Pharma Marketing Network

JANUARY 12, 2023

FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of the Year, Honorable Mentor, and STAR. The HBA Woman of the Year award honors a female senior executive whose accomplishments have resulted in significant contributions to the healthcare industry. Jag Dosanjh, President, U.S.

Healthcare 52

Healthcare Healthcare Networking Manufacturing 52

Pharmaceutical Technology

JULY 21, 2022

The pharma industry has deeply rooted environmental, social, and governance (ESG) issues that challenge sustainability. Listed below are the key technology trends impacting the ESG performance in the healthcare sector, as identified by GlobalData. Artificial intelligence (AI). 3D printing. Cybersecurity and ESG.

Food and Drug Administration 98

Food and Drug Administration Government Pharma Healthcare 98

Eversana Intouch

OCTOBER 13, 2023

5 If this surprises you, consider: People in rural communities can have reduced access to healthcare services. August 2015. SDOH can drive as much as 80% of health outcomes 3,4 A person’s zip code, not their genetic code, is the stronger predictor of their health! Accessed July 5, 2023. link] Graham G, Ostrowski M, Sabina A.

Pharma 90

Pharma Education Government Pharmaceutical 90

pharmaphorum

NOVEMBER 11, 2022

As part of our Women in Pharma series, where we talk to leading figures in the life sciences, we hear from ?eyda This resulted in a change in career path towards pharma, beginning with a role as a marketing professional at Baxter. It also has political, economic, and infrastructural dynamism, and a volatile healthcare environment.

Pharma 86

Pharma Medicine Marketing Management 86

World of DTC Marketing

AUGUST 21, 2020

. “Obesity is a serious global problem, and the suboptimal vaccine-induced immune responses observed in the obese population cannot be ignored,” pleaded researchers from the Mayo Clinic’s Vaccine Research Group in a 2015 study published in the journal Vaccine. And it’s getting worse. will be severely obese. .

Insurance 238

Insurance Physicians Healthcare Healthcare 238

pharmaphorum

JANUARY 10, 2023

As two in five pharma leaders say that moving to a consumer-first mindset is a priority for the next two years, digital customer experience agency Graphite Digital is to publish a special edition of its Contradiction Conundrum whitepaper report, released in partnership with Reuters Events Pharma last year.

Pharma 52

Pharma Specialization Sales Biopharma 52

Impetus Digital

MARCH 15, 2024

Emerging biopharma companies are responsible for over 70% of these products (up 20 percentage points from 2017) while Big Pharma has seen a declining share of the oncology pipeline, at only around 20% of products currently under development (down 15 percentage points from 2017).

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Contrarian Sales Techniques

JANUARY 25, 2023

Martin Shkreli, also known as "Pharma Bro," is a former pharmaceutical executive who came to public attention in 2015 when his company, Turing Pharmaceuticals, raised the price of a life-saving drug called Daraprim by more than 5,000%. By doing so, you can make a positive impact on people's lives.

Sales 52

Sales Pharma Distribution Pharmaceutical 52

Healthcare Success

MAY 3, 2021

In some instances, the off-course message is about healthcare. But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. Is 50 a senior age?

Distribution 90

Distribution Marketing Healthcare Healthcare 90

Pharma Marketing Network

JANUARY 26, 2022

FAIRFIELD, NJ (25 January, 2022) – The Healthcare Businesswomen’s Association (HBA) announces the 2022 Woman of the Year, Honorable Mentor, and STAR. The HBA Woman of the Year award honors a female senior executive whose accomplishments have resulted in significant contributions to the healthcare industry.

Healthcare 40

Healthcare Healthcare Networking Recruitment 40

World of DTC Marketing

JANUARY 4, 2022

billion in 2015 and $208.9 Pharma companies are aware that insurers will rarely say no to new cancer therapies, but increased scrutinization of early approvals is on the horizon. Newly approved cancer drugs cost an average of $10,000 per month, with some as high as $30,000 per month. Just over a decade ago, the standard was $4,500.

Insurance 273

Insurance Transportation Medical Prescription 273

pharmaphorum

JANUARY 29, 2023

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

Healthcare 87

Healthcare Healthcare Manufacturing Marketing 87

European Pharmaceutical Review

OCTOBER 7, 2022

In the years 2015 and 2020, clinical-stage cancer programmes increased by a considerable 77 percent (1,642 to 2,911), resulting in a quarter of drugs currently in development worldwide being highly potent. Operating in the market with very low prices have aided China and India to control the OSD CMO market.

Manufacturing 78

Manufacturing Marketing Side effects Transportation 78

Pharma Marketing Network

APRIL 12, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Released in 2015, R.J. Title Company Email *.

Media 69

Media Digital Media Networking Pharma 69

InCrowd

DECEMBER 14, 2022

I’d been in healthcare most of my career but not specifically pharma or market research. I joined in 2015 and have never looked back. What interested you when deciding to join InCrowd? I was first drawn to InCrowd inspired by the impact its work had on creating life-changing therapies.

Marketing 59

Marketing Pharma Sales Healthcare 59

pharmaphorum

OCTOBER 28, 2022

Angela is working to ensure the UK life sciences sector expands its footprint as a priority country for inward investment in research and medicines launch as healthcare ecosystems recover from the impact of COVID-19.

Medicine 108

Medicine Management Marketing Leads 108

pharmaphorum

AUGUST 8, 2022

Approximately 422 million people worldwide live with diabetes, the majority suffering from type 2 diabetes, but many healthcare professionals don’t understand the full extent of what it’s like to live day-to-day as a diabetes patient. Two years ago, the company had three healthcare-related experiences.

Patients 52

Patients Healthcare Healthcare Pharma 52

PM360

MAY 15, 2023

For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands. This is a synthesis of the growing research applying nudges in healthcare.

Marketing 52

Marketing Electronics Doctors Physicians 52

Evolve Your Success

JUNE 28, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 2. We wound down Thayer by 2015, but it was at that same moment that a couple of the Providence people and I said, “Why don’t we start an incubator?” In 2015, I met this super sharp guy, Austin Dirk, at a Wilson Sonsini Investor Conference. — Watch the episode here.

Sales 52

Sales Pharma Medical sales reps Medical sales 52

Pharma Marketing Network

APRIL 7, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . Released in 2015, R.J. Released in 2015, R.J.

Media 40

Media Digital Media Networking Marketing 40

PM360

MARCH 7, 2023

After a four-decade career in advertising, the founding of two celebrated healthcare agencies (Wishbone in 1998 and Calcium in 2012), and countless accolades, Steven Michaelson has announced his retirement from Calcium + Company. And in 2022, Calcium was named on MM+M’s Best Places to Work list.

Education 52

Education Healthcare Healthcare Pharma 52

Clarify Health

JULY 13, 2020

The panel included Bhash Parasuraman, PhD, Vice President and BU Lead, Rare Disease Patient & Health Impact, Pfizer , Calum MacRae, MD, PhD, Professor of Medicine at Harvard Medical School , and Surya Singh, MD, President, Singh Healthcare Advisors. A pay-for-outcomes contract between a payer and a pharma company needs to be adjudicated.

Pharmaceutical 52

Pharmaceutical Pharma Patients Marketing 52

pharmaphorum

OCTOBER 19, 2022

There are certainly more channels and ways to communicate, thus it is critical for pharma to engage HCPs in the right way, with the right content, at speed, and in the right channels. As the world moves back to a form of normality after the last couple of years, the way in which we engage with HCPs has changed. This is a shared evolution.

Distribution 78

Distribution Pharma Management Doctors 78

pharmaphorum

OCTOBER 7, 2022

A second, “transitional era” from 2000-2015 was one of older specialty products, including those in multiple sclerosis, early immunological biologics, and oncologics. The launches into these five therapy areas happened from 1988 (the launch of the first statin, Mevacor) onwards.

Competition 72

Competition Marketing Medicine Pharmaceutical 72

Pharmaceutical Technology

MARCH 24, 2023

Until 2010, no regulatory approval pathway for biosimilars existed in the US and the first biosimilar was only approved in the US in 2015. Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. The primary reasons for delayed market entry in the US revolve around patent disputes.

Competition 59

Competition Marketing FDA Physicians 59

Contrarian Sales Techniques

APRIL 21, 2022

At the crossroads between marketing and healthcare, MSRs spend their long days traveling to healthcare providers to boost their pharmaceutical companies' "revenues". For instance, Sun Pharma is one of Malaysia's largest pharmaceutical companies with a strong presence in the pharmaceutical and biotechnology industries.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Pharma Marketing Network

OCTOBER 28, 2020

Horning, 2019 Woman of the Year , Sharon Callahan, 2017 Woman of the Year , Bahija Jallal, and 2015 Woman of the Year , Denice Torres. – 2015 Woman of the Year, and President of Ignited Company, Denice Torres. The panel, moderated by Amy Turnquist, President, HBA Philadelphia, included, 2020 Woman of the Year , Sandra J.

Networking 40

Networking Pharma Healthcare Healthcare 40

Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. So, you continue with Pharma Marketing news. Where do you see it going? RJ Lewis (EHS): So, thanks for that question. That’s our vision.

Pharma 52

Pharma Marketing Media Healthcare 52

World of DTC Marketing

APRIL 21, 2021

QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. ” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company. .” Pharma is a big business. It’s not just big pharma that’s raking in money.

Insurance 273

Insurance Prescription Government Pharma 273

World of DTC Marketing

JUNE 13, 2022

Sixty percent of employees in a recent survey reported experiencing healthcare cost increases that outpaced inflation in the past three years, and 63 percent expect that trend to continue, signaling potential cost challenges in the future. Right now, annual raises are being neutralized by increasing healthcare insurance premiums.

Insurance 201

Insurance Healthcare Healthcare Consulting 201

PM360

OCTOBER 24, 2022

Those qualities and his passion for advertising would help him found and lead not one but two award-winning healthcare agencies in Wishbone (1998) and Calcium (2012), and become in the eyes of Greg Lewis, Managing Partner, President of Calcium, “an advertising hero…a legend.”. Michaelson says it was a “great strategy, but awful execution.”

Marketing 40

Marketing Education Transportation Management 40

PM360

AUGUST 9, 2022

Then between 2005-2015, there were 110 global blockbuster launches, with a high concentration in specialty care and biologics. With these launches came more complex science, which pushed biopharma’s evolution to integrate more medical engagement alongside the existing commercial focus for healthcare providers and payers.

Biopharma 69

Biopharma Marketing Healthcare Healthcare 69

World of DTC Marketing

MARCH 17, 2022

In recent years, early detection and treatment improvements have helped boost the 3-year survival rate for lung cancer from 21% in 2004 to 31% in 2015 through 2017. Pharma companies are making billions from cancer treatments. But it’s’ still the leading cause of cancer deaths. American Cancer Society’s ACS ).

Food and Drug Administration 255

Food and Drug Administration Medical Ethics Patients 255

Clarivate

MAY 13, 2024

New York and Minnesota are the only two states to provide the Basic Health Plan through a Section 1132 State Innovation Waiver since 2015. This post was authored by: Bill Melville, Lead Healthcare Research and Data Analyst; Paula Wade, Lead Healthcare Research and Data Analyst; and Valerie E. The post The U.S.

Insurance 52

Insurance Marketing Healthcare Healthcare 52

World of DTC Marketing

DECEMBER 10, 2020

Pharma companies continue to be among the most profitable industries, even outperforming tech companies. The Pharma Spin. Pharma continues to spin the lie about the high development costs of drugs but an analysis tells us the truth. This is an industry that doesn’t care about what people think of them.

Insurance 181

Insurance Pharma Manufacturing Retail 181

European Pharmaceutical Review

MAY 11, 2023

percent of Europe’s annual healthcare spend. In 2015, she joined Astellas Pharma, Northbrook, IL, and served as Global Lead for Immunology, CNS and Neuromuscular Indications and eventually as Global Medical Lead for the Muscle TA. References Pharma spending per capita; 3.8%

Food and Drug Administration 66

Food and Drug Administration Government Healthcare Healthcare 66

pharmaphorum

JANUARY 16, 2023

The present article focuses on opportunity, the unmet need which lies at the heart of better healthcare provision, and two areas of growth and opportunity: Point of Care Diagnostics, and the new pharmacotherapy classes which will commercialise for the first time in 2023.

FDA 82

FDA Healthcare Healthcare Medicine 82