World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. I also found an abundance of medication misinformation based on personal experiences and hearsay.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Cesare Ferrari

MARCH 1, 2024

After discussing value proposition in general and with respect to the customer and the product , in this post, I would use the value proposition canvas to analyze the value proposition of a medical product and its product market fit. The effectiveness and low side effects incidence reduce overall patient dissatisfaction.

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Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore!

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PM360

JULY 13, 2023

“Drugs don’t work in patients who don’t take them,” C. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 1 In addition, of patients who began therapy, more than 70% were no longer on their prescribed medication after 12 months. 2020 to Oct.

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World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Last year was an excellent year for our consulting group.

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Contrarian Sales Techniques

OCTOBER 19, 2023

It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

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World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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MaBiCo

JUNE 7, 2023

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. The first rule is that a sales strategy should be focused on the patient.

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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World of DTC Marketing

JULY 1, 2021

Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions. Patients want to understand better why their insurance company won’t pay for certain medication or why their co-pay has gone up.

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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MedCity News

JANUARY 30, 2024

By catching the disease early, patients have a higher chance of receiving successful treatment, and the cost of treatment can be significantly reduced. AI algorithms can analyze medical images and identify any abnormalities that may indicate cancer. For example, Google’s DeepMind Health, a subsidiary of Alphabet Inc.,

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PM360

JULY 13, 2023

“People adhere to medicines at a scale that should bewilder everyone in healthcare,” exclaims Grace Lomax, Clinical Director of Patient Connect , part of Clarivate. If you work in this industry and are not yet bewildered by the issue of medication nonadherence, allow Grace Lomax to put things into perspective.

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European Pharmaceutical Review

NOVEMBER 7, 2022

Lab-grown blood cells have been transfused into a second patient in the world’s first-of-a-kind clinical trial , opening up future treatments for blood disorders such as sickle cell if found safe and effective. They anticipate patients who need regular blood transfusions could require fewer transfusions over time.

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Pharmacy Times

JANUARY 24, 2024

Pharmacists discuss tailored patient education approaches, emphasizing key medication details, side effects, and financial aspects critical for myelofibrosis care, optimizing adherence and healthcare outcomes.

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pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

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World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities.

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World of DTC Marketing

JULY 8, 2021

.” Then there is a spot for a drug for cancer patients that has a forgettable name. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. So all this begs the question; what in the hell are they doing?

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World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

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Cesare Ferrari

FEBRUARY 17, 2024

Welcome to the third article about value proposition design for medical products. Meaning it also significantly reduces the pain of the doctor linked to opioids side effects and the risk of opioids abuse. The post Value proposition design for medical products (Part 3) appeared first on Cesare Ferrari.

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World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

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World of DTC Marketing

OCTOBER 29, 2020

Who could blame them when the safety information sounds like a medical journal? I see that online health seekers are listening to other patients to learn about drug side effects. For some reason, the FDA still requires fair balance on website home pages. It’s a huge waste of space, money, and time.

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Eversana Intouch

APRIL 4, 2024

AUSTEDO XR helps treat tardive dyskinesia (TD), a side effect of taking medications for mental illness. To help patients and HCPs recognize TD, our team partnered with Teva on two new TV spots focusing on two different journeys of characters who have TD. It’s estimated that some 85% of TD cases go undiagnosed.

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World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising. Higher numeracy was associated with better gist and verbatim recall.”

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Legacy MEDSearch

JUNE 15, 2023

“At Cala, we’ve always been committed to expanding patient access and accelerating innovation in TAPS therapy for indications beyond essential tremor,” said Renee Ryan, CEO at Cala. “By By expanding into Parkinson’s disease, we are now able to bring this powerful treatment to additional patients who suffer from action hand tremors.”

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors.

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Clarivate

MAY 1, 2024

Are the powerful weight loss and diabetes treatments a lose-lose for medical technology companies? GLP-1 drugs like semaglutide (Ozempic®/Wegovy®) and tirzepatide (Mounjaro®/Zepbound®) spooked investors who feared that these treatments could disrupt a number of medical technologies, including surgical obesity interventions and orthopedics.

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World of DTC Marketing

AUGUST 6, 2021

Through all its impacts — medical errors, increased illness and disability, loss of wages, and compromised public health — low health literacy is estimated to cost the U.S. When patients receive written health communication materials that don’t match their reading level, patient education is not effective.

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World of DTC Marketing

DECEMBER 29, 2021

Wegovy can indeed help patients lose weight, but it requires that users adhere to a diet and exercise. Some were happy for any product that would help patients lose weight others were worried about the long-term use of the drug. Wegovy can be a blockbuster, but I am concerned about long-term use and patient outcomes.

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Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

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World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles.

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PM360

MAY 25, 2023

Carl Marci, Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1 , about how the company is using its Mental Health and Neuroscience Real-World Data Network to help improve personalized treatment for mental health patients and increase awareness about issues related to mental health disorders.

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Contrarian Sales Techniques

FEBRUARY 9, 2023

As a medical representative, you are in a pivotal position in promoting and selling pharmaceutical and medical products to healthcare professionals. In this article, we will delve into the key elements of medical representative call steps, from preparation for sales to reaching your targets and beyond.

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Contrarian Sales Techniques

JANUARY 26, 2023

As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities. The ability to persuade is an essential skill for any sales professional, and it's particularly important in the medical field. But in a highly competitive industry, simply having a great product is not enough.

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