World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. It has to persuade patients to sign up for some heinous side effects. Payers also face hurdles, so patients must obtain permission before filling a prescription. Lamanna anticipates it could take two to three years to change the minds of primary care physicians.

Side effects 209

Side effects Insurance Doctors Prescription 209

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. The debate around the effectiveness of DTC is still very active. Online research is used to evaluate new prescription drugs.

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

JUNE 27, 2021

Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today. But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet?

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. It largely depends on how big your market is and where they get their health information.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

NOVEMBER 5, 2021

Novo Nordisk has admitted that it would not be able to keep up, adding that it would likely take until early 2022 for the supply to stabilize and that some patients “are experiencing an approximate one month or longer delay in filling prescriptions for Wegovy.” The worst thing any marketer can do is over-promise and under-deliver.

Insurance 271

Insurance Side effects Prescription Medical 271

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

PM360

AUGUST 9, 2022

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% Chief Marketing Officer, AdhereHealth. from 2021 and reach $4.2 billion in 2025. Deidra Colvin.

Prescription 105

Prescription Medical Side effects Patients 105

World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. There are many reasons why people don’t take their medications, including cost and medication side effects but that’s only part of the picture.

Healthcare 143

Healthcare Healthcare Side effects Medical 143

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. Pharma marketers can look into these concerns to better tailor digital content and platforms to provide HCPs with what they need to make unbiased and informed decisions.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. This means that hyper-metabolisers would need their dosage to be increased to achieve the desired effect. billion in the United States alone.

Side effects 89

Side effects Medical Prescription Patients 89

Legacy MEDSearch

JUNE 15, 2023

The Cala kIQ System empowers patients and physicians by providing an on-demand, comfortable, at-home therapy for ease of use and management of action hand tremors. The Cala kIQ System with TAPS therapy offers a non-invasive, non-pharmacologic solution with minimal side effects.

Patients 98

Patients Recruitment Pharmacology Side effects 98

Legacy MEDSearch

OCTOBER 25, 2023

This large sample size study gives physicians and patients alike the evidence-based confidence that the impact of Remote Electrical Neuromodulation (REN) with Nerivio is sustainable over a long time. We designed Nerivio with exactly these requirements in mind.”

Side effects 52

Side effects Recruitment Networking Management 52

pharmaphorum

JANUARY 31, 2023

Medication is a staple of modern medicine, with almost 50% of adults in the United States taking at least one prescription medication. What people did not understand was that “fast tracking” approval does not limit the rigorous process involved in ensuring that a medication or vaccine is safe for market use.

Patients 52

Patients Pharma Side effects Education 52

PM360

JULY 13, 2023

BrightInsight PSP+ Companion App BrightInsight Jamie Burgess, Senior Vice President, Marketing jamie.burgess@brightinsight.com Patient support programs (PSPs) are a proven way to smooth the patient journey, speed time to fill, and improve conversion. But outdated manual processes are complex and leave many patients out. 1 References: 1.

Education 89

Education Medical Media Patients 89

Pharmaceutical Technology

AUGUST 12, 2022

There are only two marketed treatments for ALS in the US. Sanofi's Rilutek, which has generic versions available, has shown a 35% survival benefit in stage 4 ALS, but the drug has several side effects which affect the patient’s quality of life. Thus, FDA funding could be what is needed on this front, says Cudkowicz.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

PM360

JUNE 29, 2022

The migraine therapy market has heated up over the past few years with the emergence of many new acute and preventive medications. However, patient uptake hasn’t matched rising market competition. Other influencing factors included more information on side effects (36%), drug cost (28%), and efficacy (28%).

Prescription 98

Prescription Patients Pharma Doctors 98

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Help Patients Understand the Need for Effective Treatment—and Get It.

Patients 98

Patients Prescription Doctors Education 98

Quantified

APRIL 18, 2022

Challenge 1: Limited set of marketing and sales tools. Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

PM360

SEPTEMBER 15, 2022

To me, “patient centricity” evokes an old-school market research lab where patients were asked to choose between options that often had little to do with what mattered most to them, while we watched behind two-way mirrors. Yet despite earnest efforts and meaningful progress, the “patient-first” concept still feels aspirational.

Patients 98

Patients Education Management Side effects 98

World of DTC Marketing

AUGUST 1, 2022

Democrats have been campaigning for 30 years on promises they’d let Medicare directly negotiate the cost of prescription drugs. Now, after the majority of voters want reduced costs for their prescription drugs, the bill seems ready to pass despite record pharma lobbying. They can be expensive and have serious side effects.

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Healthcare Healthcare Insurance Prescription 234