World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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Marketing Doctors Physicians Prescription 155

World of DTC Marketing

DECEMBER 23, 2020

During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. The old belief is that patients who are interested in new treatments ask their doctor about them.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JULY 21, 2022

According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

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Prescription Side effects Marketing Pharma 266

Clarify Health

DECEMBER 5, 2022

John Muir Health (JMH) is an integrated system of doctors, hospitals, and other services in the San Francisco Bay Area of California. In 2019, they planned to launch a centralized referral service as part of their broader network management strategy.

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Doctors Physicians Networking Management 52

World of DTC Marketing

DECEMBER 22, 2020

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Physicians are incorporating digital therapies into their patient encounters in increasing numbers. Blood sugar or diabetes tools.

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World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. Billion in 2019 and is projected to reach USD 71.44 from 2020 to 2027.

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Side effects Insurance Doctors Pharma 193

World of DTC Marketing

FEBRUARY 2, 2021

Among their findings: Downloads of apps supporting consumers with mental health needs increased by nearly 200% from summer 2019 to summer 2020 Downloads of those supporting consumers with diets and weight loss rose by a massive 1294% from mid-2019 to mid-2020. It is also important to ensure that the doctors oversee diagnosis.

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Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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Pharma Healthcare Healthcare Physicians 52

Impetus Digital

SEPTEMBER 22, 2022

It turned out that one of the very first people who actually used the telephone was a doctor. One of the very first phone calls ever made was a telehealth call, because a mother who also happened to have a telephone called the doctor because she didn’t understand why her baby wouldn’t stop crying.

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Patients Medical Consulting Doctors 52

Referral MD

APRIL 20, 2022

One study looked at the workflows around physician referrals and found: Just over one-third of patients fail to follow up on the referral you provide them, which could indicate they are missing the critical care they need. Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to.

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Management Doctors Physicians Healthcare Provider 59

Scott’s Directories

OCTOBER 19, 2022

government reveal that in 2019, spending on healthcare increased to about $3.8 Thankfully, with modern digital marketing tools like the Ontario physician directory , B2B healthcare marketing is now more profitable and less strenuous than in previous years. One of the most competitive industries in the United States is healthcare.

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World of DTC Marketing

MAY 11, 2021

The COVID pandemic hopefully will be winding down soon and as people are returning to the doctors offices they are being diagnosed with a chronic health conditions, many of which can be prevented. Physicians are too afraid to tell patients that they are headed for health problems, and insurers aren’t proactive enough with customers.

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Insurance Healthcare Healthcare Prescription 185

InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. In 2019, 44.9% of physicians were over the age of 55, an increase from 37.6% During this same time frame, the percentage of practicing female physicians rose from 28.3%

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Physicians Electronics Medical Medicine 52

World of DTC Marketing

MAY 25, 2022

There was nearly a 30 percent increase in homicides between 2019 and 2020, making it the most significant one-year increase in six decades. Gun violence isn’t just a criminal justice issue; it’s a public health issue. It is nothing less than an immediate need. Dr. Rodriguez has been studying gun violence for more than 25 years.

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Doctors Healthcare Healthcare Physicians 46

Referral MD

MARCH 28, 2022

Are there benefits for patients and the doctors that are required to set up these digital tools? The requirement is interpreted to mean that patients should be able to access information online and that doctors and other clinical professionals can communicate with patients securely. Better two-way communication with your doctor.

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Patients Doctors Healthcare Healthcare 59

Clarify Health

SEPTEMBER 23, 2022

Understanding provider dynamics in this setting is critical to developing meaningful, lasting BD & marketing strategies, and yet – according to a 2019 survey from the American Association of Physician Leadership , 20% of doctors plan to make a career change within 12 months and as many as 70% change jobs within their first 2 years.

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Patients Recruitment Competition Physicians 52

Clarivate

APRIL 18, 2024

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

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Retail Healthcare Healthcare Physicians 52

Clarify Health

SEPTEMBER 23, 2022

Understanding provider dynamics in this setting is critical to developing meaningful, lasting BD & marketing strategies, and yet – according to a 2019 survey from the American Association of Physician Leadership , 20% of doctors plan to make a career change within 12 months and as many as 70% change jobs within their first 2 years.

Patients 40

Patients Recruitment Competition Physicians 40

pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

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Food Healthcare Healthcare Electronics 103

Contrarian Sales Techniques

FEBRUARY 25, 2023

The film documents the efforts of activists, doctors, and patients to overcome these barriers and increase access to affordable treatment. The film features interviews with activists, physicians, and other experts who discuss the challenges and injustices that arose from the AIDS epidemic and the global response. billion in 2019.

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PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. I believe this “digital fatigue” will be the biggest trend marketers will be talking about in 2023. Why Digital Fatigue Can Be a Catalyst.

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Marketing Patients Healthcare Healthcare 91

European Pharmaceutical Review

MARCH 11, 2024

About the author Sherene Min, MD, MPH, is Vice President of Global Clinical Development at ViiV Healthcare , a role she assumed in October 2019. Sherene completed her undergraduate work at UNC at Chapel Hill and earned her medical doctorate from the UNC School of Medicine in 1997.

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Medicine Pharmacology Healthcare Healthcare 90

World of DTC Marketing

AUGUST 16, 2022

Annual obesity-related medical care costs in the United States, in 2019 dollars, were estimated to be nearly $173 billion. If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

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Food Retail Healthcare Healthcare 48

pharmaphorum

DECEMBER 11, 2022

The explosion of data and innovation in healthcare has created problems for physicians, who can often have trouble keeping up with the medical literature. Engineers, investors, doctors, researchers, business folks… That’s the ecosystem we need to make it work. Building tools for clinicians.

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Patients Healthcare Healthcare Medical 132

PM360

NOVEMBER 21, 2022

At the beginning of the pandemic, the CDC advocated for telehealth virtual care—and its use exploded with a 154% increase during the last week of March 2020 compared to the same period in 2019. and cater to them with solutions that are proficient and easy to connect, especially when it takes the populace over one hour to get to a doctor.

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Marketing Patients Education Electronics 52

Healthcare Success

AUGUST 8, 2022

Welcome to part three of our “Marketing to Doctors” blog series. This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals).

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Doctors Marketing Education Physicians 52

PM360

AUGUST 29, 2022

Typically, we see Rx brands targeting pharmaceutical sales reps and physicians for the first six months and then shifting to a direct-to-consumer strategy. It makes viewers want to learn more, which is the first step to getting them to talk to their doctor about a prescription. Diabetes Advertising Remains Prevalent.

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Pharma Prescription Marketing Pharmaceutical Sales 98

pharmaphorum

JULY 4, 2022

The major goal is to bring affected persons, relatives of affected persons, and physicians, together with experts for Rare Diseases, healthcare providers, and special patient organisations, which are very important in the context of Rare Diseases,” he explains.

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World of DTC Marketing

OCTOBER 12, 2020

There is going to be more coverage for virtual doctors’ visits in new employee health plans along with expanded mental health benefits and access to on-site health clinics. Some 91% of large employers said they would offer virtual mental health services in 2021, up from 73% in 2019.

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PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. Orchestrated omnichannel engagement has grown into a buzz phrase for commercial teams ever since they started using digital communications channels to engage with doctors.

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Medical science Medical Customer Relationship Management Doctors 95

Pharma Marketing Network

JUNE 10, 2020

And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. I think that 2018, 2019 I will tell you, I think I’m looking at already 12 to 14 billion is my prediction for the end of 2019 would north of probably 1000 deals going through with a couple of exits as well.

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Pharma Marketing Doctors Recruitment 52

Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

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Healthcare Healthcare Safety Patients 52

Clarivate

DECEMBER 7, 2021

For some patients, pandemic-related disruptions have perhaps meant an elective surgery deferred or a follow-up doctor visit done through an app rather than in person. They are also much less likely than white Americans to have access to private health insurance (in 2019, 43.5% of non-Hispanic white Americans 2 ).

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Healthcare Healthcare Transportation Insurance 52

Evolve Your Success

JULY 26, 2022

The implementation phase is in the back half of 2019, and you know what hit in 2020. The real start of it is in 2019. Back when they had computer systems to do a lot of their in-house things in doctor’s offices. I had thought about it in early 2020, and it was at the end of 2019. I started researching in 2018.

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Medical Medical sales Sales Media 52

Pharma Marketing Network

JUNE 10, 2020

And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. I think that 2018, 2019 I will tell you, I think I’m looking at already 12 to 14 billion is my prediction for the end of 2019 would north of probably 1000 deals going through with a couple of exits as well.

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Pharma Marketing Doctors Recruitment 40

Evolve Your Success

FEBRUARY 7, 2023

I was working with the same physicians I used to sell stents to help them raise money and open their outpatient centers. We syndicate, which means we sell shares for physicians to invest. We’re partners with the physicians. The physicians come in, do their case and leave. The physicians like the efficiency.

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Medical Sales Medical sales Doctors 52