World of DTC Marketing

JULY 5, 2022

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs.

Marketing 155

Marketing Media Side effects Prescription 155

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

OCTOBER 19, 2020

The current trends in digital healthcare are the use of telehealth and increased use of email to communicate with HCP’s. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking. For new drug launches, TV is still number one.

Pharma 180

Pharma Side effects FDA Media 180

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

FEBRUARY 7, 2021

However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. When you have a healthcare problem, you want answers as soon as possible and don’t want to wait for a callback. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

AUGUST 11, 2021

However, healthcare marketing is not CPGs or an eCommerce site. Social Media – What’s being said about your product? On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. What are the biggest concerns?

Marketing 143

Marketing Side effects Management Media 143

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Using ChatGPT, pharma marketers can create personalized messaging for healthcare providers.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. Healthcare practices can no longer rely on a one-size-fits-all marketing approach.

Marketing 52

Marketing Patients Physicians Healthcare 52

Clarify Health

JULY 27, 2020

Healthcare is notoriously conservative in its adoption of technology. With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. Are patients justified in their fear of returning to a healthcare setting?

Healthcare 52

Healthcare Healthcare Safety Patients 52

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Contact Rep-Lite For Unmatched Talent Management!

Medical sales reps 52

Medical sales reps Medical sales Medical Sales 52

PM360

JULY 13, 2023

Healthline Media Rx Savings Program Healthline Media Elisabeth Paredes, VP of Sales eparedes@heathline.com High drug prices routinely turn consumers away at the point of purchase. Healthline Media Consumer Drug Information Pages Visitor survey. Healthline Media Rx Medication Discount Service survey. 1 References: 1.

Education 89

Education Medical Media Patients 89

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Most people interacting with healthcare aren’t at their best.

Marketing 52

Marketing Pharma Side effects Training 52

PM360

NOVEMBER 29, 2022

Those patients should be encouraged to talk with their healthcare providers about their chronic constipation—and the dangers of living with it, Ironwood Pharmaceuticals CEO Thomas McCourt says. Second, patients aren’t communicating clearly with their healthcare provider about their constipation symptoms.

Patients 98

Patients Prescription Doctors Education 98

Pharmaceutical Technology

MAY 5, 2023

In an alert issued last week , the FDA said apetamin is being promoted over social media as a weight-gain solution and highlighted that young adults are reporting cardiac and nervous system disorders, and liver injury after taking the drug. In this case, the woman had taken apetamin in the form of cyproheptadine, lysine, and vitamin syrup.

Food and Drug Administration 52

Food and Drug Administration FDA Side effects Food 52

Pharma Marketing Network

JUNE 11, 2020

There was in those days, social media was sort of a little bit of an outcast, in terms of the major conferences didn’t focus on it too much. So, a bunch of us who were really into social media said, “Look, we’re going to have an unconference”, you know, sort of Like, yeah, a satellite conference. So you kind of stood out.

Media 52

Media Pharma Ethics Consulting 52

Silver Line CRM

MARCH 22, 2021

What are people saying about your products on social media? What side effects are they talking about? . You don’t need 25 pieces of information from them to set up a phone call or follow-up with the physician to learn more. So, how can you be empathetic and put the patient at the forefront of every decision you make?

Pharma 52

Pharma Patients Medical Medicine 52

World of DTC Marketing

AUGUST 1, 2022

The Media Promotes Weight Loss Drugs But… The headlines are all over social media. They can be expensive and have serious side effects. An app called Calibrate offers personalized coaching and access to physician-prescribed GLP-1 agonists for $1,649 per year or $138 per month.

Healthcare 234

Healthcare Healthcare Insurance Prescription 234

Evolve Your Success

FEBRUARY 13, 2024

Rob also shares what it is like to be in remission for several years, how cancer transformed his sales strategies, and why he wants to be useful for other people in their healthcare experiences. It is primary care physicians who are looking into the general population to help determine if there’s disease there.

Patients 64

Patients Sales Medical sales Doctors 64