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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Doctor-Patient Communication, Self-Advocacy Drive Medication Uptake.

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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Constipation Patients Are Suffering in Silence—Here’s How to Help Them

PM360

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

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Medicines adherence: Overcoming pharma’s biggest barrier to treatment success

Pharmaceutical Technology

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. Medication adherence is usually dynamic in nature and varies in response to factors such as disease, treatment methods and psychosocial factors.

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Improving Patient Portal Engagement with Pharma Content

PM360

Typically, results or new treatment prescriptions are simply uploaded to the portal with the doctors expected to give explanations during the appointment—even though the ability to provide additional information within the portal is readily available. Explaining Medication Action.

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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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What’s Trending In Healthcare Technology

Referral MD

It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology. Here are a few ways that healthcare technology is transforming the medical industry. Having easy access to your medical records also smooths talking to your doctor.