World of DTC Marketing

JUNE 6, 2021

Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting which was reported by 80% of patients according to USA Today.

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World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay.

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MedCity News

MAY 14, 2024

AbbVie’s alliance with Gilgamesh Pharmaceuticals is pursuing next-generation psychiatric medications. The companies aim to bring patients drugs that offer the benefit of psychedelics but with a better side effect profile.

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Cesare Ferrari

MARCH 1, 2024

After discussing value proposition in general and with respect to the customer and the product , in this post, I would use the value proposition canvas to analyze the value proposition of a medical product and its product market fit. The effectiveness and low side effects incidence reduce overall patient dissatisfaction.

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World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Still, we’re finding that people are more interested in potential “side effects,” especially a side effect that compromises their immune system or causes GI upset. In the past, the cost was a key issue.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. More specifically clinical trials provide a reliable evaluation for a product’s effectiveness and its side effects on humans.

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Sales Strategy Medical sales Doctors Sales 98

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities.

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World of DTC Marketing

JULY 1, 2021

Some people complained about side effects, but there were many more questions about when to take medications and how to get help with costs. Patients want to understand better why their insurance company won’t pay for certain medication or why their co-pay has gone up. The answer to that is generally no.

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World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. While living in Boston, I was asked to talk to a class of medical students about DTC marketing.

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. Novo’s PR department did a great job and most articles about the drug did talk about the side effects but how many people really read that deep?

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Cesare Ferrari

FEBRUARY 17, 2024

Welcome to the third article about value proposition design for medical products. Meaning it also significantly reduces the pain of the doctor linked to opioids side effects and the risk of opioids abuse. The post Value proposition design for medical products (Part 3) appeared first on Cesare Ferrari.

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Contrarian Sales Techniques

MARCH 3, 2023

In the world of medical sales, credibility is a crucial component of success. As a medical sales representative, you must establish trust with healthcare professionals, understand complex medical information, and effectively communicate the value of your products.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors.

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World of DTC Marketing

JULY 8, 2021

One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. People trust prescription drugs, but they don’t trust pharma to tell them the truth about how those drugs work and the side effects.

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World of DTC Marketing

OCTOBER 29, 2020

Who could blame them when the safety information sounds like a medical journal? I see that online health seekers are listening to other patients to learn about drug side effects. For some reason, the FDA still requires fair balance on website home pages. It’s a huge waste of space, money, and time.

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Contrarian Sales Techniques

OCTOBER 19, 2023

It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

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Eversana Intouch

APRIL 4, 2024

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. MM+M recently named Teva Pharmaceuticals’ AUSTEDO XR campaign as their Campaign of the Week! It’s estimated that some 85% of TD cases go undiagnosed.

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Contrarian Sales Techniques

FEBRUARY 9, 2023

As a medical representative, you are in a pivotal position in promoting and selling pharmaceutical and medical products to healthcare professionals. In this article, we will delve into the key elements of medical representative call steps, from preparation for sales to reaching your targets and beyond.

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MedCity News

JANUARY 30, 2024

AI algorithms can analyze medical images and identify any abnormalities that may indicate cancer. In a study conducted by Korean academic hospitals and Lunit, a medical AI company specializing in developing AI solutions for radiology and oncology, the algorithm outperformed human radiologists in identifying breast cancer.

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Side effects Ethics Medical Patients 121

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. Chronic diseases linked to obesity cost Americans at least $150 billion in medical care.

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World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks.

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World of DTC Marketing

DECEMBER 2, 2021

Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior. What people seem to be interested in are drug side effects vs. efficacy. Is this true for all advertised drugs?

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Contrarian Sales Techniques

JANUARY 26, 2023

As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities. The ability to persuade is an essential skill for any sales professional, and it's particularly important in the medical field. But in a highly competitive industry, simply having a great product is not enough.

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World of DTC Marketing

JULY 21, 2021

3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” ” Patients want to understand how the drug works and the potential side effects before starting therapy.

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Pharmatutor

JANUARY 23, 2023

Pharmacovigilance - Indian view of 2023 admin Tue, 01/24/2023 - 12:26 Pharmacovigilance is the process of monitoring and assessing the safety of medications after they have been approved and are on the market.

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World of DTC Marketing

JANUARY 7, 2022

Do you want your employer, or your insurance company, or anyone else to know you’re on anti-depressants, HIV medication, Viagra, or that you regularly get medicine for genital warts? In addition, pharmacists have come to hate dispensing medications with Good Rx. GoodRx employs people to dig into it analyze it.

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World of DTC Marketing

JULY 28, 2021

Today it’s about helping them navigate the complex world of medications, side effects, outcomes, cost, and off-label use. To them, digital is a tool and medical library available on command. Pharma should be listening and evolving the product message to meet the needs of a skeptical audience.

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PM360

MAY 25, 2023

But clinical trials are not as good at generalizing to the real world and what happens when these medications hit the market and clinicians are using them in slightly different ways. They’re wonderful medications, blockbuster sales, but real side effects. Do they have any side effects associated with them?

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PM360

JULY 13, 2023

1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 1 Patients may discontinue if they cannot afford their out-of-pocket costs even with insurance coverage due to side effects or lack of perceived need for the medication itself. 2020 to Oct.

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pharmaphorum

DECEMBER 23, 2022

But along with strong efficacy come some considerable risks and costs: cytokine release syndrome (CRS), where a patient’s immune system becomes dangerously over-stimulated, and neurotoxicity are potential side effects that need to be managed. Side effects and cost implications.

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World of DTC Marketing

NOVEMBER 5, 2021

However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles. Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them.

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Contrarian Sales Techniques

MAY 16, 2024

I wanted to introduce you to our latest medication for managing chronic pain," I said, launching into my prepared pitch. It's been shown to be highly effective in clinical trials and offers a significant improvement over current treatments." "Well, adherence is a big issue," he admitted. What do you have for me today?" "I

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PharmaTech

AUGUST 3, 2023

Long-acting products, such as Long-Acting Injectables (LAIs) and implantables, have gained significant traction in recent years, revolutionizing patient treatment and medication adherence. Moreover, they minimize toxicity and side effects, offering a more comfortable patient experience.

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World of DTC Marketing

DECEMBER 29, 2021

” The potential for Wegovy in helping patients lose weight is exciting, but the more people who go on the drug, the higher the side effects are going to be. The medical community has been searching for the “holy grail” of weight loss for a long time when its always been right in front of us: diet and exercise.

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