World of DTC Marketing

JUNE 9, 2025

For decades, pharma companies have relied on direct-to-consumer (DTC) television ads to build awareness and drive demand for prescription drugs. Awareness Alone Isn’t Enough Pharma DTC ads still do one thing reasonably well: generate broad awareness. A 60-second ad spot during prime time or sports broadcasts ensures mass reach.

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MedCity News

JANUARY 6, 2023

Graphite Bio voluntarily paused a Phase 1/2 test of its gene-edited therapy for sickle cell disease after the first patient in the study developed a serious blood complication. The setback will also delay plans to reach the clinic with another genetic medicine in its pipeline.

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World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. The hottest pharma product is Lilly’s diabetes drug, hyped by the media as helping patients lose weight. Most of the media stories, however, leave out the possible drug side effects, which are serious.

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World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

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Media Pharma Side effects Physicians 305

World of DTC Marketing

JANUARY 12, 2022

Can pharma leverage influencer marketing? Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” Influencers have already been talking about pharma. The post Influencer marketing in pharma. bil­lion in 2021.

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World of DTC Marketing

DECEMBER 1, 2020

Walk into any corporate pharma HQ, and you’re likely to see a mission statement that’s pure b t about how patients come first. Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. Want proof? 3d render ). 2wo : Use images of real people.

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World of DTC Marketing

JANUARY 13, 2022

(Endpoints) Pharma TV advertising boomed in 2021 – to the tune of $3.91 year over year, which may not sound like much but marks pharma’s steady growth through the pandemic. Almost three years ago, it was reported that only 7% of people who viewed pharma ads asked for the advertised product. That’s an increase of 4.8%

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Fierce Pharma

AUGUST 23, 2023

While nothing is certain yet, Apellis may be homing in on the source of a rare but serious side effect tied to its world-first geographic atrophy drug Syfovre. While nothing is certain yet, Apellis may be homing in on the source of a rare but serious side effect tied to its world-first geographic atrophy drug Syfovre.

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World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. 70% of HCPs said that pharma representatives do not understand their requirements completely. ” HCP’s are moving quickly into digital.

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World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. It’s more about weighing the benefit against the potential side effects. In the past, the cost was a key issue.

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World of DTC Marketing

MAY 31, 2022

However, with pharma brands, online is essential to a successful marketing strategy. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re going online to learn about side effects, costs, and benefits.

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World of DTC Marketing

JUNE 8, 2025

Direct-to-consumer (DTC) pharma marketing once burst onto the scene with bold creativity, powerful storytelling, and game-changing blockbuster drugs. So, what happened to those visionary marketers, and why has pharma advertising become so bland? Heavy disclaimers : detailed lists of side effects overshadowing the benefits.

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World of DTC Marketing

AUGUST 8, 2022

Consumers have changed their shopping behavior due to the pandemic, and some of those changes are relevant for pharma marketers. When examing pharma DTC a lot has changed from the model of awareness to Rx. 6ix: When the media promotes your product based on false information, pharma marketers need to be ready to respond.

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Side effects Media Marketing Doctors 289

Fierce Pharma

JANUARY 5, 2024

Three days after the FDA included Novo Nordisk’s semaglutide treatments Ozempic and Wegovy on a list of medicines that it would monitor for side effects—one of them suicide ideation—a study of medi | Three days after the FDA included Novo Nordisk’s semaglutide treatments Ozempic and Wegovy on a list of medicines that it would monitor for side effects—one (..)

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PharmaVoice

JULY 8, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. One downside for MEK inhibitors, however, is that patients eventually encounter resistance and a range of side effects.

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Fierce Pharma

DECEMBER 9, 2023

But these immunotherapies also come with various potentially dangerous side effects. | A new study examined side effect reports of BMCA immunotherapies from the FDA Adverse Event Reporting System, hoping to help inform doctors in their treatment decisions.

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World of DTC Marketing

MAY 16, 2022

Mounjaro, Lilly’s new diabetes drug, is sure to be in high demand initially after launch, but patients should be aware of its side effects. According to Lilly side, the effects include “Mounjaro may cause tumors in the thyroid, including thyroid cancer and Inflammation of the pancreas (pancreatitis).”

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Food and Drug Administration Side effects Pharma Prescription 278

PharmaVoice

JULY 7, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. There are pretty challenging side effects that people have to go through. You can unsubscribe at anytime.

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MedCity News

OCTOBER 23, 2024

For patients who may be unable to afford the high cost of GLP-1 obesity drugs or are worried about the side effects, it’s important for healthcare providers to offer education on herbal alternatives and consider these as part of the broader treatment conversation. appeared first on MedCity News.

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World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

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MedCity News

MARCH 22, 2024

Corticosteroids are a standard first-line treatment for Duchenne muscular dystrophy, but these drugs have many side effects. FDA approval of Italfarmaco’s Duvyzat is the first nonsteroidal drug to pass the agency’s regulatory bar for treating this rare disease.

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Fierce Pharma

JANUARY 4, 2024

Could cautions about more common side effects soon be added to the labels of popular treatments such as Novo’s Ozempic and Lilly’s Mounjaro? . | Use of Novo Nordisk and Eli Lilly’s popular diabetes and weight loss drugs come with warnings about a rare intestinal blockage condition called ileus.

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Side effects FDA Patients 344

World of DTC Marketing

AUGUST 29, 2022

The research showed that patients wanted to understand how the drug works and the potential side effects. Patients who experienced side one or more side effects were more likely to delay or stop treatment. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

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Side effects Physicians Insurance Marketing 276

World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. Every pharma CEO should require that every employee has a KRA on focusing on patients.

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Pharma Insurance Media Side effects 245

Teachntest

SEPTEMBER 7, 2022

Advertisement Ceriz Tablet Uses, Benefits & Side Effects PRODUCT INTRODUCTION Ceriz Tablet belongs to the class of drugs known as antihistamines. The Ceriz … Ceriz Tablet Uses, Benefits & Side Effects Read More » It relieves runny nose, watery eyes, sneezing, and itching.

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Side effects Pharma 83

Teachntest

SEPTEMBER 8, 2022

Advertisement Dipane Tablets Uses, Benefits & Side Effects Dipane Tablet is a pain-relieving medicine containing Diclofenac and Paracetamol. The Dipane Tablet must … Dipane Tablets-Uses, Benefits & Side Effects (2022) Read More »

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Fierce Pharma

SEPTEMBER 28, 2023

While GLP-1 drugs from Novo Nordisk and Eli Lilly are believed to be relatively free of serious side effects, a few problems have emerged as the treatments have gained wider and longer-term use.

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Side effects FDA 287

PharmaVoice

JUNE 23, 2025

Skip to main content CONTINUE TO SITE ➞ Dont miss the most important voices in pharma Let PharmaVoices free newsletter keep you informed on what industry leaders are saying, straight from your inbox. Megablockbusters are on the rise in pharma. Not all pharmas have deployed these strategies as successfully.

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MedCity News

APRIL 18, 2023

Acquiring Bellus Health gives GSK a drug for recurrent chronic cough that could offer a better side effect profile compared to a Merck drug that addresses the same target. Bayer was also pursuing the target, but stopped work on its drug candidate last year.

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World of DTC Marketing

JULY 28, 2021

But where is pharma in this digital transaction? More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. Why has pharma become less important? Pharma needs to learn more from sites like Medscape, Sermo, and ePocrates.

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Physicians Doctors Side effects Pharma 328

World of DTC Marketing

NOVEMBER 13, 2020

SUMMARY: Big pharma is still using outdated bureaucratic processes for everything from hiring to implementing marketing tactics to the point the industry is becoming more bloated. How long does it take to hire a new pharma employee? The post Big, bureaucratic pharma appeared first on World of DTC Marketing.com. and 6 weeks?

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MedCity News

NOVEMBER 21, 2022

The deal gives the pharmaceutical giant a small molecule that could provide an alternative to a class of drugs that introduce dangerous side effects. Merck is acquiring Imago BioSciences, a clinical-stage biotech whose lead drug is in development for myelofibrosis and other blood cancers.

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World of DTC Marketing

JUNE 14, 2025

The Reality of DTC Pharma Advertising While it’s easy to vilify pharmal ads—complete with smiling actors, bucolic scenery, and a mile-long list of side effects—research consistently shows that these ads don’t compel people to run to their doctor demanding a prescription.

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Fierce Pharma

AUGUST 15, 2024

While neither recall has resulted in any safety flags or side effect reports so far, the issues stemming from the faulty products could be severe, the drugmakers have warned.

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World of DTC Marketing

OCTOBER 11, 2021

I hear more and more from top pharma clients that “our DTC ROI is not where we want it to be.” First, there is the misinformation on the web, and second, there is a fear of drug side effects that are applied because of the drugs used to treat and prevent—the pandemic.

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World of DTC Marketing

FEBRUARY 9, 2021

In clinical trials, how many people experienced a listed side effect? 9ine: “Why aren’t pharma websites updated?” In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.”

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