PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. These NPs tend to operate as primary care physician (PCP) practices and refer patients to specialists just like any PCP provider.

Physicians 98

Physicians Marketing Medical Prescription 98

Referral MD

APRIL 27, 2023

Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs. Conclusion The future is bright for healthcare technology and the future of medicine.

Healthcare 52

Healthcare Healthcare Doctors Management 52

PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. Finally, 93% of providers surveyed said GoodRx improved patient access, and 88% said it improved patient medication adherence.

Media 52

Media Prescription Healthcare Provider Patients 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Prescription refills. Patient verification. Drug information .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Rep-Lite

NOVEMBER 14, 2023

These jobs in medical sales play a role in ensuring that healthcare providers have access to the latest and most effective solutions. This requires the sales representative to stay up-to-date with the latest advancements in healthcare products and technologies. Many companies post job openings on their career pages.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Veeva

AUGUST 15, 2021

Get continuous, automatic data updates to improve sales rep productivity and drive intelligent engagement with healthcare providers. Quickly confirm specialty data, prescriptive authority, and sample eligibility to ensure compliance with regulations and privacy laws. Streamline compliance. Improve planning.

Sales 52

Sales Healthcare Healthcare Healthcare Provider 52

PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? A real and permanent change in how care is delivered is needed to address the increased expectations of healthcare consumers.

Retail 97

Retail Healthcare Healthcare Marketing 97

PM360

NOVEMBER 21, 2022

Over recent years, the pharmacy has evolved from merely the point of filling a prescription to a highly frequented healthcare destination. The pharmacy is no longer simply the last stop on a patient’s healthcare journey. Build Awareness with In-Pharmacy Advertising.

Marketing 52

Marketing Education Retail Prescription 52

PM360

SEPTEMBER 7, 2023

Leverage data for effective targeting: Data-driven targeting strategies reveal media usage behaviors that help communicators identify platforms and pathways to meet caregivers where they are. Providing caregiver-targeted tools and resources to healthcare providers is a win-win.

Healthcare 52

Healthcare Healthcare Education Patients 52

Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers. That’s right. But it wasn't just about being personable.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

PM360

JUNE 11, 2022

Their authenticity and credibility is their superpower—don’t diminish that by being overly prescriptive. The pandemic sparked an increase in social media activity, as patients sought relief via online communities. Social media consumption remains high, making influencer programs more valuable than ever. Sabrina Skiles.

Patients 59

Patients Pharma Education Media 59

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

Patients 98

Patients Prescription Doctors Education 98

Rep-Lite

JUNE 28, 2023

By leveraging your sales acumen, communication skills, and genuine passion for making a difference, you can be the bridge that connects healthcare providers with life-saving innovations. Building professional connections can open doors to hidden job opportunities and provide valuable insights from experienced professionals.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Referral MD

MAY 4, 2022

It seeks to optimize the way we establish and nurture meaningful and sustainable relationships in efforts to enhance patient experience, improve population health, reduce costs and improve the work life of healthcare providers – ultimately leading to increased trust in and loyalty to the organization. Enhance patient experience.

CRM 52

CRM Healthcare Healthcare Management 52

PM360

NOVEMBER 21, 2022

What partnership opportunities are available for life sciences companies with vendors, startups, and other companies that specialize in implementing and designing the digital front door for healthcare providers or hospital systems? What do these companies even want from potential industry partners? Engaging with Patients Pre-Consult.

Patients 95

Patients Consulting Physicians Healthcare 95

PM360

NOVEMBER 21, 2022

One way to achieve this is putting the focus back on market research, such as customer satisfaction surveys and market surveys, to understand the evolving needs and barriers for consumers and healthcare providers. Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

NOVEMBER 12, 2023

And what are the best tools and techniques to optically target patients and healthcare providers without running afoul of new regulations? In this case, companies are not targeting any one individual or any single identifier out there in the digital landscape of media serving or ad serving.

Patients 52

Patients Marketing Medical Pharmaceutical 52

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Then during the visit, healthcare providers can utilize tools such as a 3D human anatomy app to help patients visualize their treatments and conditions.

Education 98

Education Doctors Patients Physicians 98

Cadensee

JULY 20, 2021

What we see in social media is an amplification of a very small group which creates hesitancy. How many hours a day do you commit or spend in order to promote your social media channels? On my phone, I stopped all notifications from social media, because that would consume me to death. So, vaccine hesitancy.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52