Scott’s Directories

FEBRUARY 8, 2023

Crafting an effective sales pitch for the medical industry can be challenging, but with the right research and data, you can create a successful pitch that resonates with physicians. One of the best ways to gather information is to use a physician database.

Sales pitches 52

Sales pitches Physicians Sales Prescription 52

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.”

Marketing 155

Marketing Doctors Physicians Prescription 155

PM360

DECEMBER 20, 2023

The industrial production process reduced cost, time to market, and in most cases, improved quality. This analogy is relevant to many industries, but especially modern marketing. And today’s “Content Supply Chain” is enabled by marketing automation technology.

Marketing 105

Marketing Distribution Media Physicians 105

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Media Side effects Prescription 155

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Over the past many years, they’ve seen their colleagues on the performance marketing side grow in influence and sophistication as their datasets and digital channels have expanded their value to the business. Should pharma brand campaigns drive quality, affinity, or persuasion?

Pharma 111

Pharma Marketing Prescription Media 111

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Marketing 180

Marketing Pharma Sales Management 180

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

FDA 180

FDA Prescription Physicians Pharma 180

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? 1ne: Medscape – Still number one with physicians.

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

World of DTC Marketing

JULY 26, 2022

billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. So let’s diagnose Amazon’s purchase.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

LEVO Health

NOVEMBER 1, 2022

One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews. Long before an in-office or telehealth visit, patients turn to digital mediums to research medical conditions, compare treatment options, and find physicians.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Legacy MEDSearch

JUNE 20, 2023

BabySat is a step forward in solving some of these exact challenges by bringing real-time medical grade infant monitoring into the home, while under the supervision of a physician. The post Owlet Announces FDA-Clearance of the First Prescription Pulse Oximetry Sock for Infants appeared first on Legacy MedSearch | Medical Device Recruiters.

Prescription 52

Prescription FDA Food and Drug Administration Recruitment 52

World of DTC Marketing

MARCH 11, 2022

Trust, for example, in physicians is still relatively high. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). Physician trust in the U.S. Physician trust in the U.S. What does this mean for DTC and HCP marketing? But do doctors trust the system?

Physicians 212

Physicians Healthcare Healthcare Prescription 212

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In Thus, market access involved little engagement with a small set of stakeholders.In

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. The product was then targeted to specific physicians and dispensed to pharmacies. Thus, market access involved little engagement with a small set of stakeholders.In Thus, market access involved little engagement with a small set of stakeholders.In

Marketing 91

Marketing Key account management Pharma Prescription 91

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. What Marketers Can Do. And among patients who have tried preventive medications for migraine, 39% said they no longer took them.

Prescription 98

Prescription Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? Is TV the best channel?

Prescription 249

Prescription Doctors Side effects Marketing 249

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Because nearly all prescriptions are now written electronically.

Marketing 52

Marketing Electronics Doctors Physicians 52

PM360

JUNE 16, 2023

The healthcare industry has been transformed by the COVID-19 pandemic, and the diagnostic market is no exception. This has led to significant changes in the healthcare diagnostics market and has created new opportunities and challenges for pharma executives. It came back positive.

Marketing 52

Marketing Healthcare Healthcare Medical 52

PM360

DECEMBER 20, 2023

A series of studies and surveys have documented the fact that substantial numbers of physicians, nurses, and allied health professionals are active on or prefer social media for professional purposes and to connect directly with peers. Fifty percent of responders said they changed prescriptions because of social media information.

Media 122

Media Physicians Pharma reps Pharma Rep 122

World of DTC Marketing

OCTOBER 25, 2021

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

Healthcare 257

Healthcare Healthcare Prescription Physicians 257

PharmaKinnex

APRIL 28, 2022

3 Reasons Why Rare Disease Marketing Strategies Need To Start With Inside Sales April 28, 2022. Some of the many reasons for this are that rare disease drugs benefit from speedier clinical development timelines, lower commercialization costs, higher market valuation, and financial inflows for improving diagnosis and treatment approaches.

Sales 52

Sales Marketing Physicians Education 52

PM360

OCTOBER 28, 2022

As the industry struggles to maintain the same levels of productivity in R&D as in previous years, a greater emphasis than ever is being placed on providing an accurate estimation of demand and prescription trends. The choice will depend on both the product in development and the market in which it will launch.

Doctors 98

Doctors Prescription Physicians Marketing 98

World of DTC Marketing

JUNE 1, 2022

In an American Medical Association survey conducted in December 2021, one-third of physicians reported that such delays have caused at least one of their patients to experience a serious problem, such as hospitalization, the development of a birth defect, disability, and even death. billion in time each year. billion in time each year.

Insurance 225

Insurance Patients Doctors Physicians 225

Nixon Gwilt Law

MAY 26, 2023

Investors will look for a viable revenue stream as an important part of assessing your business’s market fit and long-term potential for success, and reimbursement is one way to demonstrate that. EXAMPLE VR USE CASE : A prescription VR platform that provides mental stimulation to reduce a patient’s pain sensation to help manage chronic pain.

Healthcare 119

Healthcare Healthcare Marketing Healthcare Provider 119

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. Newer products have a lower bounce rate, while products that have been on the market longer have higher bounce rates. 2wo: Time on site and pages viewed remain very low.

Pharma 180

Pharma Digital Media Pharma reps Pharma Rep 180

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. 2 and over a million actively licensed physicians 3 are available to prescribe them? References: 1.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It largely depends on how big your market is and where they get their health information.

Doctors 296

Doctors Side effects Marketing Electronics 296

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. What will marketers need to do differently? What will be the biggest changes in the point of care marketing space in 2023 and beyond? Focus on Market Research.

Marketing 52

Marketing Physicians Doctors Patients 52

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. Payers also face hurdles, so patients must obtain permission before filling a prescription. One Maryland pharmacist told me she had seen many prescriptions for Wegovy, none of which had ever come back after being sent for authorization. .

Side effects 209

Side effects Insurance Doctors Prescription 209

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers? Risks to forecasts.

Marketing 52

Marketing Pharma Patients Insurance 52