How high-intent platforms help pharma brands engage action-oriented customers
Fierce Pharma
NOVEMBER 30, 2023
Way back in 2015 a post on the Think with Google blog made the bold claim that, for marketers, consumer intent is more powerful than demographics: “Intent beats identity. GoodRx is a trusted, high-intent platform that helps providers and patients find what they need at the exact moment they are looking for something.
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