World of DTC Marketing

JULY 1, 2021

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Their doctor was a distant second.

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World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

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Cesare Ferrari

MARCH 1, 2024

After discussing value proposition in general and with respect to the customer and the product , in this post, I would use the value proposition canvas to analyze the value proposition of a medical product and its product market fit. The effectiveness and low side effects incidence reduce overall patient dissatisfaction.

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World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. ” Patients want to understand how the drug works and the potential side effects before starting therapy.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. But what really is the role of a medical rep?

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World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. When it comes to HCPs, the keyword seems to be “data.”

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PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

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World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion by 2026. This DTC is an embaressment.

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World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What people seem to be interested in are drug side effects vs. efficacy. ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

Cesare Ferrari

FEBRUARY 17, 2024

Welcome to the third article about value proposition design for medical products. Meaning it also significantly reduces the pain of the doctor linked to opioids side effects and the risk of opioids abuse. The post Value proposition design for medical products (Part 3) appeared first on Cesare Ferrari.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. Why don’t doctors have the “the talk”? I couldn’t find, for example, any CME on talking to patients about weight loss and exercise.

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World of DTC Marketing

JUNE 15, 2021

Telehealth claims accounted for 7% of all medical claims positions in January, before falling to 5.9% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. As one thought leader told me, “I need to see patients in person when they come in for a specific problem.”

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World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. Online searches for health information remain brisk, according to Google.

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Media Side effects Doctors Prescription 182

World of DTC Marketing

JULY 21, 2022

Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. The MS market is a great example. Running T.V.

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Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. Let’s explore the potential of AI chatbots in the sphere and find out how this technology can benefit healthcare providers and patients.

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Patients Healthcare Healthcare Healthcare Provider 74

World of DTC Marketing

MAY 31, 2022

Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re going online to learn about side effects, costs, and benefits. Pharma companies also don’t invest enough in content that patients want. They’re not.

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Contrarian Sales Techniques

MAY 16, 2024

Stevens, was already seated, reviewing some patient files. I wanted to introduce you to our latest medication for managing chronic pain," I said, launching into my prepared pitch. Doctor, if you don't mind me asking, what are some of the challenges you're currently facing with your patients on chronic pain management?"

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World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. The total cost estimates for medication nonadherence range from $100 billion to $300 billion every year, when both direct and indirect costs are included.

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Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JANUARY 26, 2022

We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.” Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. What about telehealth?

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.”

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Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. Measuring RNA, DNA quickly.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”

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PM360

MAY 25, 2023

Carl Marci, Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1 , about how the company is using its Mental Health and Neuroscience Real-World Data Network to help improve personalized treatment for mental health patients and increase awareness about issues related to mental health disorders.

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World of DTC Marketing

JUNE 1, 2021

Kesselheim, a professor of medicine at Harvard Medical School via the Washington Post , says “the worst thing for people with Alzheimer’s would be to put out a product that doesn’t work.” Too many doctors, the data was still questionable. Washington Post. Biogen needs a new drug revenue badly.

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Clarivate

AUGUST 17, 2022

In our latest podcast, Ideas to Innovation, we speak with Dr. Grace Lomax, the clinical director at Patient Connect, part of Clarivate. In 2017, the same year the SDGs came into effect, the United Nations found that less than half of the global population was covered by essential health services. Dr. Grace Lomax.

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Healthcare Healthcare Patients Physicians 52

Contrarian Sales Techniques

JUNE 18, 2023

It's designed to meet the high expectations of medical professionals from their healthcare providers. It is quite common in current medical sales roles to manage a diverse product portfolio. These are the skills that are emphasized and honed during your tenure in medical sales roles. Requesting a commitment from them.

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Pharmaceutical Sales Sales Pharmaceutical Doctors 52

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. history.”

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pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. But two new non-steroidal topicals were introduced this year — Dermavant Science’s Vtama and Arcutis Biotherapeutics’ Zoryve — and each one solves a long-time problem plaguing millions of psoriasis patients.

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Side effects Food and Drug Administration Patients Management 95

European Pharmaceutical Review

NOVEMBER 24, 2022

Patients with refractory systemic lupus erythematosus (SLE) were able to go into remission within three months of one small dose of a personalised anti-CD19 CAR T-cell immunotherapy in a clinical study. Every patient remained in remission up to a year. CAR T therapy for systemic lupus erythematosus.

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Side effects Medicine Doctors Patients 102

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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pharmaphorum

AUGUST 11, 2022

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 Pharmacogenomics, the understanding of how genes impact an individual’s response to medications, provides a potential outlet to better optimised therapies. billion in the United States alone.

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Side effects Medical Prescription Patients 89

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. The message should not be “medical terminology” but, instead, put into the medication’s real-world benefit. In clinical trials, how many people experienced a listed side effect?

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Pharma Side effects Medical FDA 180

Celeritas

SEPTEMBER 26, 2022

QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field. A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records.

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Physicians Patients Medical Management 52