World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? The answer is “maybe.”

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World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

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World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Agencies are equally responsible for bad DTC TV.

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

AUGUST 25, 2021

We also see a decline in trust in social media posts about branded prescription drugs. Prescription drugs for depression should take an empathetic view but should not over-promise. 4our: Online paid media – DTC marketers continue to write big checks to Google for paid serac even though the analytics tend to be poor.

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World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S. Nowhere is this clearer than in pharma DTC TV ads.

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World of DTC Marketing

AUGUST 4, 2021

It’s more about weighing the benefit against the potential side effects. Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. Cost is not that big of an issue for people who have health insurance.

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World of DTC Marketing

DECEMBER 2, 2021

Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What I’m seeing is an increase in the use of social media for online health-seeking. What people seem to be interested in are drug side effects vs. efficacy. ” Uh…no.

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World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. Even though most of the posts are personal and a lot are potentially bogus, what is the effect of someone saying, “the drug made me sick to my stomach”? .” ” Where was the brand’s response?

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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World of DTC Marketing

MAY 17, 2021

Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. I’ve spent a lot of time mining social media data for clients to show what people are saying about their products. So what is the purpose of DTC? Pharma websites need to evolve.

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World of DTC Marketing

JANUARY 13, 2022

billion across prescription meds, iSpot reports. Pharma still wastes way too much money on paid media rather than investing money in usability studies and other valuable tools to keep online health seekers at their websites. (Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 That’s an increase of 4.8%

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World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

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World of DTC Marketing

DECEMBER 28, 2020

It needs to be a total digital marketing integrated effort that considers social media and third party websites like patients like me. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Having just a website is not enough. Let’s be clear about pharma product websites.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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World of DTC Marketing

OCTOBER 9, 2020

It involves not only your product website but also what other patients are saying about your product in social media. To ignore social media trending topics around your brand is a huge mistake. This is especially true in an era when social media stories are not credible.

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Pharma Marketing Network

MARCH 25, 2023

According to a report by Kantar Media, in 2020, spending on DTC advertising was estimated to be around $7.2 This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects. ” Kantar Media, 2020. billion in the US alone. ” U.S.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Nearly three in five people have experienced out-of-pocket prescription costs they couldn’t afford. 1 About half of the general U.S. 1 References: 1.

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World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 7even: Lack of updated information when your medication or health condition is in the news or discussed on social media. First impressions are 94% design-related. 5ive: The homepag e should have a direct link to co-pay coupons. 7even: Real patient stories.

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Pharma Side effects Medical FDA 180

Silver Line CRM

NOVEMBER 11, 2020

What data integration and effective measurement looks like in action is a consolidated dashboard outlining marketing efforts so you can see your ROI in real-time. Things like: Media spend. Prescription lift. Specialty pharmacies coordinating prescriptions, refills, and shipments. Another is managing side effects.

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PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Sabrina Skiles.

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Patients Pharma Education Media 59

World of DTC Marketing

SEPTEMBER 29, 2021

What happens when someone loses the will to live because they are tired of dealing with chronic health conditions and prescription drugs that have nasty side effects? We think that medications can help, but social media is full of posts from people who report quality of life-altering side effects.

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PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

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World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects.

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