Pharma Consulting Transportation 72

World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. ” But there are two potential problems.

Side effects 209

Side effects Insurance Doctors Prescription 209

Healthcare Success

JANUARY 25, 2023

And you don’t have to search long to find stories like this: A hospital in Missouri gave their staff panic buttons after hospital staff assaults rose from 40 in 2019 to 123 in 2020—more than a 200% increase. However, if you prioritize the health and well-being of your staff and the patients they treat—accolades are likely to follow.

Patients 105

Patients Healthcare Healthcare Management 105

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 52

Patients Physicians Insurance Pharma 52

World of DTC Marketing

MARCH 1, 2022

Hospitals, physicians, and clinical care made up more than half of the total healthcare spending in 2019. According to federal data, annual per-person spending growth for workplace health insurance has exceeded the spending growth among Medicare and Medicaid patients in nine of the past 13 years.

Insurance 154

Insurance Prescription Healthcare Healthcare 154

World of DTC Marketing

OCTOBER 6, 2020

But as hospitals brace for an onslaught of critically ill patients and laboratories worldwide are disrupted, researchers have had to shelve clinical trials of therapies for other illnesses. In addition, some cancer researchers found the number of patients enrolling in new clinical trials dropped by more than half during the pandemic peak.

Patients 180

Patients Physicians Networking Pharmaceutical 180

Clarify Health

SEPTEMBER 23, 2022

While these session topics may seem siloed at first glance, the uniting principle we found was a focus on developing highly effective, patient-centric strategies that optimize both volume and value.

Patients 40

Patients Recruitment Competition Physicians 40

Referral MD

MARCH 28, 2022

One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. Like the EHR, patient portals have been mandated by federal regulatory guidelines. What Are the Benefits of Patient Portals? Why are patient portals beneficial?

Patients 59

Patients Doctors Healthcare Healthcare 59

World of DTC Marketing

DECEMBER 22, 2020

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. ” An app can help patients manage their chronic conditions but there are a lot of variables. For example, an app to help patients track MS symptoms may help patients but will it increase compliance?

Pharma 230

Pharma Doctors Patients Management 230

World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. As one thought leader told me, “I need to see patients in person when they come in for a specific problem.” Billion in 2019 and is projected to reach USD 71.44 ” There is a lot at stake here.

Side effects 193

Side effects Insurance Doctors Pharma 193

Clarivate

DECEMBER 14, 2021

As the COVID-19 pandemic continues to evolve, we are seeing substantial shifts in the way patients access healthcare and how providers deliver care. 2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. hours seeing patients.

Pharma 52

Pharma Healthcare Healthcare Physicians 52

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

Marketing 52

Marketing Patients Education Electronics 52

World of DTC Marketing

JANUARY 19, 2021

There is no doubt that telehealth will sustain certain levels of use after the pandemic, and it could be a valuable channel to reach patients. Could physicians be recruited to talk to patients about new advances in cancer treatments and why screening is important if the session was sponsored any a pharma company?

Marketing 180

Marketing Pharma Recruitment Physicians 180

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. What happens when AI/digital health harms patients? 3hree: Oops !

Insurance 139

Insurance Doctors Healthcare Healthcare 139

Pharmaceutical Technology

DECEMBER 5, 2022

Key opinion leaders (KOLs) interviewed by GlobalData believe this may have significant impact on patients as the less-invasive route of administration will be preferred by many. However, the lack of in-person administration by physicians will likely also impact patient compliance.

Food and Drug Administration 59

Food and Drug Administration Physicians Competition FDA 59

Clarivate

MAY 24, 2022

Recent policy and regulatory moves have begun to sketch out a framework for rare disease drug approvals in the country, but obstacles to approvals and patient access remain. Mainland China has taken significant steps toward improving access to treatment for its estimated 20 million rare disease patients in recent years. [1]

Patients 52

Patients Food and Drug Administration Marketing Pharma 52

Pharma Marketing Network

MARCH 25, 2022

Members of a multidisciplinary care team may include physicians, nurses, pharmacists, radiologists, dieticians…the list goes on. But one key member is often omitted: the patient’s caregiver. 2 In 2019, there were 7 potential family caregivers per older adult. Findings note that caregivers are a vital source of information.

Pharma 98

Pharma Education Transportation Training 98

InCrowd

JULY 14, 2022

1 At times, this balance can be isolating as you feel as if you are not only faced with more challenges than older, male colleagues but that these challenges do not even register to your fellow providers or patients. She acts like she doesn’t even care anymore”.

Physicians 52

Physicians Electronics Medical Medicine 52

InCrowd

OCTOBER 25, 2022

In September InCrowd surveyed attending physicians, nurses, medical residents and fellows on their thoughts about Amazon Care. Amazon Care was first launched in 2019 with the hopes of providing 24/7 telehealth services and in-person care to customers in the US. What are your thoughts on retail-healthcare options?

Retail 52

Retail Healthcare Healthcare Physicians 52

European Pharmaceutical Review

AUGUST 14, 2023

The US Food and Drug Administration (FDA) has approved Janssen’s Akeega (niraparib and abiraterone acetate), for the treatment of adult patients BRCA-positive metastatic castration-resistant prostate cancer (mCRPC). acquired by GlaxoSmithKline in 2019) for exclusive rights to niraparib in prostate cancer treatment.

FDA 52

FDA Food and Drug Administration Medicine Prospecting 52

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

Retail 52

Retail Healthcare Healthcare Physicians 52

World of DTC Marketing

JANUARY 25, 2022

Clunky, costly, highly regulated health systems, often dominated by rent-seeking middlemen, are being shaken up by firms that target patients directly, meet them where they are—which is increasingly online—and give them more control over how to access care. Here is a summary of the article from The Economist. That’s not going to happen.

Healthcare 207

Healthcare Healthcare Prescription Medical 207

Clarivate

APRIL 24, 2023

Health systems will buy or establish an insurance plan to serve as an extension of their continuum of care, a means of directing referral streams to increase revenue and securing control over clinical and formulary decisions for patients.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Pharma Marketing Network

MAY 12, 2021

Billion in 2019 and Expected to Reach USD 171.81 The COVID-19 pandemic seriously accelerated the adoption and implementation of telehealth services, like remote patient monitoring and out-of-office “visits” – a trend that was already on the incline. And what are the implications to patients and providers?

Physicians 59

Physicians Safety Patients Marketing 59

Pharmaceutical Technology

JANUARY 10, 2023

The erosion of Januvia is due to patent expiry in that had been expected in 2022 and physicians’ preference for sodium-glucose linked transporter-2 inhibitor (SGLT-2I) therapies such as Farxiga (dapagliflozin) and Jardiance (empagliflozin) due to their ability to improve glycemic control and address cardiorenal comorbidities.

Marketing 52

Marketing Physicians Leads Sales 52