World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Their doctor was a distant second.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

OCTOBER 11, 2021

First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 4our: Use social media to listen to your audience and develop a content plan based upon their comments/concerns and questions.

Side effects 219

Side effects Media Doctors Patients 219

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. 2wo : Content shouldn’t be stagnant.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Social media provides a great tool for listening. Nowhere to be found.

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor. Social media is great for potentially reaching HCPs but not online health seekers.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. What I’m seeing is an increase in the use of social media for online health-seeking. What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

MAY 31, 2022

With all the misinformation on social media around health, one could certainly see why more people are online health seekers. Over 95% of people, when hearing about new treatment options, will go online BEFORE asking their doctor for/about the product. They’re going online to learn about side effects, costs, and benefits.

Marketing 179

Marketing Pharma Side effects Media 179

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Some are, but most aren’t. Having just a website is not enough.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

JANUARY 13, 2022

Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites. The bounce rate, time on site, and the number of pages viewed continue to be atrocious for pharma websites, yet pharma is experimenting with new digital tactics?

Pharma 217

Pharma Side effects Prescription Doctors 217

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 23, 2020

When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis. The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. In today’s environment your website, alone, is not going to get them to run to their doctor for an Rx.

Marketing 139

Marketing Media Side effects Doctors 139

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

Side effects 187

Side effects FDA Patients Doctors 187

World of DTC Marketing

JANUARY 26, 2022

Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. DTC marketing will be less about “selling” as opposed to helping patients understand their treatment choices with clear language of side effects as applied to real-life scenarios.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. Measuring RNA, DNA quickly. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

PM360

MARCH 24, 2023

Among polled patients who had never accessed a cancer-support program, education about cancer treatments and their side effects (33%), as well as information to help them better understand their cancer (32%) topped the list of resources they wished they had received. Regeneron also considers cancer patients’ geographic location.

Patients 98

Patients Education Side effects Media 98

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? 7even: Lack of updated information when your medication or health condition is in the news or discussed on social media.

Pharma 180

Pharma Side effects Medical FDA 180

Referral MD

JULY 28, 2022

Build a Strong Social Media Presence for your Practice. Today, close to 71% of consumers who have had a pleasant social media service experience with a brand or a doctor’s office visit is likely to recommend it further. The key is to reach out.

Healthcare 52

Healthcare Healthcare Media Patients 52

Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” Kantar Media, 2020. billion in the US alone. ” U.S.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

Pharma Marketing Network

MARCH 23, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. billion in the US alone.

Pharma 52

Pharma Side effects Education Pharmaceutical 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. Things like: Media spend. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Prescription lift.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Market research only tells part of the story.

Marketing 52

Marketing Pharma Side effects Training 52

PM360

JUNE 11, 2022

The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers.

Patients 59

Patients Pharma Education Media 59

World of DTC Marketing

SEPTEMBER 29, 2021

What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? How patients fare after being diagnosed with chronic illnesses depends a lot more on them than on their doctors.

Patients 199

Patients Side effects Doctors Healthcare 199

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Why the disconnect? Give Patients the Resources They Want.

Patients 98

Patients Prescription Doctors Education 98

Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

Healthcare 52

Healthcare Healthcare Safety Patients 52

Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Since I had been at the doctor, I had lost 22 pounds in those 10 to 12 days. We went to an Italian restaurant after that doctor’s appointment. Do you have a team?

Patients 64

Patients Sales Medical sales Doctors 64

World of DTC Marketing

AUGUST 17, 2020

Everyday I’m seeing ads in social media for quack supplements and it’s rumored that the “pillow guy” is talking to Trump about a supplement to fight COVID while Trump’s people try and play it down. Again, I would expect that given that people are staying away from their doctor’s office.

Pharma 230

Pharma Sales tools Side effects Marketing 230