World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

Pharmaceutical Commerce

FEBRUARY 2, 2024

A dive into this market reveals that the latest numbers yield promising results—a global value of a worldwide $1.6 trillion—but it will continue to be attributed to past, present, and future healthcare spending.

Prescription 116

Prescription Sales Healthcare Healthcare 116

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

Marketing 154

Marketing Side effects Prescription Media 154

eMediWrite

MAY 13, 2023

Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. Pharma marketers employ various knowledge marketing strategies and initiatives with the goal of influencing HCPs’ prescribing behaviour.

Doctors 40

Doctors Prescription Marketing Pharma 40

MedCity News

SEPTEMBER 2, 2022

A new Stanford study revealed that among Medicaid patients who had never taken an opioid, 30% developed an opioid dependency following their first prescription. The research showed that opioids that have historically marketed as “safe,” such as tramadol, actually carry quite a high addiction risk for vulnerable populations.

Prescription 120

Prescription Patients Marketing 120

pharmaphorum

JANUARY 12, 2023

As prescription drug abuse has grown in the US and Europe, the diversion of such treatments from legitimate sources has also increased. Drug diversion is the channelling of prescription drugs from a medical source into the illegal market. The post The rise of prescription drug abuse and drug diversion appeared first on.

Prescription 89

Prescription Healthcare Healthcare Medical 89

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

Marketing 271

Marketing Media Medical Prescription 271

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Over the past many years, they’ve seen their colleagues on the performance marketing side grow in influence and sophistication as their datasets and digital channels have expanded their value to the business. Should pharma brand campaigns drive quality, affinity, or persuasion?

Pharma 111

Pharma Marketing Prescription Media 111

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289

Marketing Pharma Prospecting Education 289

PM360

NOVEMBER 12, 2023

Technological innovations and changes in consumer behavior over the past 10 years have reduced friction, saved time, and opened new options for consumers and patients seeking routine prescriptions and refills via telehealth. Pharma marketing campaigns have traditionally been brand awareness oriented, with limited direct conversion potential.

Prescription 52

Prescription Media Pharma Patients 52

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. One study analyzed the drug ads of an anti-hypertensive drug in 210 issues of the NEJM between 1985 to 1996 and showed increased ad frequency was associated with an increase in prescriptions.

Physicians 173

Physicians Marketing Drug Sample Pharma 173

World of DTC Marketing

MAY 17, 2021

DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Media Side effects Prescription 155

Eversana Intouch

MARCH 19, 2024

They are more likely than men to suffer chronic conditions and use prescription drugs across all age groups. I believe there is hope; there are shiny specs of light that reflect optimism in women’s healthcare marketing today. Yes, you read that correctly, marketing. But marketers don’t need to abide by that.

Healthcare 59

Healthcare Healthcare Marketing Prescription 59

PM360

DECEMBER 20, 2023

The industrial production process reduced cost, time to market, and in most cases, improved quality. This analogy is relevant to many industries, but especially modern marketing. And today’s “Content Supply Chain” is enabled by marketing automation technology.

Marketing 105

Marketing Distribution Media Physicians 105

World of DTC Marketing

DECEMBER 2, 2020

Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. ” While the sample is too small to make any immediate judgments it should be worrying to DTC marketers. This is especially true for undiagnosed patients.

Marketing 155

Marketing Doctors Physicians Prescription 155

European Pharmaceutical Review

OCTOBER 24, 2023

Europe’s pharmaceutical packaging and labelling market is projected to reach $35.78 billion in 2022, the pharmaceutical packaging and labelling market in Europe is expected to expand at a compound annual growth rate (CAGR) of 4.78 billion in 2028, according to a report by Arizton. Having been valued at $27.04 percent up to 2028.

Pharmaceutical 104

Pharmaceutical Marketing Medicine Pharmaceutical Sales 104

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

Marketing 139

Marketing Media Side effects Doctors 139

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. Second, I see that in most markets and health conditions, micro-segments have different needs from online health sites, including pharma product sites. Get back to the basics.

Marketing 199

Marketing Pharma Government Doctors 199

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. It’s a mindset.

Marketing 180

Marketing Pharma Sales Management 180

Pharma Marketing Network

OCTOBER 27, 2021

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Learn all about the evolution of this product, from why it was developed to its entry into the market.

Prescription 52

Prescription Marketing Patients 52

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

AUGUST 4, 2021

The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs. So far, our findings seem to concur that TV is the best channel to create awareness about new treatments for chronic conditions. appeared first on World of DTC Marketing.com.

Side effects 279

Side effects Marketing Insurance Pharma 279

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed markets.In appeared first on ClarityES1.

Marketing 91

Marketing Key account management Pharma Prescription 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

Traditionally the pharma industry relied on the volume of prescriptions made. Thus, market access involved little engagement with a small set of stakeholders.In emerging markets, market access as a corporate function is still not as well structured as it is in developed markets.In – Channel. – Stakeholders.

Marketing 91

Marketing Key account management Pharma Prescription 91

PM360

APRIL 7, 2023

With new “disruptive” market entrants, how does the PBM landscape change, how are consumer perceptions altered, and how do pharma marketers stay ahead of the game to deliver differentiated value for brands? These prescriptions fall into the same boat as the other two offerings—generic medications for some of the most common conditions.

Marketing 52

Marketing Prescription Insurance Retail 52

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients are willing to explore new prescription therapies as well, but most are unaware of their available options.

Marketing 98

Marketing Patients Pharma Doctors 98

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. People don’t want to lose weight through diet and exercise if they can lose it through a prescription drug.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

PM360

DECEMBER 20, 2023

Given China’s status as the world’s second most populous nation and an economic powerhouse, it represents both a monumental market opportunity and a dynamic arena of challenges for pharmaceutical products. From 2017 to 2022, the Chinese market witnessed a growth rate of 5.3%, compared to the average market growth of 6.6%

Marketing 105

Marketing Insurance Medical Manufacturing 105

pharmaphorum

DECEMBER 23, 2022

Given the demand to deliver a steady stream of content to meet HCPs’ needs, pharma marketers must react, create, edit, and adapt quickly. Food and Drug Administration’s Office of Prescription Drug Promotion ( OPDP ).”. Marketing data will surpass health data as a leading signal for pharma advertisers. About the authors.

Marketing 93

Marketing Sales Medical Patients 93

Legacy MEDSearch

JUNE 20, 2023

Available through prescription, BabySat uses pulse oximetry technology to provide a real-time display of their baby’s heart rate and oxygen saturation level (SpO2) and alerts parents when these readings fall outside of prescribed ranges. To learn more, visit www.owletcare.com. Are you hiring?

Prescription 52

Prescription FDA Food and Drug Administration Recruitment 52

World of DTC Marketing

JUNE 20, 2022

Pharma DTC marketing is unique, and drug marketers need to think more about the journey from awareness to requesting an Rx. Do DTC marketers have a patient map to show the key touchpoints and where DTC marketing can provide the best ROI? Marketers need to know how and why patients went on therapy.

Pharma 210

Pharma Side effects Media Prescription 210

PharmaVoice

FEBRUARY 13, 2023

Build social strategies into marketing plans to reach HCPs with sharply focused messaging.

Prescription 98

Prescription Marketing 98

Pharmaceutical Technology

MARCH 19, 2024

Eli Lilly's LillyDirect allows for online consultations and prescriptions, and Amazon delivers medicines to the patient’s home.

Prescription 52

Prescription Consulting Marketing Medicine 52

European Pharmaceutical Review

DECEMBER 6, 2022

The European Medicines Agency (EMA) has accepted the marketing authorisation application (MAA) for tofersen, to treat superoxide dismutase 1 (SOD1) amyotrophic lateral sclerosis (ALS). Clinical data included in the marketing authorisation application. Biogen licensed tofersen from Ionis Pharmaceuticals, Inc. Sign up now !

Marketing 92

Marketing Food and Drug Administration Medicine Prescription 92

World of DTC Marketing

MARCH 18, 2021

This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. Some patients love the brand of prescription drugs they take because simply “they work” Pharma companies do study brand names, but that’s only about the overall branding of the product.

FDA 180

FDA Prescription Physicians Pharma 180

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105