World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

FEBRUARY 7, 2021

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. Measuring RNA, DNA quickly. So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

DECEMBER 23, 2020

How do physicians feel about patients asking for a new drug via a telehealth visit, and can the prescriber evaluate whether a patient is a good candidate or a new drug? When consumers stay at home amid broadly disruptive events, their media consumption rises nearly 60% — and even more in some cases, according to a Nielsen data analysis.

Prescription 249

Prescription Doctors Side effects Marketing 249

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

PM360

MAY 25, 2023

Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” And it’s not just healthcare providers who benefit; patients will no longer rely solely on doctors for medication-related queries. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. Market research only tells part of the story.

Marketing 52

Marketing Pharma Side effects Training 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

Patients 98

Patients Prescription Doctors Education 98

Clarify Health

JULY 27, 2020

The panelists also discussed the impact the pandemic has had on ‘regular,’ non-COVID-19 care, clinical side effects of lockdown, and whether it is safe for patients to return to the doctor’s office. What impact has the pandemic had on your preventative care and elective procedure volumes?

Healthcare 52

Healthcare Healthcare Safety Patients 52

Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? It is primary care physicians who are looking into the general population to help determine if there’s disease there. About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Do you have a team? Is it autonomous? That was it.

Patients 64

Patients Sales Medical sales Doctors 64