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Social media and prescription drugs: A study

World of DTC Marketing

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay. ” 2wo: “Try this.”

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PBMs and insurers want your prescription money

World of DTC Marketing

For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. Insurers base the patient cost-sharing of medications on the undiscounted–and undisclosed–list price rather than the discounted rate that PBMs actually negotiated.

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Too many patients aren’t filling their prescriptions. Here’s how the industry can change that.

Fierce Pharma

Medication adherence is a large and growing challenge for pharma companies, healthcare providers and the patients they serve. In the U.S. Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients from the moment a drug is prescribed can help.

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AI-Enabled Prescription Digital Therapeutics Should Be An Investment Priority

MedCity News

Some companies are doing just that via Software as a Medical Device (SaMD), particularly by developing prescription digital therapeutics (PDTs). To identify true growth opportunities, investors must consider how companies are using AI to revolutionize the treatment journey.

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GoodRx Launches Solution To Help Consumers Manage Their Prescriptions

MedCity News

Medicine Cabinet, a new solution by GoodRx, gives users reminders to take their medications and refill prescriptions and recommends pharmacies based on prescription costs. It also has a rewards system for using GoodRx coupons and picking up prescriptions on time.

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Amazon Starts Delivering Medications via Drone

MedCity News

Amazon Pharmacy is now offering a drone delivery service for prescription medications in College Station, Texas. The service is free and allows patients to receive their medications within 60 minutes.

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Clinical Overview: Cannabis May Interact With Prescription Medications

Pharmacy Times

An increase in cannabis use has led to growing concerns surrounding interactions between its components, THC and CBD, and prescription medications.