Teachntest

AUGUST 18, 2022

9 Important Copper T Side Effects The Copper T (Copper IUD) is a small, T-shaped piece of copper and soft plastic that is inserted into the uterus. The Copper T (Copper IUD) contains copper but no hormones. How it works? IUDs stop sperm from fusing with eggs. One of the most reliable methods of birth […].

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Teachntest

JANUARY 19, 2022

What are the Side Effects of Paracetamol? However, it … What are the Side Effects of Paracetamol? However, it … What are the Side Effects of Paracetamol? It is often recommended for people who have fever or pain caused by inflammation or other conditions. Read More »

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World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” Influencers have already been talking about pharma. The post Influencer marketing in pharma. bil­lion in 2021.

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World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Media Pharma Side effects Physicians 238

Teachntest

SEPTEMBER 23, 2022

Bifilac, Pre & probiotics will help to … Bifilac Tablet Uses, Benefits and Side Effects (2022) Read More »

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Fierce Pharma

DECEMBER 9, 2023

But these immunotherapies also come with various potentially dangerous side effects. | A new study examined side effect reports of BMCA immunotherapies from the FDA Adverse Event Reporting System, hoping to help inform doctors in their treatment decisions.

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Side effects FDA Safety Doctors 286

Teachntest

JANUARY 19, 2022

The Side Effects of Aspirin You Need to Be Aware Of Aspirin is commonly used to reduce the risk of heart attack, stroke, and blood clot formation in people who are at risk for these events. However, there are many side effects that come with aspirin use.

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Fierce Pharma

JANUARY 5, 2024

Three days after the FDA included Novo Nordisk’s semaglutide treatments Ozempic and Wegovy on a list of medicines that it would monitor for side effects—one of them suicide ideation—a study of medi | Three days after the FDA included Novo Nordisk’s semaglutide treatments Ozempic and Wegovy on a list of medicines that it would monitor for side effects—one (..)

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World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. Want proof? 3d render ). 2wo : Use images of real people.

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Pharma Side effects Sales Patients 186

World of DTC Marketing

OCTOBER 13, 2021

Pharma needs to develop digital marketing expertise in-house and have marketing people integrated within each brand team. Pharma’s response has been, to say the least, disappointing. Pharma could lose $1 trillion in sales over a decade and still be the most profitable industry in the nation. There it was again.

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Pharma Side effects Marketing Sales 218

World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. That’s an increase of 4.8%

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Pharma Side effects Prescription Doctors 217

MedCity News

JANUARY 6, 2023

Graphite Bio voluntarily paused a Phase 1/2 test of its gene-edited therapy for sickle cell disease after the first patient in the study developed a serious blood complication. The setback will also delay plans to reach the clinic with another genetic medicine in its pipeline.

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World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re going online to learn about side effects, costs, and benefits.

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Marketing Pharma Side effects Media 179

Fierce Pharma

JANUARY 4, 2024

Could cautions about more common side effects soon be added to the labels of popular treatments such as Novo’s Ozempic and Lilly’s Mounjaro? . | Use of Novo Nordisk and Eli Lilly’s popular diabetes and weight loss drugs come with warnings about a rare intestinal blockage condition called ileus.

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Side effects FDA Patients 343

Fierce Pharma

SEPTEMBER 28, 2023

While GLP-1 drugs from Novo Nordisk and Eli Lilly are believed to be relatively free of serious side effects, a few problems have emerged as the treatments have gained wider and longer-term use.

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Side effects FDA 288

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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Marketing Pharma Physicians Side effects 202

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. It’s more about weighing the benefit against the potential side effects. In the past, the cost was a key issue.

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Side effects Marketing Insurance Pharma 279

World of DTC Marketing

APRIL 9, 2021

QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. The posts that led to the highest engagement were around potential side effects. ” 2wo: “Try this.”

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Prescription Media Side effects Medical 294

Fierce Pharma

FEBRUARY 27, 2024

Organon’s inherited asthma med Singulair is back in the spotlight for the wrong reasons after New York Attorney General Letitia James raised fresh concerns about the drug’s neuropsychiatric side ef | Organon’s inherited asthma med Singulair is back in the spotlight for the wrong reasons after New York Attorney General Letitia James raised fresh concerns (..)

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Side effects Safety 220

World of DTC Marketing

NOVEMBER 13, 2020

SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. How long does it take to hire a new pharma employee? The post Big, bureaucratic pharma appeared first on World of DTC Marketing.com. and 6 weeks?

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World of DTC Marketing

OCTOBER 19, 2020

GOOD MORNING: eMarketer is promoting a report on pharma’s projected digital ad spending in the coming year, and from my conversations with pharma insiders, it’s wrong. While some media outlets are saying that a COVID-19 vaccine can help pharma’s reputation I believe that is wishful thinking.

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Pharma Side effects FDA Media 180

World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. When examing pharma DTC a lot has changed from the model of awareness to Rx. 6ix: When the media promotes your product based on false information, pharma marketers need to be ready to respond.

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Side effects Media Doctors Marketing 226

World of DTC Marketing

JANUARY 7, 2021

MINUTE READ: Big pharma should take a good, hard look at small biotech companies and try to better understand how they succeed and are able to make strategic decisions faster without multi-levels of bureaucracy. Some within pharma has worked at so many jobs their resume reads like a list of pharma companies.

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World of DTC Marketing

FEBRUARY 4, 2021

Food and Drug Administration (FDA) is meant to help patients and warn of potential drug side effects but a Vice report indicates something more. This week I had a long talk with someone who has been working in pharma R&D for over 30 years about Covid vaccines. COVID Dashboards. Here are some points.

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

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Marketing Pharma Media Side effects 183

World of DTC Marketing

MAY 16, 2022

Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. According to Lilly side, the effects include “Mounjaro may cause tumors in the thyroid, including thyroid cancer and Inflammation of the pancreas (pancreatitis).”

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Food and Drug Administration Side effects Pharma Prescription 218

World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.”

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Pharma Side effects Medical FDA 180

World of DTC Marketing

JANUARY 20, 2022

Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search. Even today, pharma continues to waste money on paid search when online health seekers prefer organic search results. and recent privacy regulations.

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Digital Media Media Pharma Doctors 232

Fierce Pharma

JULY 17, 2023

Apellis Pharmaceuticals' Syfovre, after achieving the first FDA approval for advanced eye disease geographic atrophy, has been associated with rare but severe side effects, according to the America | The American Society of Retinal Specialists sent out a note to doctors on Saturday warning of eye inflammation cases in patients who took Syfovre, (..)

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Side effects Doctors FDA Pharmaceutical 244

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

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World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. Every pharma CEO should require that every employee has a KRA on focusing on patients.

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PM360

DECEMBER 14, 2023

Influencers moving into pharma marketing isn’t new. While side effects are anticipated with prescription weight loss medications (77% of physicians said their patients experienced side effects) an eye-opening 65% reported that their patients stopped taking the medication as a result of side effects.

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World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Agencies are equally responsible for bad DTC TV.

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World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. They may not be willing to risk potential side effects like pancreatitis. Over the last two years, I’ve seen research that indicates patients are becoming warier of drug side effects.

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Pharmaceutical Representative Training

FEBRUARY 29, 2024

Unveiling the Role of a Pharma Sales Rep Pharmaceutical sales representatives (PSRs) play a pivotal role in driving sales for their company’s pharmaceutical products. PSRs must possess a robust understanding of pharmacology, adeptly navigating inquiries on drug mechanisms, side effects, and interactions. Their mission?

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Pharma Marketing Network

OCTOBER 12, 2023

Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies that are rapidly revolutionizing the world of pharma advertising. In this article, we will explore the benefits and challenges of using VR and AR for pharma advertising. This could help to build trust and loyalty with customers.

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Fierce Pharma

JULY 31, 2023

For Apellis Pharmaceuticals, the emergence of rare but serious side effects has cast a pall over the launch of the company’s geographic atrophy med Syfovre. While touting the “strong commercial execution” of Syfovre’s launch, Apellis’ CEO Cedric Francois, M.D.,

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