World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

Medical 52

Medical Ethics Education Healthcare Provider 52

World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Still, we’re finding that people are more interested in potential “side effects,” especially a side effect that compromises their immune system or causes GI upset. In the past, the cost was a key issue.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior. ” Uh…no. Is this true for all advertised drugs?

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JULY 8, 2021

One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. People trust prescription drugs, but they don’t trust pharma to tell them the truth about how those drugs work and the side effects.

Side effects 297

Side effects Media Pharma Prescription 297

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads. Running T.V.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. What about social media options? of adults aged 60 and over.

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Media Pharma Side effects Physicians 238

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Disease Symptoms And Cure.

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Medical sales reps Medical sales Doctors Training 52

World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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World of DTC Marketing

NOVEMBER 5, 2021

However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles. Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them.

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Insurance Side effects Prescription Medical 271

PM360

JULY 13, 2023

2021 revealed that roughly one in four prescriptions were never filled. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. through diagnosis, medication selection, prescription, and chronic disease management. 2020 to Oct.

Patients 98

Patients Side effects Insurance Medical 98

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion by 2026.

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Pharma Doctors Side effects Prescription 181

World of DTC Marketing

AUGUST 6, 2021

Over one-third struggle with basic health tasks, such as following prescription-drug directions. Through all its impacts — medical errors, increased illness and disability, loss of wages, and compromised public health — low health literacy is estimated to cost the U.S. Nearly 36 percent of adults in the U.S.

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Side effects Education Patients Prescription 270

World of DTC Marketing

MARCH 29, 2021

1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. First, some complained about the side effects of being tired all the time, and others said it made them feel “weird.”

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

MARCH 19, 2021

Estimates are that approximately 125,000 deaths per year in the United States are due to medication nonadherence and that 33% to 69% of medication-related hospital admissions are due to poor adherence. This lack of adherence is costing many people their good health and the health-care system billions of dollars.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.

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Prescription Medical Side effects Patients 105

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. Pharma websites need to evolve.

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Marketing Media Side effects Prescription 155

PM360

OCTOBER 25, 2023

On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers. The chart below summarizes the percentage of NP/PA RX and NBRx medications highlighting the penetration of NP/PA activity across a range of specialties. Bipan Singh, Sr.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

JULY 26, 2022

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

JANUARY 20, 2022

We have had the best results when we use long-tail search terms like “what are the side effects of new psoriasis treatments” or “what are the symptoms of depression.” Women are more likely than men to have researched a medical question online. ” Who is searching for health information online?

Digital Media 232

Digital Media Media Pharma Doctors 232

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone. billion in the United States alone.

Side effects 77

Side effects Medical Prescription Patients 77

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

Referral MD

MARCH 13, 2023

It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry. Easy Records Access You may have noticed, too, how much easier it is to access your medical and dental records.

Healthcare 98

Healthcare Healthcare Doctors Side effects 98

Pharmaceutical Technology

JULY 20, 2022

However, the American Medical Association (AMA) released a statement warning that while most patients benefit from Paxlovid, it is not for everyone. They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

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Food and Drug Administration Physicians Prescription Medical 111

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. What people did not understand was that “fast tracking” approval does not limit the rigorous process involved in ensuring that a medication or vaccine is safe for market use.

Patients 52

Patients Pharma Side effects Education 52

Legacy MEDSearch

JUNE 15, 2023

Treatment options for these conditions have historically been medications or, in more severe cases – surgery. The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects. Cala is committed to providing patients expanded access to Cala TAPS therapy.

Patients 98

Patients Recruitment Pharmacology Side effects 98

World of DTC Marketing

FEBRUARY 9, 2021

The message should not be “medical terminology” but, instead, put into the medication’s real-world benefit. Across all online health seekers, they liked the ability to increase font size within the page and liked the idea of rollover pop-up definitions for medical terminology. Users spend an average of 5.94

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Pharma Side effects Medical FDA 180

Legacy MEDSearch

OCTOBER 25, 2023

. “Whether you are a high school student, a police officer, or a musician, if you live with migraine, you want a trustworthy treatment that combines persistent high efficacy, minimal side effects and ease of use. We designed Nerivio with exactly these requirements in mind.”

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Side effects Recruitment Networking Management 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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Specialization Leads Pharma Side effects 45

World of DTC Marketing

APRIL 15, 2021

These groups are also latching onto reports of real deaths following the shot, blaming the vaccine and disregarding medical information that other causes are to blame. The major concerns for hesitancy included worries over side effects and that the vaccine is too new. But it’s a bet that seems to have paid off.

Food and Drug Administration 203

Food and Drug Administration Government Safety Side effects 203

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” American Medical Association, 2020. “Direct-to-Consumer Advertising of Prescription Drugs.” “Pharmaceutical Advertising Spending in the US.”

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

pharmaphorum

AUGUST 31, 2022

Futura Medical’s development of a topical treatment for erectile dysfunction (ED) is approaching the finish line in the US, as the UK biotech reports confirmatory phase 3 data ahead of an FDA filing later this month. The company says MED3000 has a unique evaporative mode of action, stimulating nerve endings to cause an erection.

FDA 52

FDA Side effects Prescription Medical 52

PM360

NOVEMBER 29, 2022

Drug labels hold value for life sciences companies because they are rich, extensive documents that can be used across labeling, regulatory, safety, and medical affairs. Typically, a drug label refers to any information provided with prescription drugs, as requested by regulators such as the U.S.

Food and Drug Administration 98

Food and Drug Administration Competition Safety Pharmacology 98

PM360

AUGUST 9, 2022

PM360 asked life sciences industry experts with knowledge about improving adherence to medication to share the latest trends and approaches being used and to tell us how better data and monitoring can help solve this issue. How can the industry better measure adherence to medication and monitor it at both a large and small scale?

Medical 105

Medical Electronics Patients Healthcare 105

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S.

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Education Medical Media Patients 89