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Can Medical Science Liaisons Improve Pharma Sales Effectiveness?

Revosuite

The sales and marketing landscape for pharmaceuticals has been changing for some time thanks to the wealth of information now available online for doctors to access at their leisure – but face to face information and education is still as important as ever when exploring new pharmaceutical products. appeared first on REVO.

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Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

eMediWrite

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

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Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

While the sales force is still a crucial part of any pharmaceutical company, the demand for Medical Affairs teams continue to rise. How are sales reps and Medical Science Liaisons (MSLs) the same? Ways Pharma reps and MSLs are different: Typically, an MSL holds a doctorate degree, whether it be a PhD, MD, or PharmD.

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The Role of Medical Science Liaisons in The Pharmaceutical Industry

Contrarian Sales Techniques

Are you ready to explore the fascinating world of Medical Science Liaisons (MSLs) in the pharmaceutical industry ? MSLs are considered the experts in scientific and medical information and they are responsible for building relationships with healthcare professionals.

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Every scientific message has a story. Medical communications must adapt to effectively bring these to life.

pharmaphorum

Medical communications are in a state of transition. Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content.

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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

Life sciences companies’ owned channels remain relevant. Pharma reps are especially critical when it comes to product information, with 55% of all U.S. physicians, 48% accessed product info through pharma HCP websites, a notable source of this type of content for endocrinologists (60%). Channel Use in Flux. Among all U.S.

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2022 Pharma Marketing Trend to Watch: Musical Chairs

Eversana Intouch

As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.