World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost?

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World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” ” Can influencers persuade people to ask for Wegovy?

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World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

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Side effects Media Prescription Pharma 130

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Cost is not that big of an issue for people who have health insurance.

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World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Agencies are equally responsible for bad DTC TV.

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Side effects Media Pharma Prescription 297

World of DTC Marketing

JULY 1, 2021

What really surprised me was the use of social media to research Rx drugs. Some people complained about side effects, but there were many more questions about when to take medications and how to get help with costs. ” Given the era of “fake news” and sensational media headlines, I can certainly understand that.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. HCPs want to understand their patients better as insurers require better patient outcomes.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 4our: Use social media to listen to your audience and develop a content plan based upon their comments/concerns and questions. 7even : Beware the PR trap.

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Side effects Media Doctors Patients 219

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

AUGUST 10, 2022

” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor. Social media is great for potentially reaching HCPs but not online health seekers.

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World of DTC Marketing

DECEMBER 11, 2020

In particular, they are much more focused on the health implications of the vaccine (for example, side effects, ingredients, speed of the vaccine development process)—they want to know it is safe and they want to see that others are safe after receiving the vaccine.

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Physicians Media Side effects Safety 227

World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Even though most of the posts are personal and a lot are potentially bogus, what is the effect of someone saying, “the drug made me sick to my stomach”? .” Social media provides a great tool for listening.

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Media Side effects Doctors Prescription 182

World of DTC Marketing

DECEMBER 2, 2021

What I’m seeing is an increase in the use of social media for online health-seeking. What people seem to be interested in are drug side effects vs. efficacy. Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior.

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Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

MAY 31, 2022

With all the misinformation on social media around health, one could certainly see why more people are online health seekers. They’re going online to learn about side effects, costs, and benefits. It’s ironic because pharma will spend a lot of money on paid media, but not content people want.

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Marketing Pharma Side effects Media 179

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

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Side effects FDA Media Pharma 207

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC? Pharma websites need to evolve.

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World of DTC Marketing

MAY 14, 2021

While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues. The media loves negative news. More and more people want to see change in the workplace, and they are risking their careers to bring about that change.

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World of DTC Marketing

JANUARY 13, 2022

Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites.

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Pharma Side effects Prescription Doctors 217

World of DTC Marketing

DECEMBER 10, 2021

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. They spent millions on a new corporate campus in downtown Cambridge and believed their PR. Trouble was on the way, though.

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World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JULY 22, 2020

The question that the media is asking is “will consumers trust a COVID-19 vaccine?” When a vaccine is finally approved, and one will be, there are going to be several challenges: 1ne: Convincing people the vaccine is safe and effective. Whose is better at protecting us and which one has the least amount of side effects?

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World of DTC Marketing

JULY 29, 2020

6ix: Online health seekers have become savvier and are checking your claims via social media. I was surprised, as were our clients when late last year a number of people said they read that the side effects of a new diabetes medication were “terrible” When probed they all offered posted personal experiences on social media.

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Marketing Pharma Media Side effects 183

World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. This is especially true in an era when social media stories are not credible.

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Marketing Media Side effects Doctors 139

Eversana Intouch

MARCH 13, 2024

While the general public consumes about 17 hours of media a week and 2.5 hours of social media a day — ads are too pricey, inefficient, and deliver inconsistent results. The “ugly” aspects, the side effects, and the unpleasant truths are all concealed.

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Marketing Side effects Media Healthcare 89

Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. Create new content on a regular basis and promote your content through social media, email marketing, and other channels. It takes time to build an audience and see results.

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World of DTC Marketing

NOVEMBER 13, 2020

If, for example, the buzz on social media is about a side effect of your drug, you should act quickly with the facts that address online health seeker needs. A good hire is someone who knows that the industry has to change and has the management experience to get it done versus someone who will “just do the job.”

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World of DTC Marketing

OCTOBER 19, 2020

While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking. The FDA needs to eliminate the need for fair balance for online ads because nobody is going to ask for a drug without first knowing the product’s side effects.

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World of DTC Marketing

DECEMBER 28, 2020

It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Having just a website is not enough. Let’s be clear about pharma product websites.

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World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s.

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World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues.

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World of DTC Marketing

JANUARY 26, 2022

DTC marketing will be less about “selling” as opposed to helping patients understand their treatment choices with clear language of side effects as applied to real-life scenarios. Pharma needs to experiment with ways to help patients and caregivers instead of “buy us.”

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Marketing Pharma Physicians Side effects 202

Pharma Marketing Network

SEPTEMBER 15, 2020

New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. Social media trends. The event will span two days, lasting just 90 minutes per day, and feature unique content each day. REGISTER HERE.

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Side effects Medical Media Physicians 52

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. Regeneron also considers cancer patients’ geographic location.

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pharmaphorum

DECEMBER 7, 2022

Neuralink has already come under the scrutiny of groups, including the Physician’s Committee for Responsible Medicine, which has called for the company to release data from its animal experiments, including side effects from the implant procedure, such as infections.

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