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The financial toxicity of treating cancer

World of DTC Marketing

billion in 2015 and $208.9 These cost estimates include cancer-attributable costs for medical services and oral prescription drugs. Pharma companies are aware that insurers will rarely say no to new cancer therapies, but increased scrutinization of early approvals is on the horizon. billion in 2020 (2020 U.S. population.

Insurance 273
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Why we need to support healthcare’s vital acceleration

pharmaphorum

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

Because nearly all prescriptions are now written electronically. For example, starting in 2015 at Ogilvy, I watched companies that had been using print materials in doctors’ offices begin switching to large electronic tablets in waiting and exams rooms that displayed information for multiple brands.

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Medical Sales Representative Salary In Malaysia

Contrarian Sales Techniques

Medical Sales Representative (also known as MSR or MR or Medical Rep) in Malaysia is a sophisticated and confident salesperson who know the medical jargon to promote prescription and over-the-counter medicines. MRs are responsible for informing physicians about the company's products and the patients dosed with them.

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The clock is ticking on healthcare’s excessive profiteering

World of DTC Marketing

QUICK READ: There is so much money in healthcare that every company wants their share even if patients get hurt. ” J&J has had problems in the past, but they’re trying to be an ethical and responsible pharma company. .” Pharma is a big business. It’s not just big pharma that’s raking in money.

Insurance 273
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The U.S. health insurance market is undergoing a post-pandemic sea change

Clarivate

Many insurers use similar networks for Medicaid and exchange plans, so shifting to an exchange plan is less likely to cause a lapse in coverage or abandonment of prescription drugs or maintenance medications that control chronic conditions. Pillo, Senior Healthcare Research and Data Analyst. The post The U.S.

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The Dark Side of the Pharmaceutical Industry: Are Treatments Being Blocked for Profit?

Pharma Marketing Network

Conclusion The pharmaceutical industry is a critical part of the global healthcare system, but there are growing concerns that the industry is more concerned with profits than with improving public health. Powerful medicines: the benefits, risks, and costs of prescription drugs. appeared first on Pharma Marketing Network.