pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing.

Media 76

Media Healthcare Healthcare Education 76

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

Side effects 130

Side effects Media Prescription Pharma 130

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” ” Can influencers persuade people to ask for Wegovy?

Marketing 192

Marketing Pharma Side effects Media 192

World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Last year was an excellent year for our consulting group.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

AUGUST 10, 2022

Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. 2wo : Content shouldn’t be stagnant.

Marketing 252

Marketing Media Side effects Pharma 252

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Over half of HCPs reportedly notice relevant ads and posts on their social media feeds.

Media 52

Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. ” Then there is a spot for a drug for cancer patients that has a forgettable name. People trust prescription drugs, but they don’t trust pharma to tell them the truth about how those drugs work and the side effects.

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Side effects Media Pharma Prescription 297

World of DTC Marketing

JULY 1, 2021

Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions. What really surprised me was the use of social media to research Rx drugs. The answer to that is generally no.

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Side effects Doctors Prescription Media 217

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

OCTOBER 11, 2021

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic. 6ix: Data is crucial even to patients.

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Side effects Media Doctors Patients 219

PM360

MARCH 24, 2023

Cancer-support programs provide vital assistance to patients and their caregivers as they face one of the toughest times of their lives. Yet while patients are interested in these programs, new survey data suggests they aren’t taking advantage of them. We’re committed to serving the entire patient community.”

Patients 98

Patients Education Side effects Media 98

World of DTC Marketing

AUGUST 25, 2021

MS patients are often more willing to try new treatments but are very wary of quality of life issues. We also see a decline in trust in social media posts about branded prescription drugs. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor.

Marketing 154

Marketing Side effects Prescription Media 154

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. 1ne: Pharma websites need to focus more on key benefits as perceived by patients beyond medical terms. Social media provides a great tool for listening. So where is the disconnect?

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

MAY 31, 2022

With all the misinformation on social media around health, one could certainly see why more people are online health seekers. They’re going online to learn about side effects, costs, and benefits. Pharma companies also don’t invest enough in content that patients want. They’re not.

Marketing 179

Marketing Pharma Side effects Media 179

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising. What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. So what is the purpose of DTC?

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

JULY 21, 2022

Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. The MS market is a great example.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

MAY 14, 2021

While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues. The media loves negative news. Every pharma CEO should require that every employee has a KRA on focusing on patients. But we still have a long way to go.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. 2wo: The competition’s MS drugs were better – The MS market is lucrative, and competitors launched products that were better than Biogen’s with fewer side effects discussed by the MS community online.

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Side effects FDA Media Pharma 207

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. First, let’s dispel a recent topic: telehealth.

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Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JUNE 1, 2021

Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Knopman, a Mayo Clinic neurologist who treats Alzheimer’s patients and is a member of the FDA advisory committee. Washington Post.

Side effects 187

Side effects FDA Patients Doctors 187

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

JANUARY 26, 2022

We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.” Drug websites are too promotional and not updated enough to address patient needs about new drugs. ” HCP’s are moving quickly into digital.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. This is especially true in an era when social media stories are not credible.

Marketing 139

Marketing Media Side effects Doctors 139

Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

NOVEMBER 13, 2020

If, for example, the buzz on social media is about a side effect of your drug, you should act quickly with the facts that address online health seeker needs. Those of us who have experience working in pharma also know that the higher you move up the corporate ladder, the further the distance from the patients we serve.

Pharma 155

Pharma Side effects Marketing Management 155

Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. This information could be valuable to potential patients who are considering taking the drug, and it could help the company attract new leads.

Marketing 98

Marketing Pharmaceutical Sales Education 98

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

World of DTC Marketing

AUGUST 11, 2021

What’s so unique about DTC marketing is that all initiatives work together to drive a targeted patient behavior. Social Media – What’s being said about your product? On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment.

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Marketing Side effects Management Media 143

LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. Attract patients. Using Marketing Automation for the Patient Journey. How the patient journey progresses varies significantly based on the patient and what services they are seeking.

Marketing 52

Marketing Patients Physicians Healthcare 52

World of DTC Marketing

FEBRUARY 7, 2021

Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. Measuring RNA, DNA quickly.

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Pharma Doctors Side effects Physicians 164

Pharma Marketing Network

SEPTEMBER 15, 2020

Thought leader experts will review the complexities and opportunities for life science companies to deliver new programs that achieve positive outcomes – for patients and their care teams. Social media trends. Register for this September 24 Webinar Now. The DHC Virtual Summit with Novartis | WEDS, Sept. 30 – THURS, Oct.

Side effects 52

Side effects Medical Media Physicians 52

Referral MD

JULY 28, 2022

Providing optimal customer service for your patient is your healthcare practice’s top priority. Patients expect this in a post covid world. Implementing cloud storage for safekeeping patients’ electronic health records has significantly streamlined collaborative patient care in the US. The key is to reach out.

Healthcare 52

Healthcare Healthcare Media Patients 52

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? 7even: Real patient stories. So let’s get right into it… 1ne: It takes about 50 milliseconds (that’s 0.05

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Pharma Side effects Medical FDA 180

PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

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Education Medical Media Patients 89