World of DTC Marketing

FEBRUARY 9, 2021

The message should not be “medical terminology” but, instead, put into the medication’s real-world benefit. Across all online health seekers, they liked the ability to increase font size within the page and liked the idea of rollover pop-up definitions for medical terminology. Users spend an average of 5.94

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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Specialization Leads Pharma Side effects 45

Legacy MEDSearch

OCTOBER 25, 2023

Theranica , a neuromodulation therapeutics company, announced the publication of a comprehensive clinical study in Advances in Therapy examining the long-term utilization, clinical efficacy, and safety of Nerivio ® , a Remote Electrical Neuromodulation (REN) device for the treatment of migraine.

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PM360

AUGUST 9, 2022

PM360 asked life sciences industry experts with knowledge about improving adherence to medication to share the latest trends and approaches being used and to tell us how better data and monitoring can help solve this issue. How can the industry better measure adherence to medication and monitor it at both a large and small scale?

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Medical Electronics Patients Healthcare 105

PM360

JULY 13, 2023

Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. In fact, after learning about prescription medications on Healthline Media’s website, 69% of visitors say they are extremely or very likely to refill their current prescription. 1 About half of the general U.S.

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Education Medical Media Patients 89

Pharmaceutical Technology

JUNE 1, 2023

For context, in January 2023, the FDA accepted Intercept’s resubmission of its NDA for OCA as a Class 2 resubmission (which has a six-month review period in NASH) and set a Prescription Drug User Fee Act (PDUFA) date of 22 June 2023. risk reduction compared with placebo).

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PM360

OCTOBER 13, 2023

What HCPs do want from digital content unsurprisingly is transparency, neutrality, ease of use, visibility, and medical content and colleagues put front and center over marketing tactics. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Healthcare Healthcare Doctors Pharma 59

PM360

SEPTEMBER 21, 2023

The second ophthalmic drug is the post cataract surgery medication Prolensa (benzalkonium chloride) by Bausch + Lomb. A generic here will improve access in OAB to a product with less side effects, which is especially important in the elderly population, Casberg noted.

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PM360

JUNE 11, 2022

Then, the MRL team and the influencer must align on where there is flexibility within messaging while still abiding to brand safety guidelines, as you don’t want to lose the authenticity that the influencer brings. Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive.

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Patients Pharma Education Media 59

Medgadget

MAY 2, 2023

These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution. For some patients with PTSD, psychotherapy may not be an effective option, they may find talking about their traumatic experience stress inducing, untherapeutic or ineffective.

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Side effects Prescription Healthcare Healthcare 87

PM360

SEPTEMBER 15, 2022

Expectations, business cases, and methodologies for acquiring patient insights and building partnerships are clearer, as is the recognition that patients are far more complex than their medical records. Effective programs use real-world evidence to help identify “at-risk” patients, and provide support at the moments patients most need it.

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Pharmaceutical Technology

OCTOBER 10, 2022

The company is aiming to enrol the first patient in the ALETTA Phase III trial in Q1 or Q2 of 2023, says Dr. Jan van der Mooren, Freya’s chief medical officer (CMO). Despite the recognized need and demand for options to treat female sexual dysfunction, several safety and access issues associated with the use of available options.

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Pharmacology Side effects FDA Safety 59

Pharmaceutical Technology

MAY 31, 2023

The US Food and Drug Administration (FDA) has proposed a new model for prescription medication guides for brand name and generic drugs, to increase accessibility and reduce medication nonadherence. Due to this, patients often take their medications incorrectly, or stop taking them entirely, which causes further harm.

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