World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. That’s an increase of 4.8%

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Pharma Side effects Prescription Doctors 217

PM360

DECEMBER 14, 2023

Influencers moving into pharma marketing isn’t new. While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects.

Medical 105

Medical Side effects Physicians Prescription 105

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Media Healthcare Healthcare Education 74

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. It’s more about weighing the benefit against the potential side effects. In the past, the cost was a key issue.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. 6ix: Online health seekers have become savvier and are checking your claims via social media.

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Marketing Pharma Media Side effects 183

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

NOVEMBER 13, 2020

SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. How long does it take to hire a new pharma employee? The post Big, bureaucratic pharma appeared first on World of DTC Marketing.com. and 6 weeks?

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Pharma Side effects Marketing Management 155

World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Agencies are equally responsible for bad DTC TV.

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Side effects Media Pharma Prescription 297

World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

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Pharma Side effects FDA Media 180

World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues. The media loves negative news. The post Thoughts on working with and in the pharma industry.

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World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

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Side effects Media Prescription Pharma 130

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

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Side effects Physicians Insurance Marketing 203

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

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Marketing Media Side effects Pharma 252

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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Marketing Side effects Prescription Media 265

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Healthcare Provider (HCP) Marketing.

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Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.”

Pharma 180

Pharma Side effects Medical FDA 180

World of DTC Marketing

OCTOBER 11, 2021

I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 7even : Beware the PR trap.

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Side effects Media Doctors Patients 219

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. AI may predict the questions patients and physicians have about a drug or its side effects. Basically, the AI integration monitors social media content around certain keywords and the call center and recommends content be added to the website.

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Pharma Doctors Side effects Physicians 164

World of DTC Marketing

MARCH 29, 2021

While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. They became a big pharma company and lost some of the people who made Biogen such great biotech. They became a big pharma company and lost some of the people who made Biogen such great biotech. What happened?

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Side effects FDA Media Pharma 207

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. Pharma websites need to evolve. So what is the purpose of DTC?

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Marketing Media Side effects Prescription 155

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

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Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

DECEMBER 2, 2021

What I’m seeing is an increase in the use of social media for online health-seeking. What people seem to be interested in are drug side effects vs. efficacy. Some medications to treat minor health problems may not require in-depth research, but others lead to online health-seeking behavior.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” Kantar Media, 2020. billion in the US alone. ” U.S.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

Pharma Marketing Network

MARCH 23, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. billion in the US alone.

Pharma 52

Pharma Side effects Education Pharmaceutical 52

World of DTC Marketing

JULY 22, 2020

The question that the media is asking is “will consumers trust a COVID-19 vaccine?” ” According to a poll conducted last year by Gallup, people do trust pharma companies to develop life-saving medications but the “trust” in anything to do with the government has declined significantly.

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Government Side effects Media Pharma 130

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

DECEMBER 10, 2021

Biogen went from being agile biotech to big pharma. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. The company was riding high on their MS drugs, but the competition was on the way.

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Training Side effects Consulting Media 231

Eversana Intouch

MARCH 13, 2024

As a creative professional entrenched in the health and wellness industry, I naturally pondered “How could this translate to the pharma marketing world?” While the general public consumes about 17 hours of media a week and 2.5 hours of social media a day — ads are too pricey, inefficient, and deliver inconsistent results.

Marketing 89

Marketing Side effects Media Healthcare 89

World of DTC Marketing

DECEMBER 28, 2020

It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Let’s be clear about pharma product websites. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies. Having just a website is not enough.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. To ignore social media trending topics around your brand is a huge mistake.

Marketing 139

Marketing Media Side effects Doctors 139

Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. Create new content on a regular basis and promote your content through social media, email marketing, and other channels.

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Marketing Pharmaceutical Sales Education 98

World of DTC Marketing

JUNE 1, 2021

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D.

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Side effects FDA Patients Doctors 187

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

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Marketing Pharma Side effects Training 52

Pharma Marketing Network

SEPTEMBER 15, 2020

New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. Social media trends. Topics covered : The new realities of a virtual launch. The latest research on physician preferences. REGISTER HERE.

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Side effects Medical Media Physicians 52