World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. It’s more about weighing the benefit against the potential side effects. In the past, the cost was a key issue.

Side effects 279

Side effects Marketing Insurance Pharma 279

World of DTC Marketing

JANUARY 26, 2022

We’re moving from an era of “promotional marketing” to an age of “data is key” and “helping patients become consumers of healthcare.” 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

Marketing 252

Marketing Media Side effects Pharma 252

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

Media 75

Media Healthcare Healthcare Education 75

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. ” Then there is a spot for a drug for cancer patients that has a forgettable name. People trust prescription drugs, but they don’t trust pharma to tell them the truth about how those drugs work and the side effects.

Side effects 297

Side effects Media Pharma Prescription 297

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. While the media is focused on drug prices, they fail to see the thousands of people in R&D believe they can develop new therapies to help overcome chronic health issues. The media loves negative news. The post Thoughts on working with and in the pharma industry.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

NOVEMBER 13, 2020

SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. How long does it take to hire a new pharma employee? The post Big, bureaucratic pharma appeared first on World of DTC Marketing.com. and 6 weeks?

Pharma 155

Pharma Side effects Marketing Management 155

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Even the main channel media is reporting contradicting information on COVID vaccines.

Side effects 130

Side effects Media Prescription Pharma 130

World of DTC Marketing

JULY 1, 2021

Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

Side effects 217

Side effects Doctors Prescription Media 217

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Healthcare Provider (HCP) Marketing.

Media 52

Media Healthcare Healthcare Recruitment 52

World of DTC Marketing

OCTOBER 11, 2021

SUMMARY : DTC marketing is evolving as patients become more thoughtful about choosing treatment options. I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” 6ix: Data is crucial even to patients. 7even : Beware the PR trap.

Side effects 219

Side effects Media Doctors Patients 219

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? 7even: Real patient stories. 9ine: “Why aren’t pharma websites updated?” First impressions are 94% design-related.

Pharma 180

Pharma Side effects Medical FDA 180

World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects.

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

MARCH 29, 2021

DTC marketers would like to think that patients ask for the advertised drug when visiting their doctor, but that’s largely untrue. While it’s true that traffic on pharma websites is good, how these websites affect behavior has changed. Social media provides a great tool for listening. So where is the disconnect?

Media 182

Media Side effects Doctors Prescription 182

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. viewers still see linear T.V.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

MAY 3, 2022

In trying to save the product, Biogen’s reputation was trashed by FDA advisors, HCPs, and the healthcare media. They became a big pharma company and lost some of the people who made Biogen such great biotech. They became a big pharma company and lost some of the people who made Biogen such great biotech. What happened?

Side effects 207

Side effects FDA Media Pharma 207

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Some of these studies associated information seeking more strongly with patients with chronic conditions and those with a more positive view of DTC advertising. What people seem to be interested in are drug side effects vs. efficacy.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

Silver Line CRM

MARCH 22, 2021

Reading time: 4 minutes Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. . What side effects are they talking about? .

Pharma 52

Pharma Patients Medical Medicine 52

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. However, that being said, patients will use telehealth for tasks “they feel” don’t require an in-person visit. Let’s be clear about pharma product websites.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. To ignore social media trending topics around your brand is a huge mistake.

Marketing 139

Marketing Media Side effects Doctors 139

World of DTC Marketing

JUNE 1, 2021

With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D. Knopman, a Mayo Clinic neurologist who treats Alzheimer’s patients and is a member of the FDA advisory committee.

FDA 187

FDA Side effects Patients Doctors 187

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Pharma Marketing Network

MAY 3, 2023

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information.

Safety 52

Safety Food and Drug Administration Pharmaceutical Marketing 52

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. This information could be valuable to potential patients who are considering taking the drug, and it could help the company attract new leads.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Silver Line CRM

NOVEMBER 20, 2020

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. A successful vaccine, treatment, or new medical device brings forth both new opportunities as well as challenges given a new group of patients with unique needs to be met.

Marketing 52

Marketing Pharma Side effects Training 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. We asked them to describe how they are using AI in their own words, and the results were inspiring.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Pharma Marketing Network

SEPTEMBER 15, 2020

Thought leader experts will review the complexities and opportunities for life science companies to deliver new programs that achieve positive outcomes – for patients and their care teams. Social media trends. Register for this September 24 Webinar Now. The DHC Virtual Summit with Novartis | WEDS, Sept. 30 – THURS, Oct.

Side effects 52

Side effects Medical Media Physicians 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. We asked them to describe how they are using AI in their own words, and the results were inspiring.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

Pharmaceutical Technology

JUNE 15, 2023

Pharma R&D teams are solving this problem by leveraging the power of artificial intelligence (AI) in clinical trials to save time and money. Pharma companies need tools like AI that can reliably improve this percentage without jeopardizing safety. While this process is essential, it’s also slow, expensive and unpredictable.

Food and Drug Administration 52

Food and Drug Administration Side effects Recruitment Safety 52

PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

Education 89

Education Medical Media Patients 89