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How high-intent platforms help pharma brands engage action-oriented customers

Fierce Pharma

Way back in 2015 a post on the Think with Google blog made the bold claim that, for marketers, consumer intent is more powerful than demographics: “Intent beats identity. GoodRx is a trusted, high-intent platform that helps providers and patients find what they need at the exact moment they are looking for something.

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Pharma is big business whose goal is to maximize shareholder value

World of DTC Marketing

We are reminded that big pharma is a business whose only purpose is to make money. Pharma loves to use the argument that they need high prices and new products for R&D. Big pharma is big business. In a 2015 study of 36 cancer drugs that had recently been approved, only 5 showed extended life. That is reprehensible.

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Thursday pharma headlines

World of DTC Marketing

million, his first big raise since 2015, thanks to incentive pay that jumped by about $1.2 million in 2020, more than double the number in 2015, according to health data company IQVIA. This week I had a long talk with someone who has been working in pharma R&D for over 30 years about Covid vaccines. ” Ouch.

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Pfizer settles gender pay discrimination allegations at NYC headquarters

Fierce Pharma

The accusations centered on the company's compensation of 86 female employees in 2015 and 2016. Department of Labor that it underpaid certain women who were employed at the company’s New York City headquarters. |

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Chinese manufacturers’ transition to innovative pharma requires more investment

Pharmaceutical Technology

China will continue to take steps towards becoming as competitive in high-value innovative pharma as it is in the generics industry, with The Wall Street Journal reporting Chinese biotechs raised $1.6tn through 568 venture financings last year, up from $11bn in 418 deals in 2020.

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Abiogen Pharma acquires 97.09% stake in EffRx Pharmaceuticals

Pharma Leaders

Italy-based Abiogen Pharma has announced the acquisition of a 97.09% stake in Switzerland-based EffRx Pharmaceuticals. Abiogen Pharma’s business spans across many integrated aspects : research and development, manufacturing of pharmaceuticals under its own brand or third-party contracts, and marketing of its own and licensed drugs.

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The Caregiver Vertical: How Pharma Engages

Pharma Marketing Network

5 While the CDC gathers information on these topics for public health planning, there are immediate needs that pharma can address. . What Can Pharma Do? Including caregiver insights and creating specific caregiver materials in the product development cycle is a good place for pharma to engage caregivers. Sunny White.

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