World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. Most physicians are trained in medicine and rely on their experiences to understand patients.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis.

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. 65% agreed that AI has had a net positive impact on the practice of medicine to date.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

PM360

MAY 25, 2023

Using NLP algorithms, ChatGPT can quickly and accurately analyze large amounts of customer feedback and sentiment from social media posts, comment sections, and online reviews. For pharma marketers, this means BioGPT’s more specific training will help to provide more precise and trustworthy information.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Level of assistance and training for support specialists.

Marketing 52

Marketing Pharma Side effects Training 52