World of DTC Marketing

JULY 17, 2022

In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. Payers also face hurdles, so patients must obtain permission before filling a prescription. Lamanna anticipates it could take two to three years to change the minds of primary care physicians.

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Side effects Insurance Doctors Prescription 209

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

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World of DTC Marketing

JANUARY 25, 2022

Truepill, a six-year-old American company valued at $1.6bn, now fulfills 20,000 prescriptions a day and runs last-mile logistics for a range of consumer-facing health brands. Telehealth offers benefits for skipping routine visits, but physicians need to buy in that it won’t compromise outcomes. That’s not going to happen.

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Healthcare Healthcare Prescription Medical 207

Clarify Health

DECEMBER 22, 2020

On December 3, 2020, Clarify Health’s CEO, Jean Drouin, MD , sat down with a panel of senior leaders from Horizon Blue Cross Blue Shield of New Jersey , C olorado Permanente Medical Group, and Mercer to discuss how the most innovative payers, providers, and employers are putting physician performance analytics into practice.

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Clarivate

DECEMBER 14, 2021

2021 surveys of patients and physicians in the United States conducted by Clarivate show that: Much of care delivery has gone virtual. Three in five physicians in the United States (60%) report having conducted virtual consultations, as do 35% of patients. physicians; Source: Clarivate, Taking the Pulse(R) U.S.

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Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

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Patients Physicians Pharma Insurance 88

Pharmaceutical Technology

SEPTEMBER 23, 2022

Current treatment options for DES are dominated by a mix of prescription and over-the-counter (OTC) products. Competing against Restasis are Novartis’ Xiidra (lifitegrast ophthalmic solution 5%), which launched in the US in 2016, and Sun Pharma’s Cequa (cyclosporine ophthalmic solution 0.09%), which launched in the US in 2019.

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Prescription Physicians FDA Marketing 59

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. With 27.5%

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Prescription Physicians Manufacturing Healthcare 52

World of DTC Marketing

MAY 11, 2021

Beyond out-of-pocket spending, millennials with a chronic health condition also could see their annual income reduced by as much as $4,500 per person due to medical expenses and even reduced work hours or job loss because of poor health, according to a 2019 report from Moody’s Analytics that analyzed data from Blue Cross Blue Shield Health.

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Clarivate

APRIL 18, 2024

RxPass offers more than 50 select prescriptions at no additional cost for $5 per month. In classic Amazon style, its pharmacy offers two-day shipping on prescriptions by mail, with same-day delivery available in seven markets, with plans to add a dozen more cities by year end.

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Pharma Marketing Network

MARCH 3, 2021

With the help of good data, social listening and research, we can understand the disrupted path to prescription and, from that, create new patient journeys. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values. Now, we must go deeper. This likely is still the case as we move into 2021.

Patients 52

Patients Physicians Insurance Pharma 52

European Pharmaceutical Review

APRIL 21, 2023

The Stockholm region in Sweden attempted this by developing a “Wise List” of medicines between 2017 and 2021, which enables physicians to select the least environmentally harmful product from those with equivalent efficacy. German College of General Practitioners and Family Physicians (DEGAM). cited 23Apr]. Available from: [link].

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Pharma Food and Drug Administration Medicine Pharmaceutical 81

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. During the launch phase of a new Rx product, building brand awareness is paramount to driving eventual prescription lift. Diabetes Advertising Remains Prevalent.

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Pharma Prescription Marketing Pharmaceutical Sales 98

Clarify Health

JANUARY 19, 2021

For the period of March – May 2020, telehealth commercial claims made up approximately 8% of all commercial claims nationally (non-prescription), which was a marked increase from the 0.02% rate observed for the same period in 2019. In some states, the observed rate went as high as 23%.

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PM360

SEPTEMBER 15, 2022

This included missing scheduled preventive care (58%); not getting treatment for severe mental or physical health issues that emerged after the start of the pandemic (51%); and not picking up a prescription or missing one or more doses of a prescribed medication (15%). 6 Many months later, in January 2021, major U.S. conditions. 20202.1463.

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Patients Pharma Healthcare Healthcare 59

Nixon Gwilt Law

APRIL 28, 2022

If their products require a prescription, they will partner with providers, but they do not hold themselves out as healthcare providers. Pharmacy Services For Platform + Provider companies, prescription fulfillment is becoming a standard part of the model. Some models have no or very little virtual component.

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Marketing Networking Management Physicians 52

PM360

DECEMBER 14, 2022

The impact of nurse practitioners (NPs) and physician associates (PAs) on pharma’s business model is growing due to practice and institution staffing changes that have occurred over the past few years. As an industry, we’ve been slow to embrace prescriptive analytics but we need to change to keep up with our customers. Ken Winell.

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Marketing Patients Healthcare Healthcare 91

Referral MD

MARCH 28, 2022

Prescription renewals linked to a pharmacy of choice. While these portals can be considered a highly engaging and useful tool for patients, a 2019 article by the American Medical Association (AMA) reported, “What portals don’t have is a majority of patients using them.”. Easier prescription refills. New patient registration.

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Patients Doctors Healthcare Healthcare 59

PM360

DECEMBER 14, 2022

From hair loss to allergies and acne, Amazon Clinic allows patients to message clinicians for a diagnosis, treatment, and medication prescription. billion in 2019. Offering a so-called “healthcare store” experience, Amazon Clinic will be accessible by customers in 32 states, 24/7, via Amazon.com or the mobile app.

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PM360

NOVEMBER 21, 2022

At the beginning of the pandemic, the CDC advocated for telehealth virtual care—and its use exploded with a 154% increase during the last week of March 2020 compared to the same period in 2019. As a result, specialized physicians can devote more time to more urgent cases. Am Fam Physician. Is Telehealth a Synonym for RPM?

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Marketing Patients Education Electronics 52

Evolve Your Success

MAY 16, 2023

It’s organizations like Medasic that are a group of physicians and nurses that have their hearts in the right place that are trying to help patients get off of these drugs and have a better life. Years ago, doctors were writing prescriptions and lots of them were helping. It may be you go in and get a 30-day prescription.

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Medical sales Sales Medical Doctors 52

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

Pharma Marketing Network

JUNE 10, 2020

And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. I think that 2018, 2019 I will tell you, I think I’m looking at already 12 to 14 billion is my prediction for the end of 2019 would north of probably 1000 deals going through with a couple of exits as well.

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Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. I think that 2018, 2019 I will tell you, I think I’m looking at already 12 to 14 billion is my prediction for the end of 2019 would north of probably 1000 deals going through with a couple of exits as well.

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World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. Some insurance companies won’t cover some GLP-1 agonists.

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Healthcare Healthcare Insurance Prescription 234

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments. And it’s going to get worse.

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Healthcare Healthcare Insurance Physicians 209