PM360

JULY 26, 2022

Following the impact of the COVID pandemic in 2020, patient engagement has become the focus area for more than half of healthcare chief information officers (CIOs). At the same time, patient portals have always been considered one of the most efficient tools for patient engagement. Explaining Medication Action.

Pharma 105

Pharma Patients Healthcare Provider Physicians 105

World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need.

Marketing 285

Marketing Prescription Side effects Doctors 285

Celeritas

SEPTEMBER 26, 2022

QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field. A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records.

Physicians 52

Physicians Patients Medical Management 52

World of DTC Marketing

DECEMBER 29, 2021

There are also several physicians chiming in with their concerns over the long-term use of the drug. Wegovy can indeed help patients lose weight, but it requires that users adhere to a diet and exercise. I reached out to some physicians to ask their opinion, and it varied. The post Wegovy hype driving demand.

Side effects 191

Side effects Physicians Patients FDA 191

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients.

Patients 52

Patients Pharma Side effects Education 52

World of DTC Marketing

JANUARY 26, 2022

We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.” Drug websites are too promotional and not updated enough to address patient needs about new drugs. ” HCP’s are moving quickly into digital.

Marketing 202

Marketing Pharma Physicians Side effects 202

Clarivate

MAY 1, 2024

Are the powerful weight loss and diabetes treatments a lose-lose for medical technology companies? GLP-1 drugs like semaglutide (Ozempic®/Wegovy®) and tirzepatide (Mounjaro®/Zepbound®) spooked investors who feared that these treatments could disrupt a number of medical technologies, including surgical obesity interventions and orthopedics.

Side effects 59

Side effects Physicians Medical Patients 59

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. However, some researchers and advocates have been less enthused, arguing that obesity shouldn’t be medicalized as a disease and that these drugs could pose unknown long-term risks, including unhealthy weight loss and gain cycles.

Insurance 271

Insurance Side effects Prescription Medical 271

World of DTC Marketing

JULY 21, 2022

Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. The MS market is a great example. Running T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

Legacy MEDSearch

JUNE 15, 2023

“At Cala, we’ve always been committed to expanding patient access and accelerating innovation in TAPS therapy for indications beyond essential tremor,” said Renee Ryan, CEO at Cala. “By By expanding into Parkinson’s disease, we are now able to bring this powerful treatment to additional patients who suffer from action hand tremors.”

Patients 98

Patients Recruitment Pharmacology Side effects 98

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities.

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Multi-role Of A Medical Sales Reps. A Medical Sales Rep comes across different doctors, physicians, and pharmacies. A Medical Sales Rep comes across different doctors, physicians, and pharmacies.

Medical sales reps 52

Medical sales reps Medical sales Doctors Training 52

World of DTC Marketing

JUNE 15, 2021

Telehealth claims accounted for 7% of all medical claims positions in January, before falling to 5.9% Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. As one thought leader told me, “I need to see patients in person when they come in for a specific problem.”

Side effects 193

Side effects Insurance Doctors Pharma 193

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. The total cost estimates for medication nonadherence range from $100 billion to $300 billion every year, when both direct and indirect costs are included.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. Not to mention the $56,000 annual price tag.

FDA 218

FDA Side effects Physicians Patients 218

Clarivate

AUGUST 17, 2022

In our latest podcast, Ideas to Innovation, we speak with Dr. Grace Lomax, the clinical director at Patient Connect, part of Clarivate. Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. Supporting patients at the point of care. Dr. Grace Lomax.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. Measuring RNA, DNA quickly.

Pharma 164

Pharma Doctors Side effects Physicians 164

Pharmaceutical Technology

JULY 20, 2022

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . However, the American Medical Association (AMA) released a statement warning that while most patients benefit from Paxlovid, it is not for everyone.

Food and Drug Administration 111

Food and Drug Administration Physicians Prescription Medical 111

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Pharma Side effects 200

Pharmaceutical Technology

AUGUST 12, 2022

The FDA’s breakthrough device programme is for medical devices or device-led combination products that provide more effective treatment or diagnosis of diseases. The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers.

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

pharmaphorum

AUGUST 11, 2022

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 Pharmacogenomics, the understanding of how genes impact an individual’s response to medications, provides a potential outlet to better optimised therapies. billion in the United States alone.

Side effects 89

Side effects Medical Prescription Patients 89

Legacy MEDSearch

JUNE 28, 2023

2 The incidence of infantile hemangiomas (IHs) in neonatal patients (under 28 days of age) varies, with a reported rate ranging from 1.1 2 The incidence of infantile hemangiomas (IHs) in neonatal patients (under 28 days of age) varies, with a reported rate ranging from 1.1 ”, states board-certified cosmetic dermatologist, Roy G.

Medical 52

Medical FDA Recruitment Side effects 52

Contrarian Sales Techniques

JULY 7, 2023

Yes, it's about selling medications and healthcare products. In essence, pharma sales is about connecting healthcare providers with the medications and treatments they need for their patients. There's a sense of accomplishment in knowing that my work contributes to healthcare and patient wellbeing.

Sales 52

Sales Pharma Side effects Pharmaceutical Sales 52

Legacy MEDSearch

OCTOBER 25, 2022

EndoStim , a medical device company developing and commercializing a first-in-class implantable neurostimulation treatment for drug refractory gastroesophageal reflux disease (GERD), announced that the U.S. Our goal is to bring this new therapy to patients as quickly as possible. About the EndoStim System. About EndoStim.

Food and Drug Administration 98

Food and Drug Administration FDA Side effects Recruitment 98

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. from 2021 and reach $4.2 billion in 2025.

Prescription 105

Prescription Medical Side effects Patients 105

Pharma Marketing Network

SEPTEMBER 15, 2020

24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. DHC Webinar | THUR, Sept.

Side effects 52

Side effects Medical Media Physicians 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

pharmaphorum

SEPTEMBER 16, 2022

Atopic dermatitis (AD) is a highly prevalent chronic dermatological disease, with symptoms which include itching, dry skin, severe pain, and inflammation – all of which create considerable stress in the daily lives of patients and often negatively affect their day-to-day and long-term well-being. However, side effects do happen.

Management 77

Management Side effects Patients Safety 77

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Legacy MEDSearch

OCTOBER 25, 2023

She emphasized the significance of these findings stating, “When assessing the clinical benefits of therapies for chronic neurological disorders such as migraine, it’s important to evaluate patient adherence and clinical efficacy over a long period of time, in order to eliminate possible tachyphylaxis or waning over time.

Side effects 52

Side effects Recruitment Networking Management 52

PM360

OCTOBER 13, 2023

What HCPs do want from digital content unsurprisingly is transparency, neutrality, ease of use, visibility, and medical content and colleagues put front and center over marketing tactics. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

Specialization 45

Specialization Leads Pharma Side effects 45