World of DTC Marketing
JANUARY 12, 2022
The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” Can pharma leverage influencer marketing? billion in 2021.
World of DTC Marketing
JULY 17, 2022
In 2019, the OECD declared that developed countries’ plans to tackle the problem largely failed. It has to persuade patients to sign up for some heinous side effects. Lamanna anticipates it could take two to three years to change the minds of primary care physicians. ” But there are two potential problems. .”
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World of DTC Marketing
JULY 21, 2022
According to a 2019 study from Kantar , a whopping 70 percent of consumers say they see the same ads over and over again. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.
World of DTC Marketing
JUNE 15, 2021
Billion in 2019 and is projected to reach USD 71.44 Business Insider, however, identifies a key issue “more than 50% of consumers plan on using telehealth post-pandemic, per Amwell’s 2020 “Physician and Consumer Survey” of 2,000 US adults. ” and “how will I get reimbursed for telehealth use?”
World of DTC Marketing
DECEMBER 23, 2020
During the first quarter of 2020, the number of telehealth visits increased by 50%, compared with the same period in 2019, with a 154% increase in visits noted in surveillance week 13 in 2020, compared with the same period in 2019. What are the side effects? That belief is out the window.
pharmaphorum
DECEMBER 4, 2022
Neuralink has been promising that the technology will be ready for clinical trials soon for some time – first saying they were around the corner back in 2019 – so the latest announcement by Musk at an update last week may be met with some scepticism. — Physicians Committee (@PCRM) November 30, 2022. Take action! link] (12/12).
pharmaphorum
SEPTEMBER 16, 2022
Minor side effects to long-term maintenance balance. Any clinical study seeks to achieve maximum results efficacy with minimal occurrence of side effects. However, side effects do happen. Regarding both common cold and headache, they are as well among the side effects reported for similar drugs.
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