PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Why Pursue a Career in Medical Sales?

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Referral MD

JULY 10, 2023

These intelligent digital assistants are revolutionizing how healthcare providers interact with patients, boosting engagement, streamlining support services, and enhancing patient experiences. They can also provide appointment reminders, reducing the chance of no-shows.

Patients 74

Patients Healthcare Healthcare Healthcare Provider 74

Contrarian Sales Techniques

MAY 17, 2024

We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

World of DTC Marketing

JULY 5, 2022

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

Contrarian Sales Techniques

FEBRUARY 25, 2023

A point of view from a Medical Sales Rep I strongly believe that the most effective insurance policy is not to get sick. But it is crucial to remember that not all illnesses are preventable, and some may require medical treatment, such as accidents or injuries.

Side effects 52

Side effects Medical sales reps Insurance Pharmacology 52

Contrarian Sales Techniques

JULY 7, 2023

Yes, it's about selling medications and healthcare products. In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. There's a sense of accomplishment in knowing that my work contributes to healthcare and patient wellbeing.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

Pharmaceutical Technology

AUGUST 12, 2022

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. OxfordVR uses VR headsets to simulate real-world everyday scenarios for patients that are often associated with increased anxiety and stress.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

pharmaphorum

SEPTEMBER 16, 2022

Atopic dermatitis (AD) is a highly prevalent chronic dermatological disease, with symptoms which include itching, dry skin, severe pain, and inflammation – all of which create considerable stress in the daily lives of patients and often negatively affect their day-to-day and long-term well-being. However, side effects do happen.

Management 76

Management Side effects Patients Safety 76

Pharmaceutical Technology

JULY 20, 2022

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

PM360

OCTOBER 13, 2023

What HCPs do want from digital content unsurprisingly is transparency, neutrality, ease of use, visibility, and medical content and colleagues put front and center over marketing tactics. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

JANUARY 3, 2023

At the same time, the pharmaceutical industry is creating a greater number of oncology treatments that could provide breakthroughs for patients where none previously existed. Ben Hargreaves examines why there is no easy answer to the question of when palliative care is the right option for patients. The rise of immunotherapies.

Healthcare 99

Healthcare Healthcare Patients Side effects 99

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Contrarian Sales Techniques

JUNE 18, 2023

It's designed to meet the high expectations of medical professionals from their healthcare providers. It is quite common in current medical sales roles to manage a diverse product portfolio. These are the skills that are emphasized and honed during your tenure in medical sales roles.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Doctors 52

Clarify Health

OCTOBER 3, 2023

Today, there are some noticeable shifts for the better happening on the digital front, largely driven by healthcare consumerism and the demand that healthcare meet patients where they are – on their phones, in their homes, and outside the hospital.

Healthcare 59

Healthcare Healthcare Patients Side effects 59

Contrarian Sales Techniques

FEBRUARY 10, 2023

Non-invasive healthcare products refer to medical devices or technologies that do not require puncturing the skin or entering the body in any way to diagnose, treat, or monitor a health condition. They are designed to be safe and comfortable for patients, and typically have minimal side effects.

Healthcare 52

Healthcare Healthcare Manufacturing Medical 52

pharmaphorum

DECEMBER 15, 2022

In addition, many organisations are now also using social media for non-accredited medical education, social listening, and facilitation of networking and best practice sharing. Healthcare Provider (HCP) marketing. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 83

Media Healthcare Healthcare Education 83

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

Impetus Digital

JANUARY 3, 2023

In addition, many organizations are now using social media for nonaccredited medical education, social listening, and facilitation of networking and best practice-sharing. Healthcare Provider (HCP) Marketing. Still, many pharma and medical marketers have been reluctant to engage with HCPs on social media.

Media 52

Media Healthcare Healthcare Recruitment 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Sales experience is highly valued.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them.

Prescription 98

Prescription Patients Pharma Doctors 98

Impetus Digital

JUNE 9, 2022

What we really address in the core is the data collection forms that they need to have completed by clinical staff members or even patients. The way that you do that is by having questionnaires that are then answered by a patient or a healthcare professional. It says how you report adverse events or side effects with devices.

Management 52

Management Engineering Pharmaceutical Healthcare 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life. Why the disconnect?

Patients 98

Patients Prescription Doctors Education 98

Pharmaceutical Technology

MAY 25, 2023

Adherence to medications – defined as the extent to which patients take medications as prescribed by their healthcare providers – can be a significant clinical challenge. In developing countries, rates are even lower, with many patients showing difficulty in following treatment recommendations.

Medicine 52

Medicine Side effects Healthcare Provider Education 52

Contrarian Sales Techniques

DECEMBER 4, 2023

Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. Some sample bags come with insulation or cooling features, critical for preserving the integrity of certain medications.

Sales 52

Sales Pharmaceutical Sales Pharma Ethics 52

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. Now, in addition to doctors and providers, the FDA announced pharmacists with your medical information can prescribe Paxlovid to patients.

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FDA Doctors Side effects Patients 102

PM360

JULY 13, 2023

However, due to conjugation instability and unfavorable safety profiles of currently available ADCs, we can still do more to ensure ADCs are more broadly available and amenable options for the patients who need them. Cellectis is pioneering the concept of off-the-shelf and ready-to-use gene-edited CAR T-cells to treat cancer patients.

Patients 98

Patients Engineering Side effects Leads 98

European Pharmaceutical Review

JUNE 16, 2023

According to Maximize Market Research , new technologies are expected to boost the clinical trials market between 2022 to 2029, especially as the industry and patients are shifting towards digitalisation approaches and personalised medicines. What are the current three main challenges in clinical trials?

Safety 98

Safety Electronics Recruitment Medical 98

pharmaphorum

SEPTEMBER 16, 2022

UK-based George Medicines is running a phase 3 trial of GMRx2 – a low-dose formulation of established blood pressure drugs telmisartan, amlodipine, and indapamide – involving 1,500 patients across seven countries.

Side effects 52

Side effects Medicine Healthcare Provider Patients 52

European Pharmaceutical Review

AUGUST 30, 2022

It was about solving cold-chain logistical challenges and ensuring the vaccine doses themselves could be administered easily and efficiently with minimal discomfort for patients. These devices provide convenient, optimal drug delivery to the lungs or nasal cavity while reducing the need for patient coordination and inspiratory effort.

Management 112

Management Manufacturing Marketing Side effects 112

Medgadget

MAY 2, 2023

The system uses the patient’s EEG data to calculate a value for the amygdala-derived-EFP biomarker, and meanwhile the patient tries various mental strategies that may help to reduce the value. These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution.

Side effects 87

Side effects Prescription Healthcare Healthcare 87

Pharmaceutical Technology

NOVEMBER 30, 2022

In what’s being called a “medical bypass”, new anti-obesity drugs are almost matching efficacy rates in weight loss that have previously only been seen with weight loss surgeries. In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually. Access to anti-obesity medications.

Medical 105

Medical Manufacturing Insurance Side effects 105

Pharmaceutical Technology

NOVEMBER 30, 2022

In what’s being called a “medical bypass”, new anti-obesity drugs are almost matching efficacy rates in weight loss that have previously only been seen with weight loss surgeries. In the US, obesity care is estimated at to cost $147 billion in healthcare spending annually. Access to anti-obesity medications.

Medical 98

Medical Manufacturing Insurance Side effects 98

Pharmaceutical Technology

JANUARY 11, 2023

How patients receive treatment is being revolutionised by advancements in AI and machine learning, the internet of things (IoT) and extended reality, coupled with a growing comfort with digital devices including smartphones and telehealth, as a part of managing one’s care.

Healthcare 52

Healthcare Healthcare Medical Electronics 52