Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

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World of DTC Marketing

AUGUST 10, 2022

” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC? Pharma websites need to evolve.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. ” HCP’s are moving quickly into digital. Pharma needs to experiment with ways to help patients and caregivers instead of “buy us.”

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World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. I have been developing, for clients, a patient journey map from awareness to asking for an Rx based on research with current customers. DTC managers are often surprised by the results.

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World of DTC Marketing

OCTOBER 19, 2020

While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking. Forward-thinking pharma marketers are thinking about ways to integrate DTC marketing into telehealth and at physician portals. For new drug launches, TV is still number one.

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World of DTC Marketing

DECEMBER 28, 2020

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Having just a website is not enough. Let’s be clear about pharma product websites.

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World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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World of DTC Marketing

FEBRUARY 7, 2021

AI may predict the questions patients and physicians have about a drug or its side effects. Basically, the AI integration monitors social media content around certain keywords and the call center and recommends content be added to the website. The question then becomes, should that content be distributed by AI?

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pharmaphorum

DECEMBER 7, 2022

Neuralink has already come under the scrutiny of groups, including the Physician’s Committee for Responsible Medicine, which has called for the company to release data from its animal experiments, including side effects from the implant procedure, such as infections. — Physicians Committee (@PCRM) November 30, 2022.

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World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis.

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Pharma Marketing Network

SEPTEMBER 15, 2020

New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. The latest research on physician preferences. Social media trends. Topics covered : The new realities of a virtual launch. REGISTER HERE.

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Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. Create new content on a regular basis and promote your content through social media, email marketing, and other channels. It takes time to build an audience and see results.

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World of DTC Marketing

AUGUST 11, 2021

Social Media – What’s being said about your product? On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. If you’re offering a coupon you can measure downloads and redemptions. What are the biggest concerns?

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. ” Everyone Agrees AI Needs Guardrails Conversations about AI always turn quickly to the risks.

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LEVO Health

AUGUST 22, 2022

In contrast, a patient who has been recently diagnosed with cancer will benefit from more action-inducing content about finding a physician and a second opinion on treatment because time will be of the utmost importance to maximize their patient outcomes. . How to manage common side effects. Preparing for treatment.

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PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Healthline Media Consumer Drug Information Pages Visitor survey. Healthline Media Rx Medication Discount Service survey. 1 References: 1.

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PM360

MAY 25, 2023

Using NLP algorithms, ChatGPT can quickly and accurately analyze large amounts of customer feedback and sentiment from social media posts, comment sections, and online reviews. This capability allows pharma marketers to gain valuable insight into specific healthcare needs.

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Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Market research only tells part of the story.

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Rep-Lite

MARCH 14, 2024

Networking Skills: Actively networking within the healthcare industry enables sales reps to establish and nurture relationships with key stakeholders, including physicians, nurses, administrators, and purchasing managers. Sales reps must demonstrate honesty, integrity, and reliability in all interactions.

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Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

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Pharmaceutical Technology

MAY 5, 2023

In an alert issued last week , the FDA said apetamin is being promoted over social media as a weight-gain solution and highlighted that young adults are reporting cardiac and nervous system disorders, and liver injury after taking the drug.

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PM360

NOVEMBER 29, 2022

Patients should understand that many OTC products are indicated for acute constipation and should not be taken chronically unless under the supervision of a physician,” McCourt says. “We Help Patients Understand the Need for Effective Treatment—and Get It. We have to make sure patients are getting adequate care.”.

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Pharma Marketing Network

JUNE 11, 2020

There was in those days, social media was sort of a little bit of an outcast, in terms of the major conferences didn’t focus on it too much. So, a bunch of us who were really into social media said, “Look, we’re going to have an unconference”, you know, sort of Like, yeah, a satellite conference. So you kind of stood out.

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Silver Line CRM

MARCH 22, 2021

What are people saying about your products on social media? What side effects are they talking about? . You don’t need 25 pieces of information from them to set up a phone call or follow-up with the physician to learn more. So, how can you be empathetic and put the patient at the forefront of every decision you make?

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Evolve Your Success

FEBRUARY 13, 2024

It is primary care physicians who are looking into the general population to help determine if there’s disease there. I had relationships with physicians because of my career, thankfully. One of the beautiful parts of social media is that we can connect with people far away very easily. He said he wouldn’t do it.

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World of DTC Marketing

AUGUST 1, 2022

The Media Promotes Weight Loss Drugs But… The headlines are all over social media. They can be expensive and have serious side effects. An app called Calibrate offers personalized coaching and access to physician-prescribed GLP-1 agonists for $1,649 per year or $138 per month.

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World of DTC Marketing

NOVEMBER 16, 2020

SUMMARY: The numbers game for COVOD-19 vaccine makers has started but what most of the public, and the media, don’t understand is that the preliminary numbers don’t mean a damn thing until they are peer-reviewed. Moderna said their Covid vaccine is more effective than Pfizer’s, with nearly 95% efficacy.

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World of DTC Marketing

SEPTEMBER 13, 2021

Every day there seems to be a media story on someone who died because they were unvaccinated. Some physicians have refused to see unvaccinated patients, but I’m not sure that’s a solution. The other possible side effect of all this could be the reluctance to try newly approved drugs.

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